Rascasse Audience Intelligence

Haunted Mansion Audience in United States

A data profile of the people who buy, follow and care about Haunted Mansion in United States — modelled from more than twelve digital signal sources. Haunted Mansion has an estimated audience of 903,911 people in United States.

#78among Comedy in United States#2045among Movie / TV Show / Series in United States#4659in Movies & TV

The average Haunted Mansion fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Dumbo, Scooby-Doo, Monsters, with strongest over-indexing on Dumbo (9.29× the country average).

Demographically, the Haunted Mansion audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Haunted Mansion fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Dumbo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haunted Mansion profile in United States.

Audience size
904K
in United States
Gender
66.4%♀
33.6% male
Age
38.9
average years
Country rank
#25332
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Haunted Mansion viewers

66.4% are female, 33.6% are male, average age 38.9.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Haunted Mansion audience in United States
MetricValue
Female66.4%
Male33.6%
Average age38.9
Estimated audience size903,911
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Haunted Mansion audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

53.3%

of the worldwide Haunted Mansion audience comes from United States.

Worldwide audience distribution share by country for Haunted Mansion
CountryShare
United States53.3%
United Kingdom4.8%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haunted Mansion audience in United States is strongest.

Fig. 05

Top regions by affinity

Haunted Mansion fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K2.02×
02Utah~10K1.77×
03Idaho~6K1.44×
04California~100K1.33×
05North Dakota~2K1.33×
06Louisiana~10K1.23×
07Arizona~20K1.18×
08Kentucky~10K1.17×
09Nevada~10K1.13×
10Alabama~10K1.08×
11West Virginia~5K1.08×
12Tennessee~20K1.06×
13Missouri~20K1.06×
14Indiana~20K1.05×
15Oklahoma~10K1.04×
16New Mexico~5K1.04×
17Pennsylvania~30K1.03×
18Ohio~30K1.03×
19Wisconsin~10K1.02×
20New Hampshire~4K1.02×
21Arkansas~7K1.01×
22Kansas~7K1.01×
23Iowa~7K0.99×
24Mississippi~7K0.99×
25Nebraska~4K0.98×
26Oregon~10K0.97×
27Michigan~20K0.96×
28Colorado~10K0.93×
29Montana~2K0.93×
30South Carolina~10K0.92×
31Maine~3K0.92×
32Washington~20K0.91×
33Alaska~2K0.91×
34Georgia~30K0.90×
35Rhode Island~3K0.90×
36North Carolina~20K0.88×
37Delaware~2K0.87×
38South Dakota~2K0.87×
39Illinois~30K0.85×
40Virginia~20K0.84×
41Minnesota~10K0.84×
42Vermont~1K0.82×
43Texas~60K0.81×
44Connecticut~7K0.81×
45Hawaii~3K0.81×
46New Jersey~20K0.80×
47Massachusetts~10K0.79×
48Maryland~10K0.78×
49New York~40K0.70×
50Washington, District of Columbia~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Haunted Mansion, United States
0.59×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haunted Mansion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haunted Mansion audience
#·InterestCategoryAffinity×
01DumboMovies & TV9.29×
02MegamindMovies & TV9.29×
03Meet the RobinsonsMovies & TV9.29×
04Wreck-It RalphMovies & TV9.29×
05Night at the MuseumMovies & TV9.29×
06International educationBusiness & Career8.76×
07WALL-EMovies & TV8.28×
08Minnie MouseMovies & TV7.80×
09MonstersMovies & TV6.72×
10ZootopiaMovies & TV6.43×
11Disney StoreShopping5.93×
12Supernatural (U.S. TV series)Movies & TV5.84×
13Twilight (series)Movies & TV5.41×
14Dylan O'BrienMovies & TV4.20×
15Scooby-DooMovies & TV3.61×
16Five BelowShopping2.73×
17Walt Disney WorldTravel & Leisure2.12×
18StarbucksFood & Beverages1.74×
19PinterestInternet & Social Media1.58×
20McDonald'sFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haunted Mansion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haunted Mansion audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
PatriotismCONSERVATISM1.37×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haunted Mansion audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Luxury OrientationPREMIUM0.85×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Haunted Mansion have in United States?

Haunted Mansion has an estimated audience of 903,911 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Haunted Mansion viewers?

66.4% of Haunted Mansion fans are female, 33.6% are male, with an average age of 38.9 years.

03

Which brands do Haunted Mansion fans like most?

Haunted Mansion fans show strongest brand affinity for Dumbo (9.29×), Scooby-Doo (3.61×), and Monsters (6.72×) over the country average.

04

Where do Haunted Mansion fans live in United States?

Haunted Mansion fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Haunted Mansion fans also like?

Beyond Haunted Mansion itself, the audience over-indexes on Scooby-Doo (3.61×), Monsters (6.72×), Megamind (9.29×), and Disney Store (5.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Haunted Mansion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Haunted Mansion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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