Rascasse Audience Intelligence

Henrik Lundqvist Audience in United States

A data profile of the people who buy, follow and care about Henrik Lundqvist in United States — modelled from more than twelve digital signal sources. Henrik Lundqvist has an estimated audience of 301,344 people in United States.

#123among Ice hockey in United States#12067among Person in United States#4860in Sports

The average Henrik Lundqvist fan in United States is 28.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include New York Rangers, Ice Hockey World Championships, Max Verstappen, with strongest over-indexing on New York Rangers (59.38× the country average).

Demographically, the Henrik Lundqvist audience skews balanced with an average age of 28.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Henrik Lundqvist fan in United States is balanced, around 28.8 years old, with strong Patriotism tendencies and a notable affinity for New York Rangers.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Henrik Lundqvist profile in United States.

Audience size
301K
in United States
Gender
50.9%♀
49.1% male
Age
28.8
average years
Country rank
#48279
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Henrik Lundqvist fans

50.9% are female, 49.1% are male, average age 28.8.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Henrik Lundqvist audience in United States
MetricValue
Female50.9%
Male49.1%
Average age28.8
Estimated audience size301,344
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Henrik Lundqvist audience in United States
Age bracketShare%
16-1956%
20-2916%
30-3910%
40-4912%
50+7%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Henrik Lundqvist audience comes from United States.

Worldwide audience distribution share by country for Henrik Lundqvist
CountryShare
United States47.6%
Sweden32.6%
Canada13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Henrik Lundqvist audience in United States is strongest.

Fig. 05

Top regions by affinity

Henrik Lundqvist fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K3.22×
02New York~50K2.67×
03New Jersey~20K2.19×
04Connecticut~7K2.08×
05Colorado~10K1.81×
06Massachusetts~10K1.77×
07New Hampshire~2K1.55×
08Minnesota~7K1.51×
09Vermont<1K1.47×
10North Carolina~10K1.35×
11Rhode Island~1K1.34×
12Maine~2K1.31×
13Pennsylvania~10K1.30×
14North Dakota<1K1.27×
15Montana~1K1.13×
16Nevada~4K1.12×
17Washington, District of Columbia~1K1.10×
18Michigan~10K1.08×
19Alaska<1K1.03×
20Delaware<1K0.95×
21Florida~20K0.92×
22Illinois~10K0.90×
23Utah~3K0.89×
24Idaho~1K0.85×
25Virginia~7K0.84×
26Wisconsin~4K0.82×
27South Carolina~4K0.81×
28South Dakota<1K0.81×
29Missouri~4K0.79×
30Arizona~5K0.77×
31Washington~5K0.74×
32Nebraska~1K0.72×
33West Virginia~1K0.72×
34Ohio~7K0.69×
35Hawaii<1K0.68×
36Iowa~2K0.67×
37Oregon~2K0.64×
38Tennessee~4K0.63×
39Kansas~2K0.63×
40New Mexico~1K0.63×
41Texas~20K0.61×
42Indiana~4K0.59×
43Kentucky~3K0.59×
44Mississippi~2K0.59×
45Arkansas~2K0.58×
46California~20K0.55×
47Oklahoma~2K0.54×
48Georgia~6K0.52×
49Louisiana~2K0.51×
50Alabama~2K0.50×
Fig. 06

Affinity by region

Affinity by region — Henrik Lundqvist, United States
0.50×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Henrik Lundqvist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Henrik Lundqvist audience
#·InterestCategoryAffinity×
01Swedish Hockey LeagueSports93.59×
02New York RangersSports59.38×
03SportsnetSports23.34×
04San Jose SharksSports20.00×
05Ottawa SenatorsSports20.00×
06Calgary FlamesSports20.00×
07Ice Hockey World ChampionshipsSports19.39×
08Max VerstappenSports17.70×
09Ice rinkTravel & Leisure17.33×
10Vegas Golden KnightsSports15.66×
11Florida PanthersSports15.04×
12Montreal CanadiensSports13.57×
13Billy JoelMusic & Radio12.05×
14Ice skatingSports10.18×
15Stanley CupSports9.38×
16NHLSports7.02×
17New York MetsSports6.82×
18Aaron RodgersSports5.59×
19Ice hockeySports5.17×
20New York YankeesSports4.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Henrik Lundqvist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Henrik Lundqvist audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
TraditionCONSERVATISM1.64×
Risk AppetiteTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Henrik Lundqvist audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
DIY MentalityTHRILL0.75×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Henrik Lundqvist have in United States?

Henrik Lundqvist has an estimated audience of 301,344 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Henrik Lundqvist fans?

50.9% of Henrik Lundqvist fans are female, 49.1% are male, with an average age of 28.8 years.

03

Which brands do Henrik Lundqvist fans like most?

Henrik Lundqvist fans show strongest brand affinity for New York Rangers (59.38×), Ice Hockey World Championships (19.39×), and Max Verstappen (17.7×) over the country average.

04

Where do Henrik Lundqvist fans live in United States?

Henrik Lundqvist fans in United States are most concentrated in New York (reach ~50K), Florida (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Henrik Lundqvist fans also like?

Beyond Henrik Lundqvist itself, the audience over-indexes on Ice Hockey World Championships (19.39×), Max Verstappen (17.7×), San Jose Sharks (20×), and NHL (7.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Henrik Lundqvist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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