Rascasse Audience Intelligence

Hikaru Utada Audience in United States

A data profile of the people who buy, follow and care about Hikaru Utada in United States — modelled from more than twelve digital signal sources. Hikaru Utada has an estimated audience of 301,016 people in United States.

#249among Pop in United States#12076among Person in United States#7042in Music & Radio

The average Hikaru Utada fan in United States is 30.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fire Emblem, Niall Horan, Drain cleaner, with strongest over-indexing on Fire Emblem (87.7× the country average).

Demographically, the Hikaru Utada audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hikaru Utada fan in United States is balanced, around 30.6 years old, with strong Tradition tendencies and a notable affinity for Fire Emblem.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hikaru Utada profile in United States.

Audience size
301K
in United States
Gender
54.6%♀
45.4% male
Age
30.6
average years
Country rank
#48313
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hikaru Utada fans

54.6% are female, 45.4% are male, average age 30.6.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Hikaru Utada audience in United States
MetricValue
Female54.6%
Male45.4%
Average age30.6
Estimated audience size301,016
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Hikaru Utada audience in United States
Age bracketShare%
16-1947%
20-2921%
30-399%
40-4914%
50+9%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Hikaru Utada audience comes from United States.

Worldwide audience distribution share by country for Hikaru Utada
CountryShare
United States32.4%
Japan26.4%
Indonesia9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hikaru Utada audience in United States is strongest.

Fig. 05

Top regions by affinity

Hikaru Utada fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K3.27×
02California~70K2.10×
03Washington~10K1.73×
04New York~20K1.49×
05Nevada~4K1.45×
06Maryland~7K1.32×
07Oregon~4K1.27×
08New Jersey~9K1.25×
09Massachusetts~7K1.24×
10Georgia~10K1.22×
11Virginia~9K1.20×
12Washington, District of Columbia<1K1.12×
13Illinois~10K1.10×
14Rhode Island~1K1.09×
15Texas~30K1.08×
16Minnesota~4K1.02×
17Alaska<1K1.02×
18Connecticut~3K1.01×
19Pennsylvania~10K0.99×
20Delaware<1K0.97×
21Florida~20K0.96×
22Arizona~6K0.96×
23North Carolina~8K0.94×
24Louisiana~3K0.92×
25Oklahoma~3K0.91×
26Vermont<1K0.88×
27Michigan~7K0.87×
28Missouri~4K0.87×
29Utah~2K0.87×
30North Dakota<1K0.87×
31Colorado~4K0.85×
32Kansas~2K0.85×
33Ohio~8K0.84×
34Indiana~4K0.84×
35New Mexico~1K0.84×
36Wisconsin~4K0.83×
37Kentucky~3K0.83×
38Arkansas~2K0.83×
39New Hampshire<1K0.83×
40Tennessee~5K0.82×
41Alabama~3K0.82×
42Mississippi~2K0.82×
43Maine<1K0.82×
44South Dakota<1K0.82×
45Nebraska~1K0.80×
46West Virginia~1K0.80×
47South Carolina~3K0.79×
48Montana<1K0.79×
49Idaho~1K0.76×
50Iowa~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Hikaru Utada, United States
0.75×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hikaru Utada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hikaru Utada audience
#·InterestCategoryAffinity×
01Fire EmblemGames87.70×
02Drain cleanerHome & Garden60.11×
03Shin Megami TenseiGames53.09×
04Dragon QuestGames51.06×
05Niall HoranMusic & Radio37.41×
06CapcomGames31.56×
07Square EnixGames22.73×
08Devil May CryGames20.00×
09EvanescenceMusic & Radio16.48×
10Sarah PaulsonMovies & TV15.27×
11International educationBusiness & Career14.98×
12Studio GhibliLiterature14.45×
13Final FantasyGames12.84×
14Super Mario Bros.Games10.45×
15The Legend of ZeldaGames10.18×
16FunimationMovies & TV9.60×
17PokémonGames7.16×
18GameStopGames5.74×
19Burger KingFood & Beverages3.47×
20RedditInternet & Social Media3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hikaru Utada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hikaru Utada audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.03×
IndulgenceJOY1.72×
SpiritualityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hikaru Utada audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
SustainabilityBALANCE0.76×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hikaru Utada have in United States?

Hikaru Utada has an estimated audience of 301,016 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hikaru Utada fans?

54.6% of Hikaru Utada fans are female, 45.4% are male, with an average age of 30.6 years.

03

Which brands do Hikaru Utada fans like most?

Hikaru Utada fans show strongest brand affinity for Fire Emblem (87.7×), Niall Horan (37.41×), and Drain cleaner (60.11×) over the country average.

04

Where do Hikaru Utada fans live in United States?

Hikaru Utada fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hikaru Utada fans also like?

Beyond Hikaru Utada itself, the audience over-indexes on Niall Horan (37.41×), Drain cleaner (60.11×), Dragon Quest (51.06×), and Pokémon (7.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hikaru Utada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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