Henrik Lundqvist Audience in United States

Henrik Lundqvist logo

Henrik Lundqvist has an estimated audience of 341,400 people in United States. 50.9% are female, 49.1% are male, average age 28.8. Top regions: New York, Florida, California. Top brand affinities: New York Rangers, Autism Awareness, Aaron Rodgers, Diabetes mellitus awareness, Microblogging.

The average Henrik Lundqvist fan in United States is 28.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include New York Rangers, Autism Awareness, Aaron Rodgers, with strongest over-indexing on New York Rangers (57.19× the country average). Demographically, the Henrik Lundqvist audience skews balanced with an average age of 28.8, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Henrik Lundqvist fans

Demographic split for Henrik Lundqvist audience in United States
MetricValue
Female50.9%
Male49.1%
Average age28.8
Estimated audience size341,400

Audience persona

The typical Henrik Lundqvist fan in United States is balanced, around 28.8 years old, with strong Sports Activity tendencies and a notable affinity for New York Rangers.

Top regions in United States

Top regions ranked by reach for Henrik Lundqvist in United States
RegionReachAffinity
New York52,3502.74×
Florida21,8870.95×
California21,4840.57×
Texas20,9670.71×
New Jersey20,2432.33×
Maryland18,3473.13×
Pennsylvania13,5761.18×
Massachusetts13,1721.96×
Illinois10,6400.94×
Colorado10,3901.93×
Michigan10,3881.16×
North Carolina10,0740.98×
Connecticut7,6052.22×
Ohio7,4480.71×
Virginia7,0770.85×
Minnesota6,2691.28×
Arizona5,5880.8×
Georgia5,5760.53×
Washington5,5240.81×
Missouri4,2870.78×
Tennessee4,2390.62×
Wisconsin4,1850.81×
South Carolina4,0600.79×
Indiana3,4570.55×
Nevada3,4571.05×
Utah2,6000.85×
Oregon2,3740.61×
New Hampshire2,2321.66×
Kentucky2,0510.48×
Alabama1,7970.38×
Maine1,7051.39×
Iowa1,6820.6×
Louisiana1,6190.37×
Rhode Island1,5941.47×
Oklahoma1,5410.41×
Kansas1,4320.53×
Idaho1,3370.78×
Montana1,1301.19×
Arkansas1,1120.4×
Washington, District of Columbia1,0991.07×
Nebraska1,0670.62×
Vermont9071.51×
North Dakota8971.28×
Mississippi8250.29×
Delaware7750.82×
New Mexico7670.45×
West Virginia7590.48×
Hawaii7250.49×
Alaska7190.98×
South Dakota4710.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Henrik Lundqvist audience
BrandAffinityCategory
New York Rangers57.19×Sports
Autism Awareness19.03×Health
Aaron Rodgers12.2×Sports
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage27.27×Cars & Mobility
Max Verstappen15.6×Sports
Swedish Hockey League101.01×Sports
Capital One4.81×Business & Career
Florida Panthers14.47×Sports
Income tax13.19×Business & Career
Bauer Hockey30.71×Sports
San Jose Sharks16.91×Sports
NHL5.75×Sports
Google Maps3.87×Internet & Social Media
New York Yankees5.83×Sports
Ice skating9.91×Sports
Stanley Cup11.07×Sports
Ice rink16.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Henrik Lundqvist audience
TraitClusterScore
Sports ActivityPOWER1.27
Risk AppetiteTHRILL1.18
PatriotismCONSERVATISM1.18
Luxury OrientationPREMIUM1.14
LGBTQ+ IdentityOPEN1.13
Community OrientationOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Henrik Lundqvist
CountryShare
United States50.9%
Sweden29.9%
Canada13.1%

See Henrik Lundqvist audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Henrik Lundqvist have in United States?

Henrik Lundqvist has an estimated audience of 341,400 people in United States, concentrated in New York and Florida.

What is the gender split and age of Henrik Lundqvist fans?

50.9% of Henrik Lundqvist fans are female, 49.1% are male, with an average age of 28.8 years.

Which brands do Henrik Lundqvist fans like most?

Henrik Lundqvist fans show strongest brand affinity for New York Rangers (57.19×), Autism Awareness (19.03×), and Aaron Rodgers (12.2×) over the country average.

Where do Henrik Lundqvist fans live in United States?

Henrik Lundqvist fans in United States are most concentrated in New York (reach 52,350), Florida (reach 21,887), and California (reach 21,484). These three regions account for the largest share of the active audience.

What other brands do Henrik Lundqvist fans also like?

Beyond Henrik Lundqvist itself, the audience over-indexes on Autism Awareness (19.03×), Aaron Rodgers (12.2×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Henrik Lundqvist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.