Hoover Institution Audience in United States

Hoover Institution logo

Hoover Institution has an estimated audience of 462,129 people in United States. 40.6% are female, 59.4% are male, average age 43.4. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Urban Outfitters, 3D printing, Israel, Enfamil.

The average Hoover Institution fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Urban Outfitters, 3D printing, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hoover Institution audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Hoover Institution fans

Demographic split for Hoover Institution audience in United States
MetricValue
Female40.6%
Male59.4%
Average age43.4
Estimated audience size462,129

Audience persona

The typical Hoover Institution fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Hoover Institution in United States
RegionReachAffinity
California102,5992.02×
New York31,4991.22×
Texas27,5110.69×
Florida21,6630.69×
Virginia17,4741.55×
Maryland14,9761.88×
Massachusetts14,5671.6×
Illinois14,1670.92×
Pennsylvania13,6030.87×
Washington, District of Columbia11,1828.05×
North Carolina11,0200.79×
New Jersey10,9330.93×
Ohio10,4690.74×
Washington10,2461.11×
Georgia10,1430.71×
Michigan9,3200.77×
Arizona7,4800.79×
Colorado7,4141.02×
Tennessee6,5670.71×
Indiana6,2840.74×
Connecticut5,7481.24×
Oregon5,6351.06×
Minnesota5,4840.83×
Missouri5,3250.71×
Wisconsin4,8230.69×
South Carolina4,7670.69×
Alabama4,4470.69×
Utah3,2500.79×
Kentucky3,2160.56×
Louisiana2,9460.49×
Nevada2,8690.64×
Oklahoma2,8010.55×
Iowa2,5930.68×
Idaho2,2530.97×
Kansas2,1850.6×
Arkansas1,9090.5×
Mississippi1,8810.49×
New Hampshire1,8281×
Hawaii1,6630.84×
Rhode Island1,6181.1×
Maine1,5580.94×
Nebraska1,5510.67×
Montana1,4791.15×
New Mexico1,3650.59×
West Virginia1,1090.52×
Vermont9551.18×
Delaware8430.66×
Alaska6270.63×
Wyoming5380.79×
South Dakota5080.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoover Institution audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters3.54×Shopping
3D printing2.42×Technology & Electronics
Israel1.87×Travel & Leisure
Enfamil5.73×Kids & Family
Grinch3.23×Movies & TV
Jaws4.16×Movies & TV
Grammarly3.39×Business & Career
Jesse Plemons2.43×Movies & TV
Houston County, Georgia18.97×Travel & Leisure
Jeep Wagoneer3.68×Cars & Mobility
Pro-Ject2.51×Music & Radio
Nebraska Cornhuskers football2.19×Sports
Home staging3.16×Home & Garden
Final Fantasy VII (Famicom)7.9×Games
Business English3.18×Business & Career
Historic site2.32×Arts & Culture
JDSU1.6×Business & Career
Vocal harmony2.35×Music & Radio
Urban horticulture1.87×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoover Institution audience
TraitClusterScore
PatriotismCONSERVATISM3.87
SustainabilityBALANCE2.48
IndividualismJOY2.27
SpiritualityBALANCE1.6
Need for SecurityCONSERVATISM1.46
Community OrientationOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Hoover Institution
CountryShare
United States93.0%
United Kingdom2.1%
Germany1.3%

See Hoover Institution audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Hoover Institution have in United States?

Hoover Institution has an estimated audience of 462,129 people in United States, concentrated in California and New York.

What is the gender split and age of Hoover Institution fans?

40.6% of Hoover Institution fans are female, 59.4% are male, with an average age of 43.4 years.

Which brands do Hoover Institution fans like most?

Hoover Institution fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (3.54×), and 3D printing (2.42×) over the country average.

Where do Hoover Institution fans live in United States?

Hoover Institution fans in United States are most concentrated in California (reach 102,599), New York (reach 31,499), and Texas (reach 27,511). These three regions account for the largest share of the active audience.

What other brands do Hoover Institution fans also like?

Beyond Hoover Institution itself, the audience over-indexes on Urban Outfitters (3.54×), 3D printing (2.42×), Israel (1.87×), and Enfamil (5.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoover Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.