Rascasse Audience Intelligence

Hispaniola Audience in United States

A data profile of the people who buy, follow and care about Hispaniola in United States — modelled from more than twelve digital signal sources. Hispaniola has an estimated audience of 885,191 people in United States.

#32among Island in United States#2378among POI in United States#1943in Travel & Leisure

The average Hispaniola fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Milwaukee Brewers, Detroit Tigers, Walgreens, with strongest over-indexing on Milwaukee Brewers (3.69× the country average).

Demographically, the Hispaniola audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Travelling, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hispaniola fan in United States is more female, around 38.5 years old, with strong Travelling tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hispaniola profile in United States.

Audience size
885K
in United States
Gender
55.1%♀
44.9% male
Age
38.5
average years
Country rank
#25678
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hispaniola fans

55.1% are female, 44.9% are male, average age 38.5.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Hispaniola audience in United States
MetricValue
Female55.1%
Male44.9%
Average age38.5
Estimated audience size885,191
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Hispaniola audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3925%
40-4923%
50+14%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Hispaniola audience comes from United States.

Worldwide audience distribution share by country for Hispaniola
CountryShare
United States38.0%
Spain12.9%
Chile7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hispaniola audience in United States is strongest.

Fig. 05

Top regions by affinity

Hispaniola fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.46×
02Connecticut~10K1.43×
03Washington, District of Columbia~4K1.43×
04Florida~80K1.41×
05New York~70K1.33×
06New Jersey~30K1.29×
07Rhode Island~3K1.18×
08Vermont~2K1.18×
09Maryland~20K1.16×
10New Hampshire~4K1.16×
11Georgia~30K1.15×
12Pennsylvania~30K1.12×
13Virginia~20K1.12×
14Minnesota~10K1.08×
15Maine~3K1.08×
16North Carolina~30K1.06×
17Nebraska~5K1.06×
18Washington~20K1.03×
19Alaska~2K1.02×
20Louisiana~10K1.00×
21Oregon~10K1.00×
22Delaware~2K1.00×
23South Carolina~10K0.99×
24Texas~70K0.98×
25Colorado~10K0.97×
26Montana~2K0.97×
27Illinois~30K0.95×
28North Dakota~2K0.95×
29Missouri~10K0.94×
30Wisconsin~10K0.94×
31Utah~7K0.94×
32Hawaii~4K0.94×
33Indiana~10K0.92×
34New Mexico~4K0.92×
35Kansas~6K0.91×
36California~90K0.90×
37South Dakota~2K0.90×
38Alabama~10K0.89×
39Kentucky~9K0.86×
40Iowa~6K0.86×
41Michigan~20K0.85×
42Idaho~4K0.85×
43Ohio~20K0.84×
44Oklahoma~8K0.84×
45Tennessee~10K0.83×
46Mississippi~6K0.83×
47West Virginia~3K0.83×
48Arizona~10K0.82×
49Arkansas~6K0.81×
50Nevada~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Hispaniola, United States
0.77×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hispaniola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hispaniola audience
#·InterestCategoryAffinity×
01Angers SCOSports45.10×
02Colorado RockiesSports5.55×
03Atlético MadridSports5.34×
04Paris Saint-GermainSports4.57×
05Milwaukee BrewersSports3.69×
06Pittsburgh PiratesSports3.45×
07Baltimore OriolesSports3.41×
08Toronto Blue JaysSports3.19×
09FanaticsFashion & Accessoires2.86×
10New York MetsSports2.86×
11Jessica AlbaMovies & TV2.82×
12Detroit TigersSports2.73×
13Non-alcoholic beverageFood & Beverages2.41×
14Sports clubSports2.41×
15Career developmentBusiness & Career1.97×
16Public transportCars & Mobility1.93×
17FC BarcelonaSports1.90×
18New York YankeesSports1.75×
19Real Madrid C.F.Sports1.73×
20WalgreensShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hispaniola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hispaniola audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.05×
Sports ActivityPOWER1.64×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hispaniola audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.34×
Pet OwnershipJOY0.44×
MindfulnessBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hispaniola have in United States?

Hispaniola has an estimated audience of 885,191 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Hispaniola fans?

55.1% of Hispaniola fans are female, 44.9% are male, with an average age of 38.5 years.

03

Which brands do Hispaniola fans like most?

Hispaniola fans show strongest brand affinity for Milwaukee Brewers (3.69×), Detroit Tigers (2.73×), and Walgreens (1.54×) over the country average.

04

Where do Hispaniola fans live in United States?

Hispaniola fans in United States are most concentrated in California (reach ~90K), Florida (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hispaniola fans also like?

Beyond Hispaniola itself, the audience over-indexes on Detroit Tigers (2.73×), Walgreens (1.54×), Colorado Rockies (5.55×), and Paris Saint-Germain (4.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Hispaniola audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hispaniola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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