Heaven Audience in United States

Heaven logo

Heaven has an estimated audience of 14,351,236 people in United States. 66.3% are female, 33.7% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Israel, Whataburger, Goop, Pillow.

The average Heaven fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Israel, Whataburger, with strongest over-indexing on Lulu 黃路梓茵 (6.55× the country average). Demographically, the Heaven audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Heaven fans

Demographic split for Heaven audience in United States
MetricValue
Female66.3%
Male33.7%
Average age43.7
Estimated audience size14,351,236

Audience persona

The typical Heaven fan in United States is more female, around 43.7 years old, with strong Individualism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Heaven in United States
RegionReachAffinity
California2,355,4711.49×
Texas1,428,3241.16×
Florida1,008,3521.04×
New York795,4660.99×
Georgia520,4131.18×
Pennsylvania504,9631.04×
North Carolina473,0741.1×
Illinois453,3740.95×
Ohio429,7630.97×
Virginia386,5591.11×
Michigan361,0350.96×
New Jersey343,0610.94×
Arizona333,1111.14×
Tennessee326,0171.13×
Alabama274,4191.37×
Indiana269,4061.03×
Washington254,3610.88×
Massachusetts251,8480.89×
Maryland246,5721×
South Carolina229,5071.06×
Missouri223,4880.97×
Nevada222,7671.6×
Louisiana207,7851.12×
Kentucky196,5641.09×
Colorado196,3270.87×
Wisconsin195,3160.9×
Minnesota181,6250.88×
Oklahoma171,7941.08×
Hawaii145,1162.35×
Mississippi140,5311.19×
Connecticut138,2610.96×
Oregon135,1050.82×
Arkansas124,8481.06×
Iowa116,6250.99×
Kansas103,6970.92×
Utah99,4920.77×
West Virginia69,4741.04×
New Mexico63,8180.89×
Nebraska60,0370.83×
Idaho58,3660.81×
New Hampshire48,4980.86×
Maine36,9790.72×
Rhode Island36,6390.8×
Delaware32,8400.83×
Washington, District of Columbia32,6590.76×
Montana29,5940.74×
Alaska27,8050.91×
South Dakota26,5540.8×
North Dakota21,9000.74×
Vermont15,6380.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heaven audience
BrandAffinityCategory
Lulu 黃路梓茵6.55×Movies & TV
Israel2.34×Travel & Leisure
Whataburger1.67×Food & Beverages
Goop4.38×Internet & Social Media
Pillow1.58×Home & Garden
Wok4.3×Food & Beverages
Jeep Wagoneer3.34×Cars & Mobility
Nebraska Cornhuskers football2.05×Sports
headspace5.19×Health
Google Home3.58×Technology & Electronics
Governor of Michigan4.01×Politics & Society
Hibachi4.16×Food & Beverages
JDSU1.62×Business & Career
Nebraska Cornhuskers4.42×Sports
Grace Slick4.42×Music & Radio
Grinch2.01×Movies & TV
Home staging2.58×Home & Garden
Vocal harmony2.2×Music & Radio
Urban horticulture1.55×Home & Garden
Cherish (group)4.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heaven audience
TraitClusterScore
IndividualismJOY1.26
ExtroversionTHRILL1.25
SpiritualityBALANCE1.22
Family OrientationCONSERVATISM1.19
TraditionCONSERVATISM1.13
CreativityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Heaven
CountryShare
United States32.6%
Taiwan6.6%
United Kingdom5.0%

See Heaven audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Heaven have in United States?

Heaven has an estimated audience of 14,351,236 people in United States, concentrated in California and Texas.

What is the gender split and age of Heaven fans?

66.3% of Heaven fans are female, 33.7% are male, with an average age of 43.7 years.

Which brands do Heaven fans like most?

Heaven fans show strongest brand affinity for Lulu 黃路梓茵 (6.55×), Israel (2.34×), and Whataburger (1.67×) over the country average.

Where do Heaven fans live in United States?

Heaven fans in United States are most concentrated in California (reach 2,355,471), Texas (reach 1,428,324), and Florida (reach 1,008,352). These three regions account for the largest share of the active audience.

What other brands do Heaven fans also like?

Beyond Heaven itself, the audience over-indexes on Israel (2.34×), Whataburger (1.67×), Goop (4.38×), and Pillow (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heaven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.