Hikaru Utada Audience in United States
Hikaru Utada has an estimated audience of 290,045 people in United States. 54.6% are female, 45.4% are male, average age 30.6. Top regions: California, Texas, New York. Top brand affinities: Fire Emblem, Dragon Quest, Capcom, Aaliyah, Square Enix.
The average Hikaru Utada fan in United States is 30.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fire Emblem, Dragon Quest, Capcom, with strongest over-indexing on Fire Emblem (100.13× the country average). Demographically, the Hikaru Utada audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Hikaru Utada fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 30.6 |
| Estimated audience size | 290,045 |
Audience persona
The typical Hikaru Utada fan in United States is balanced, around 30.6 years old, with strong Tradition tendencies and a notable affinity for Fire Emblem.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 71,087 | 2.23× |
| Texas | 27,381 | 1.1× |
| New York | 25,546 | 1.58× |
| Florida | 18,509 | 0.94× |
| Illinois | 11,702 | 1.21× |
| Georgia | 11,410 | 1.28× |
| Washington | 10,633 | 1.83× |
| Pennsylvania | 10,054 | 1.03× |
| New Jersey | 9,917 | 1.34× |
| Virginia | 8,514 | 1.21× |
| North Carolina | 8,416 | 0.96× |
| Ohio | 7,617 | 0.85× |
| Massachusetts | 7,150 | 1.25× |
| Michigan | 6,846 | 0.9× |
| Maryland | 6,678 | 1.34× |
| Arizona | 5,718 | 0.97× |
| Tennessee | 4,785 | 0.82× |
| Nevada | 4,569 | 1.63× |
| Hawaii | 4,486 | 3.6× |
| Oregon | 4,393 | 1.32× |
| Minnesota | 4,267 | 1.03× |
| Indiana | 4,216 | 0.8× |
| Colorado | 3,958 | 0.87× |
| Missouri | 3,829 | 0.82× |
| South Carolina | 3,224 | 0.74× |
| Wisconsin | 3,221 | 0.74× |
| Alabama | 3,094 | 0.76× |
| Louisiana | 3,083 | 0.82× |
| Connecticut | 2,967 | 1.02× |
| Oklahoma | 2,950 | 0.92× |
| Kentucky | 2,749 | 0.76× |
| Utah | 1,908 | 0.73× |
| Arkansas | 1,717 | 0.72× |
| Mississippi | 1,644 | 0.69× |
| Kansas | 1,639 | 0.72× |
| Iowa | 1,582 | 0.66× |
| New Mexico | 1,161 | 0.8× |
| Rhode Island | 1,080 | 1.17× |
| Washington, District of Columbia | 1,066 | 1.22× |
| Nebraska | 926 | 0.64× |
| Idaho | 812 | 0.56× |
| New Hampshire | 811 | 0.71× |
| West Virginia | 790 | 0.59× |
| Delaware | 722 | 0.9× |
| Maine | 676 | 0.65× |
| Alaska | 551 | 0.89× |
| Montana | 389 | 0.48× |
| North Dakota | 386 | 0.65× |
| Vermont | 350 | 0.69× |
| South Dakota | 333 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fire Emblem | 100.13× | Games |
| Dragon Quest | 63.91× | Games |
| Capcom | 60.36× | Games |
| Aaliyah | 28.82× | Music & Radio |
| Square Enix | 37.24× | Games |
| Funimation | 17.42× | Movies & TV |
| Pokémon | 8.98× | Games |
| Final Fantasy | 16.63× | Games |
| Kia Sportage | 30× | Cars & Mobility |
| Tim Burton | 21.52× | Movies & TV |
| Hatsune Miku | 25.73× | Literature |
| Studio Ghibli | 18.69× | Literature |
| Konami | 26.68× | Games |
| Niall Horan | 22.68× | Music & Radio |
| Shin Megami Tensei | 49.35× | Games |
| Anime and manga fandom | 6.47× | Literature |
| The Legend of Zelda: Breath of the Wild | 34.06× | Games |
| Super Mario Bros. | 13.19× | Games |
| Mario Kart 8 | 24.06× | Games |
| Autism Awareness | 8.75× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.99 |
| LGBTQ+ Identity | OPEN | 1.9 |
| Early Adopter Mentality | POWER | 1.27 |
| Risk Appetite | THRILL | 1.07 |
| Indulgence | JOY | 1.04 |
| Extroversion | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| Japan | 26.8% |
| Indonesia | 9.7% |
See Hikaru Utada audiences in other countries
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Frequently asked questions
How many fans does Hikaru Utada have in United States?
Hikaru Utada has an estimated audience of 290,045 people in United States, concentrated in California and Texas.
What is the gender split and age of Hikaru Utada fans?
54.6% of Hikaru Utada fans are female, 45.4% are male, with an average age of 30.6 years.
Which brands do Hikaru Utada fans like most?
Hikaru Utada fans show strongest brand affinity for Fire Emblem (100.13×), Dragon Quest (63.91×), and Capcom (60.36×) over the country average.
Where do Hikaru Utada fans live in United States?
Hikaru Utada fans in United States are most concentrated in California (reach 71,087), Texas (reach 27,381), and New York (reach 25,546). These three regions account for the largest share of the active audience.
What other brands do Hikaru Utada fans also like?
Beyond Hikaru Utada itself, the audience over-indexes on Dragon Quest (63.91×), Capcom (60.36×), Aaliyah (28.82×), and Square Enix (37.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hikaru Utada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.