Hoover Institution Audience in United States

Hoover Institution logo

Hoover Institution has an estimated audience of 462,129 people in United States. 40.6% are female, 59.4% are male, average age 43.4. Top regions: California, New York, Texas. Top brand affinities: Finnair, Drudge Report, New York Post, Stanford University, Autism Awareness.

The average Hoover Institution fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Drudge Report, New York Post, with strongest over-indexing on Finnair (675× the country average). Demographically, the Hoover Institution audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Hoover Institution fans

Demographic split for Hoover Institution audience in United States
MetricValue
Female40.6%
Male59.4%
Average age43.4
Estimated audience size462,129

Audience persona

The typical Hoover Institution fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Hoover Institution in United States
RegionReachAffinity
California102,5992.02×
New York31,4991.22×
Texas27,5110.69×
Florida21,6630.69×
Virginia17,4741.55×
Maryland14,9761.88×
Massachusetts14,5671.6×
Illinois14,1670.92×
Pennsylvania13,6030.87×
Washington, District of Columbia11,1828.05×
North Carolina11,0200.79×
New Jersey10,9330.93×
Ohio10,4690.74×
Washington10,2461.11×
Georgia10,1430.71×
Michigan9,3200.77×
Arizona7,4800.79×
Colorado7,4141.02×
Tennessee6,5670.71×
Indiana6,2840.74×
Connecticut5,7481.24×
Oregon5,6351.06×
Minnesota5,4840.83×
Missouri5,3250.71×
Wisconsin4,8230.69×
South Carolina4,7670.69×
Alabama4,4470.69×
Utah3,2500.79×
Kentucky3,2160.56×
Louisiana2,9460.49×
Nevada2,8690.64×
Oklahoma2,8010.55×
Iowa2,5930.68×
Idaho2,2530.97×
Kansas2,1850.6×
Arkansas1,9090.5×
Mississippi1,8810.49×
New Hampshire1,8281×
Hawaii1,6630.84×
Rhode Island1,6181.1×
Maine1,5580.94×
Nebraska1,5510.67×
Montana1,4791.15×
New Mexico1,3650.59×
West Virginia1,1090.52×
Vermont9551.18×
Delaware8430.66×
Alaska6270.63×
Wyoming5380.79×
South Dakota5080.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoover Institution audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Drudge Report18.97×Sports
New York Post9.3×News
Stanford University21.14×Business & Career
Autism Awareness10.86×Health
Politico10.27×Politics & Society
Diabetes mellitus awareness7.24×Health
Sustainable energy6.86×Home & Garden
Singer-songwriter3.43×Music & Radio
Microblogging7.42×Technology & Electronics
Fox News Channel2.38×Movies & TV
Renewable energy4.62×Business & Career
DuckDuckGo6.56×Internet & Social Media
Income tax7.71×Business & Career
Capital One2.42×Business & Career
CNN1.93×Movies & TV
LinkedIn2.06×Internet & Social Media
Chase (bank)2.65×Business & Career
MSN2.16×News
Clint Eastwood4.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoover Institution audience
TraitClusterScore
PatriotismCONSERVATISM3.87
SustainabilityBALANCE2.48
IndividualismJOY2.27
SpiritualityBALANCE1.6
Need for SecurityCONSERVATISM1.46
Community OrientationOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Hoover Institution
CountryShare
United States93.0%
United Kingdom2.1%
Germany1.3%

See Hoover Institution audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Hoover Institution have in United States?

Hoover Institution has an estimated audience of 462,129 people in United States, concentrated in California and New York.

What is the gender split and age of Hoover Institution fans?

40.6% of Hoover Institution fans are female, 59.4% are male, with an average age of 43.4 years.

Which brands do Hoover Institution fans like most?

Hoover Institution fans show strongest brand affinity for Finnair (675×), Drudge Report (18.97×), and New York Post (9.3×) over the country average.

Where do Hoover Institution fans live in United States?

Hoover Institution fans in United States are most concentrated in California (reach 102,599), New York (reach 31,499), and Texas (reach 27,511). These three regions account for the largest share of the active audience.

What other brands do Hoover Institution fans also like?

Beyond Hoover Institution itself, the audience over-indexes on Drudge Report (18.97×), New York Post (9.3×), Stanford University (21.14×), and Autism Awareness (10.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoover Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.