A data profile of the people who buy, follow and care about Holy Land in United States — modelled from more than twelve digital signal sources. Holy Land has an estimated audience of 2,074,312 people in United States.
The average Holy Land fan in United States is 50.2 years old, more female, and lives primarily in Minnesota.
The audience is concentrated in Minnesota, California, Florida.
Top brand affinities include MSN, Orthodox Judaism, Drudge Report, with strongest over-indexing on MSN (6.77× the country average).
Demographically, the Holy Land audience skews more female with an average age of 50.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Holy Land fan in United States is more female, around 50.2 years old, with strong Patriotism tendencies and a notable affinity for MSN.
The key figures that characterise the Holy Land profile in United States.
60.5% are female, 39.5% are male, average age 50.2.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 50.2 |
| Estimated audience size | 2,074,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 6% | |
| 30-39 | 12% | |
| 40-49 | 24% | |
| 50+ | 52% |
of the worldwide Holy Land audience comes from United States.
| Country | Share |
|---|---|
| United States | 36.3% |
| Brazil | 14.4% |
| Malaysia | 11.7% |
Where the Holy Land audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~1M | 35.85× | |
| 02 | Vermont | ~3K | 0.89× | |
| 03 | Alaska | ~4K | 0.87× | |
| 04 | Connecticut | ~20K | 0.86× | |
| 05 | Montana | ~5K | 0.86× | |
| 06 | North Dakota | ~4K | 0.85× | |
| 07 | Delaware | ~5K | 0.84× | |
| 08 | South Dakota | ~4K | 0.82× | |
| 09 | West Virginia | ~8K | 0.80× | |
| 10 | Maine | ~6K | 0.80× | |
| 11 | New Hampshire | ~6K | 0.78× | |
| 12 | Rhode Island | ~5K | 0.78× | |
| 13 | Idaho | ~8K | 0.75× | |
| 14 | Wisconsin | ~20K | 0.74× | |
| 15 | Hawaii | ~7K | 0.74× | |
| 16 | Washington, District of Columbia | ~5K | 0.74× | |
| 17 | South Carolina | ~20K | 0.72× | |
| 18 | Kansas | ~10K | 0.71× | |
| 19 | New Mexico | ~7K | 0.71× | |
| 20 | Tennessee | ~30K | 0.70× | |
| 21 | Mississippi | ~10K | 0.70× | |
| 22 | Nebraska | ~7K | 0.70× | |
| 23 | Arkansas | ~10K | 0.68× | |
| 24 | Utah | ~10K | 0.63× | |
| 25 | Iowa | ~10K | 0.62× | |
| 26 | Ohio | ~40K | 0.60× | |
| 27 | Kentucky | ~20K | 0.60× | |
| 28 | Oklahoma | ~10K | 0.60× | |
| 29 | Nevada | ~10K | 0.59× | |
| 30 | Louisiana | ~20K | 0.57× | |
| 31 | Oregon | ~10K | 0.57× | |
| 32 | Alabama | ~20K | 0.55× | |
| 33 | Missouri | ~20K | 0.51× | |
| 34 | Indiana | ~20K | 0.49× | |
| 35 | Colorado | ~20K | 0.49× | |
| 36 | Maryland | ~20K | 0.47× | |
| 37 | Arizona | ~20K | 0.45× | |
| 38 | Florida | ~60K | 0.44× | |
| 39 | Massachusetts | ~20K | 0.44× | |
| 40 | Washington | ~20K | 0.43× | |
| 41 | North Carolina | ~30K | 0.42× | |
| 42 | Michigan | ~20K | 0.42× | |
| 43 | Virginia | ~20K | 0.42× | |
| 44 | New Jersey | ~20K | 0.41× | |
| 45 | Georgia | ~30K | 0.40× | |
| 46 | California | ~90K | 0.39× | |
| 47 | Illinois | ~30K | 0.38× | |
| 48 | Pennsylvania | ~30K | 0.37× | |
| 49 | New York | ~40K | 0.35× | |
| 50 | Texas | ~60K | 0.32× |
The strongest cross-interests of the Holy Land audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orthodox Judaism | Politics & Society | 25.93× | ||
| 02 | Kosher foods | Food & Beverages | 19.09× | ||
| 03 | Oblivion (2013 film) | Movies & TV | 17.02× | ||
| 04 | Gangs of New York | Movies & TV | 15.94× | ||
| 05 | Drudge Report | Sports | 7.32× | ||
| 06 | MSN | News | 6.77× | ||
| 07 | New Testament | Politics & Society | 4.65× | ||
| 08 | Obsessed (2009 film) | Movies & TV | 4.54× | ||
| 09 | New York Post | News | 4.23× | ||
| 10 | Tradition | Politics & Society | 3.28× | ||
| 11 | Fox News Channel | Movies & TV | 2.99× | ||
| 12 | Catholic Church | Politics & Society | 2.83× | ||
| 13 | FedEx | Business & Career | 2.63× | ||
| 14 | Nostalgia | Home & Garden | 2.58× | ||
| 15 | Genetics | Kids & Family | 2.34× | ||
| 16 | Nonprofit organization | Politics & Society | 1.99× | ||
| 17 | Mortgage loans | Business & Career | 1.97× | ||
| 18 | Religion | Business & Career | 1.80× | ||
| 19 | CNN | Movies & TV | 1.75× | ||
| 20 | Internet & Social Media | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.38× | |
| Spirituality | BALANCE | 2.03× | |
| Tradition | CONSERVATISM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Extroversion | THRILL | 0.82× | |
| Design Affinity | PREMIUM | 0.82× |
Holy Land has an estimated audience of 2,074,312 people in United States, concentrated in Minnesota and California.
60.5% of Holy Land fans are female, 39.5% are male, with an average age of 50.2 years.
Holy Land fans show strongest brand affinity for MSN (6.77×), Orthodox Judaism (25.93×), and Drudge Report (7.32×) over the country average.
Holy Land fans in United States are most concentrated in Minnesota (reach ~1M), California (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Holy Land itself, the audience over-indexes on Orthodox Judaism (25.93×), Drudge Report (7.32×), Tradition (3.28×), and New York Post (4.23×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Holy Land. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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