Rascasse Audience Intelligence

Harry Potter and the Order of the Phoenix Audience in United States

A data profile of the people who buy, follow and care about Harry Potter and the Order of the Phoenix in United States — modelled from more than twelve digital signal sources. Harry Potter and the Order of the Phoenix has an estimated audience of 1,365,350 people in United States.

#1301among Movie / TV Show / Series in United States#3215in Movies & TV

The average Harry Potter and the Order of the Phoenix fan in United States is 29.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 24 (TV series), Fantastic Beasts and Where to Find Them, International education, with strongest over-indexing on 24 (TV series) (77.03× the country average).

Demographically, the Harry Potter and the Order of the Phoenix audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harry Potter and the Order of the Phoenix fan in United States is more female, around 29.9 years old, with strong Community Orientation tendencies and a notable affinity for 24 (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Potter and the Order of the Phoenix profile in United States.

Audience size
1.4M
in United States
Gender
73.7%♀
26.3% male
Age
29.9
average years
Country rank
#19017
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harry Potter and the Order of the Phoenix viewers

73.7% are female, 26.3% are male, average age 29.9.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Harry Potter and the Order of the Phoenix audience in United States
MetricValue
Female73.7%
Male26.3%
Average age29.9
Estimated audience size1,365,350
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Harry Potter and the Order of the Phoenix audience in United States
Age bracketShare%
16-1946%
20-2923%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

51.1%

of the worldwide Harry Potter and the Order of the Phoenix audience comes from United States.

Worldwide audience distribution share by country for Harry Potter and the Order of the Phoenix
CountryShare
United States51.1%
United Kingdom16.5%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Potter and the Order of the Phoenix audience in United States is strongest.

Fig. 05

Top regions by affinity

Harry Potter and the Order of the Phoenix fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.62×
02Idaho~6K1.39×
03Oklahoma~10K1.16×
04Arizona~20K1.15×
05Missouri~10K1.12×
06Montana~3K1.11×
07Alaska~2K1.11×
08Indiana~20K1.10×
09Colorado~10K1.10×
10Kentucky~10K1.08×
11Oregon~10K1.08×
12Arkansas~7K1.08×
13Washington~20K1.07×
14Tennessee~20K1.06×
15North Dakota~2K1.05×
16Nebraska~4K1.04×
17Kansas~7K1.03×
18Alabama~10K1.02×
19Iowa~7K1.02×
20New Hampshire~3K1.02×
21West Virginia~4K1.01×
22Maine~3K1.01×
23South Dakota~2K1.00×
24Texas~70K0.99×
25Ohio~30K0.99×
26Wisconsin~10K0.99×
27New Mexico~4K0.99×
28California~90K0.98×
29Michigan~20K0.98×
30Pennsylvania~30K0.97×
31Minnesota~10K0.96×
32Georgia~20K0.95×
33North Carolina~20K0.94×
34Illinois~30K0.93×
35Vermont~1K0.93×
36Florida~50K0.92×
37Nevada~7K0.92×
38Virginia~20K0.91×
39Mississippi~6K0.90×
40Rhode Island~2K0.90×
41South Carolina~10K0.89×
42Louisiana~9K0.89×
43Connecticut~7K0.88×
44Massachusetts~10K0.87×
45Hawaii~3K0.86×
46Delaware~2K0.85×
47Maryland~10K0.84×
48New Jersey~20K0.80×
49New York~40K0.77×
50Washington, District of Columbia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Harry Potter and the Order of the Phoenix, United States
0.70×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry Potter and the Order of the Phoenix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry Potter and the Order of the Phoenix audience
#·InterestCategoryAffinity×
01Fantastic Beasts and Where to Find ThemPets & Animals116.40×
0224 (TV series)Movies & TV77.03×
03House of Cards (U.S. TV series)Movies & TV47.70×
04International educationBusiness & Career35.92×
05Die HardMovies & TV35.41×
06Buckingham PalaceTravel & Leisure29.82×
07Sherlock (TV series)Movies & TV23.13×
08Daniel RadcliffeMovies & TV19.63×
09Downton AbbeyMovies & TV18.94×
10Pretty Little Liars (TV series)Movies & TV18.16×
11The IncrediblesMovies & TV15.21×
12captain americaMovies & TV12.83×
13Breaking BadMovies & TV12.72×
14Orange Is the New BlackMovies & TV12.38×
15Disneyland ParisTravel & Leisure11.57×
16Guardians of the Galaxy (film)Movies & TV9.31×
17Scarface (1983 film)Movies & TV8.73×
18Harry PotterMovies & TV5.36×
19DC ComicsLiterature5.27×
20RedditInternet & Social Media3.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry Potter and the Order of the Phoenix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry Potter and the Order of the Phoenix audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.00×
Pet OwnershipJOY1.67×
MindfulnessBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry Potter and the Order of the Phoenix audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Family OrientationCONSERVATISM0.76×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harry Potter and the Order of the Phoenix have in United States?

Harry Potter and the Order of the Phoenix has an estimated audience of 1,365,350 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harry Potter and the Order of the Phoenix viewers?

73.7% of Harry Potter and the Order of the Phoenix fans are female, 26.3% are male, with an average age of 29.9 years.

03

Which brands do Harry Potter and the Order of the Phoenix fans like most?

Harry Potter and the Order of the Phoenix fans show strongest brand affinity for 24 (TV series) (77.03×), Fantastic Beasts and Where to Find Them (116.4×), and International education (35.92×) over the country average.

04

Where do Harry Potter and the Order of the Phoenix fans live in United States?

Harry Potter and the Order of the Phoenix fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Harry Potter and the Order of the Phoenix fans also like?

Beyond Harry Potter and the Order of the Phoenix itself, the audience over-indexes on Fantastic Beasts and Where to Find Them (116.4×), International education (35.92×), House of Cards (U.S. TV series) (47.7×), and Die Hard (35.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter and the Order of the Phoenix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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