Rascasse Audience Intelligence

Hoover Institution Audience in United States

A data profile of the people who buy, follow and care about Hoover Institution in United States — modelled from more than twelve digital signal sources. Hoover Institution has an estimated audience of 464,134 people in United States.

#97among Charity in United States#453among NGO / Political Party in United States#2128in Politics & Society

The average Hoover Institution fan in United States is 43.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Drudge Report, New York Post, Sustainable energy, with strongest over-indexing on Drudge Report (18.92× the country average).

Demographically, the Hoover Institution audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoover Institution fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoover Institution profile in United States.

Audience size
464K
in United States
Gender
40.6%♀
59.4% male
Age
43.4
average years
Country rank
#38267
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hoover Institution fans

40.6% are female, 59.4% are male, average age 43.4.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Hoover Institution audience in United States
MetricValue
Female40.6%
Male59.4%
Average age43.4
Estimated audience size464,134
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Hoover Institution audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3914%
40-4912%
50+42%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Hoover Institution audience comes from United States.

Worldwide audience distribution share by country for Hoover Institution
CountryShare
United States93.0%
United Kingdom2.1%
Germany1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoover Institution audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoover Institution fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K8.85×
02California~90K1.82×
03Maryland~10K1.58×
04Massachusetts~10K1.52×
05Virginia~20K1.46×
06Connecticut~5K1.18×
07New York~30K1.12×
08Vermont<1K1.11×
09Rhode Island~2K1.06×
10Montana~1K1.05×
11Washington~10K1.04×
12New Hampshire~2K1.03×
13Oregon~5K1.01×
14Idaho~2K0.98×
15Maine~2K0.98×
16Colorado~7K0.96×
17Hawaii~2K0.93×
18Alaska<1K0.93×
19North Dakota<1K0.89×
20Illinois~10K0.88×
21South Dakota<1K0.88×
22New Jersey~10K0.87×
23Delaware~1K0.87×
24Pennsylvania~10K0.86×
25Minnesota~6K0.84×
26Nebraska~2K0.84×
27West Virginia~2K0.83×
28New Mexico~2K0.82×
29Michigan~10K0.81×
30Utah~3K0.81×
31Wisconsin~6K0.80×
32Arizona~7K0.79×
33North Carolina~10K0.78×
34Indiana~7K0.78×
35Iowa~3K0.78×
36Kansas~3K0.78×
37Missouri~6K0.77×
38Alabama~5K0.77×
39Mississippi~3K0.77×
40Tennessee~7K0.75×
41Arkansas~3K0.75×
42South Carolina~5K0.74×
43Nevada~3K0.73×
44Oklahoma~4K0.72×
45Ohio~10K0.71×
46Louisiana~4K0.71×
47Kentucky~4K0.70×
48Georgia~10K0.69×
49Florida~20K0.68×
50Texas~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Hoover Institution, United States
0.66×1.00×8.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoover Institution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoover Institution audience
#·InterestCategoryAffinity×
01Drudge ReportSports18.92×
02Stanford UniversityBusiness & Career17.37×
03Karl MarxLiterature14.23×
04PoliticoPolitics & Society11.81×
05New York PostNews10.70×
06Freedom of speechPolitics & Society10.57×
07IndividualismPolitics & Society9.47×
08Sustainable energyHome & Garden8.66×
09Renewable energyBusiness & Career5.91×
10DuckDuckGoInternet & Social Media4.83×
11InnovationBusiness & Career2.90×
12Charitable organizationPolitics & Society2.85×
13Nonprofit organizationPolitics & Society2.82×
14ActivismPolitics & Society2.61×
15TraditionPolitics & Society2.45×
16Fox News ChannelMovies & TV2.34×
17CNNMovies & TV2.08×
18American AirlinesTravel & Leisure2.03×
19PodcastMusic & Radio1.89×
20Donald TrumpPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoover Institution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoover Institution audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.54×
IndividualismJOY4.05×
SustainabilityBALANCE3.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoover Institution audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.83×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hoover Institution have in United States?

Hoover Institution has an estimated audience of 464,134 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hoover Institution fans?

40.6% of Hoover Institution fans are female, 59.4% are male, with an average age of 43.4 years.

03

Which brands do Hoover Institution fans like most?

Hoover Institution fans show strongest brand affinity for Drudge Report (18.92×), New York Post (10.7×), and Sustainable energy (8.66×) over the country average.

04

Where do Hoover Institution fans live in United States?

Hoover Institution fans in United States are most concentrated in California (reach ~90K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hoover Institution fans also like?

Beyond Hoover Institution itself, the audience over-indexes on New York Post (10.7×), Sustainable energy (8.66×), Politico (11.81×), and Stanford University (17.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hoover Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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