Hispaniola Audience in United States

Hispaniola logo

Hispaniola has an estimated audience of 885,191 people in United States. 55.1% are female, 44.9% are male, average age 38.5. Top regions: Florida, California, Texas. Top brand affinities: Penn & Teller, Sub Zero (Official), JTV (Indonesia), Mackenzie Foy, Mad About You.

The average Hispaniola fan in United States is 38.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Penn & Teller, Sub Zero (Official), JTV (Indonesia), with strongest over-indexing on Penn & Teller (5.89× the country average). Demographically, the Hispaniola audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Hispaniola fans

Demographic split for Hispaniola audience in United States
MetricValue
Female55.1%
Male44.9%
Average age38.5
Estimated audience size885,191

Audience persona

The typical Hispaniola fan in United States is more female, around 38.5 years old, with strong Travelling tendencies and a notable affinity for Penn & Teller.

Top regions in United States

Top regions ranked by reach for Hispaniola in United States
RegionReachAffinity
Florida95,3271.59×
California90,3890.93×
Texas73,9820.97×
New York70,8101.43×
Pennsylvania34,0641.14×
Georgia33,9561.25×
New Jersey30,1741.34×
Illinois28,9240.98×
North Carolina27,8441.05×
Massachusetts27,0051.55×
Virginia25,5171.18×
Ohio23,9010.88×
Michigan19,4930.84×
Washington18,3861.04×
Maryland18,2061.2×
Tennessee15,5580.88×
Indiana14,9570.92×
Arizona14,8010.82×
Colorado13,5490.97×
Connecticut13,4751.52×
South Carolina12,8610.97×
Minnesota12,7891.01×
Missouri12,5280.88×
Wisconsin12,2320.92×
Louisiana11,7801.03×
Alabama11,1340.9×
Oregon9,8350.97×
Kentucky8,8540.8×
Utah7,5310.95×
Oklahoma7,4030.75×
Nevada6,5160.76×
Kansas5,9690.86×
Iowa5,5780.76×
Mississippi5,4630.75×
Arkansas5,2150.72×
Washington, District of Columbia4,2771.61×
New Hampshire4,1601.19×
New Mexico3,8900.88×
Nebraska3,6930.83×
Rhode Island3,6421.29×
Idaho3,5120.79×
Maine3,3991.07×
Hawaii3,2660.86×
West Virginia3,0290.73×
Delaware2,3980.98×
Montana2,2540.92×
Vermont1,9751.27×
North Dakota1,6600.91×
Alaska1,5450.82×
South Dakota1,4160.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hispaniola audience
BrandAffinityCategory
Penn & Teller5.89×Movies & TV
Sub Zero (Official)4.92×Literature
JTV (Indonesia)2.6×
Mackenzie Foy2.53×Fashion & Accessoires
Mad About You4.08×Movies & TV
CAC 401.54×Business & Career
Dental hygienist1.82×Health
Cadmium3.84×Business & Career
War on Terror1.86×Politics & Society
Toros de Tijuana5.78×Sports
Tierra Cali1.65×Travel & Leisure
Parma2.6×Travel & Leisure
Equinix2.78×Business & Career
Bus Driver (video game)3.51×Games
My Name Is Khan5.51×Movies & TV
Title Nine1.9×Fashion & Accessoires
New York Harbor2.3×Travel & Leisure
Better Off Dead (film)1.9×Movies & TV
Academy Award for Best Original Score2.83×Movies & TV
Iyanla Vanzant2.15×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hispaniola audience
TraitClusterScore
TravellingTHRILL2.34
Sports ActivityPOWER2.26
Luxury OrientationPREMIUM1.66
Urban LifestyleOPEN1.47
Career OrientationPOWER1.29
Quality AwarenessPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Hispaniola
CountryShare
United States38.1%
Spain12.9%
Chile7.8%

See Hispaniola audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Hispaniola have in United States?

Hispaniola has an estimated audience of 885,191 people in United States, concentrated in Florida and California.

What is the gender split and age of Hispaniola fans?

55.1% of Hispaniola fans are female, 44.9% are male, with an average age of 38.5 years.

Which brands do Hispaniola fans like most?

Hispaniola fans show strongest brand affinity for Penn & Teller (5.89×), Sub Zero (Official) (4.92×), and JTV (Indonesia) (2.6×) over the country average.

Where do Hispaniola fans live in United States?

Hispaniola fans in United States are most concentrated in Florida (reach 95,327), California (reach 90,389), and Texas (reach 73,982). These three regions account for the largest share of the active audience.

What other brands do Hispaniola fans also like?

Beyond Hispaniola itself, the audience over-indexes on Sub Zero (Official) (4.92×), JTV (Indonesia) (2.6×), Mackenzie Foy (2.53×), and Mad About You (4.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hispaniola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.