Hemi engine Audience in United States

Hemi engine logo

Hemi engine has an estimated audience of 275,634 people in United States. 14.8% are female, 85.2% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: MK, Hammock camping, Life of Pi, Hipster, N1 road (South Africa).

The average Hemi engine fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Hammock camping, Life of Pi, with strongest over-indexing on MK (14.79× the country average). Demographically, the Hemi engine audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

Demographics of Hemi engine fans

Demographic split for Hemi engine audience in United States
MetricValue
Female14.8%
Male85.2%
Average age34.2
Estimated audience size275,634

Audience persona

The typical Hemi engine fan in United States is more male, around 34.2 years old, with strong Price Sensitivity tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Hemi engine in United States
RegionReachAffinity
California25,7690.85×
Texas24,6491.04×
Florida18,2240.98×
New York10,2400.66×
Georgia10,2271.2×
Michigan9,9301.38×
Illinois9,7321.06×
North Carolina9,5771.15×
Ohio9,4311.11×
Pennsylvania8,7170.94×
Tennessee6,7171.21×
Virginia6,5420.97×
Indiana6,1121.21×
Arizona6,0691.08×
Missouri5,5651.25×
New Jersey5,2270.75×
Alabama5,1181.33×
Washington5,0900.92×
South Carolina4,6531.12×
Wisconsin4,2011.01×
Kentucky4,1761.21×
Colorado4,0650.94×
Louisiana4,0621.14×
Maryland3,9620.84×
Oklahoma3,9251.28×
Minnesota3,6990.94×
Massachusetts3,6060.66×
Mississippi3,3701.48×
Oregon2,8800.91×
Arkansas2,7921.23×
Nevada2,4840.93×
Kansas2,4151.11×
Iowa2,3481.03×
Utah2,2740.92×
Connecticut2,0310.73×
New Mexico1,8481.34×
West Virginia1,5111.18×
Nebraska1,4541.05×
Idaho1,3470.97×
Hawaii9100.77×
New Hampshire8670.8×
Maine8280.84×
Montana7430.97×
South Dakota5990.94×
Delaware5940.78×
Washington, District of Columbia5410.65×
North Dakota5400.95×
Alaska5200.88×
Rhode Island5140.59×
Wyoming4381.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hemi engine audience
BrandAffinityCategory
MK14.79×Music & Radio
Hammock camping14.69×Travel & Leisure
Life of Pi18.07×Movies & TV
Hipster17.46×Politics & Society
N1 road (South Africa)6.83×Travel & Leisure
Hibachi11.76×Food & Beverages
N1 road (South Africa)5.85×Travel & Leisure
KSTP-TV10.31×Movies & TV
Arrietty20×Movies & TV
Eden Lake9.56×Movies & TV
Google Home7.04×Technology & Electronics
No Escape (1994 film)11.71×Movies & TV
Wok6.74×Food & Beverages
Academy Award for Best Production Design17.15×Movies & TV
Barclays Center12.51×Sports
Iyanla Vanzant13.39×Business & Career
Governor of Michigan6.89×Politics & Society
Equinix12.84×Business & Career
Hog Hunting3.07×Sports
Omaha Storm Chasers17.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hemi engine audience
TraitClusterScore
Price SensitivityPREMIUM5.13
Need for SecurityCONSERVATISM2.36
Luxury OrientationPREMIUM2.02
Family OrientationCONSERVATISM1.88
Risk AppetiteTHRILL1.79
Quality AwarenessPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Hemi engine
CountryShare
United States47.4%
Poland12.7%
Canada6.3%

See Hemi engine audiences in other countries

More Engine type audiences in United States

Frequently asked questions

How many fans does Hemi engine have in United States?

Hemi engine has an estimated audience of 275,634 people in United States, concentrated in California and Texas.

What is the gender split and age of Hemi engine fans?

14.8% of Hemi engine fans are female, 85.2% are male, with an average age of 34.2 years.

Which brands do Hemi engine fans like most?

Hemi engine fans show strongest brand affinity for MK (14.79×), Hammock camping (14.69×), and Life of Pi (18.07×) over the country average.

Where do Hemi engine fans live in United States?

Hemi engine fans in United States are most concentrated in California (reach 25,769), Texas (reach 24,649), and Florida (reach 18,224). These three regions account for the largest share of the active audience.

What other brands do Hemi engine fans also like?

Beyond Hemi engine itself, the audience over-indexes on Hammock camping (14.69×), Life of Pi (18.07×), Hipster (17.46×), and N1 road (South Africa) (6.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hemi engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.