Haunted Mansion Audience in United States
Haunted Mansion has an estimated audience of 900,929 people in United States. 66.4% are female, 33.6% are male, average age 38.9. Top regions: California, Florida, Texas. Top brand affinities: Bank account, Minnesota, Justice, Dog breed, Nebraska.
The average Haunted Mansion fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bank account, Minnesota, Justice, with strongest over-indexing on Bank account (5.44× the country average). Demographically, the Haunted Mansion audience skews more female with an average age of 38.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Haunted Mansion fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 38.9 |
| Estimated audience size | 900,929 |
Audience persona
The typical Haunted Mansion fan in United States is more female, around 38.9 years old, with strong DIY Mentality tendencies and a notable affinity for Bank account.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 133,185 | 1.34× |
| Florida | 104,038 | 1.71× |
| Texas | 64,598 | 0.83× |
| New York | 35,260 | 0.7× |
| Pennsylvania | 32,136 | 1.06× |
| Ohio | 29,729 | 1.07× |
| Illinois | 26,904 | 0.9× |
| Georgia | 25,665 | 0.92× |
| North Carolina | 24,399 | 0.9× |
| Arizona | 23,264 | 1.26× |
| Michigan | 23,081 | 0.98× |
| Tennessee | 19,568 | 1.08× |
| Virginia | 19,045 | 0.87× |
| New Jersey | 18,919 | 0.83× |
| Indiana | 17,325 | 1.05× |
| Washington | 17,042 | 0.94× |
| Missouri | 16,660 | 1.15× |
| Wisconsin | 14,711 | 1.09× |
| Utah | 14,648 | 1.82× |
| Massachusetts | 14,345 | 0.81× |
| Louisiana | 14,186 | 1.22× |
| Alabama | 14,038 | 1.12× |
| Colorado | 13,668 | 0.96× |
| Kentucky | 13,241 | 1.17× |
| South Carolina | 12,588 | 0.93× |
| Maryland | 12,186 | 0.79× |
| Minnesota | 10,606 | 0.82× |
| Oregon | 10,366 | 1× |
| Oklahoma | 10,344 | 1.03× |
| Nevada | 10,039 | 1.15× |
| Iowa | 7,567 | 1.02× |
| Arkansas | 7,498 | 1.01× |
| Connecticut | 7,409 | 0.82× |
| Kansas | 7,099 | 1× |
| Mississippi | 7,045 | 0.95× |
| Idaho | 6,304 | 1.4× |
| New Mexico | 4,448 | 0.98× |
| Nebraska | 4,182 | 0.93× |
| West Virginia | 4,107 | 0.98× |
| New Hampshire | 3,516 | 0.99× |
| Hawaii | 2,948 | 0.76× |
| Maine | 2,890 | 0.9× |
| North Dakota | 2,692 | 1.45× |
| Montana | 2,407 | 0.96× |
| Rhode Island | 2,404 | 0.84× |
| Delaware | 1,931 | 0.78× |
| Alaska | 1,687 | 0.88× |
| South Dakota | 1,605 | 0.77× |
| Washington, District of Columbia | 1,423 | 0.53× |
| Vermont | 1,145 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 5.44× | Business & Career |
| Minnesota | 3.71× | Travel & Leisure |
| Justice | 5.4× | Politics & Society |
| Dog breed | 1.82× | Pets & Animals |
| Nebraska | 3.86× | Travel & Leisure |
| Sinaloa | 4.4× | Travel & Leisure |
| Product design | 2.25× | Business & Career |
| Natural rubber | 2.32× | Cars & Mobility |
| Collectable | 1.7× | Kids & Family |
| Gran Torino | 6.66× | Movies & TV |
| Grace Slick | 7.77× | Music & Radio |
| Grinch | 3.56× | Movies & TV |
| Vocal harmony | 3.82× | Music & Radio |
| Jingoism | 1.8× | Politics & Society |
| Sailor | 4.05× | Travel & Leisure |
| Google Photos | 1.9× | Technology & Electronics |
| Home staging | 3.76× | Home & Garden |
| Goop | 3.81× | Internet & Social Media |
| UK garage | 3.58× | Music & Radio |
| Kerala | 4.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.72 |
| Design Affinity | PREMIUM | 1.71 |
| Early Adopter Mentality | POWER | 1.51 |
| Extroversion | THRILL | 1.48 |
| Sustainability | BALANCE | 1.41 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.7% |
| United Kingdom | 4.8% |
| Canada | 3.9% |
See Haunted Mansion audiences in other countries
More Comedy audiences in United States
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- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
Frequently asked questions
How many fans does Haunted Mansion have in United States?
Haunted Mansion has an estimated audience of 900,929 people in United States, concentrated in California and Florida.
What is the gender split and age of Haunted Mansion fans?
66.4% of Haunted Mansion fans are female, 33.6% are male, with an average age of 38.9 years.
Which brands do Haunted Mansion fans like most?
Haunted Mansion fans show strongest brand affinity for Bank account (5.44×), Minnesota (3.71×), and Justice (5.4×) over the country average.
Where do Haunted Mansion fans live in United States?
Haunted Mansion fans in United States are most concentrated in California (reach 133,185), Florida (reach 104,038), and Texas (reach 64,598). These three regions account for the largest share of the active audience.
What other brands do Haunted Mansion fans also like?
Beyond Haunted Mansion itself, the audience over-indexes on Minnesota (3.71×), Justice (5.4×), Dog breed (1.82×), and Nebraska (3.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Haunted Mansion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.