Rascasse Audience Intelligence

Huckleberry Audience in United States

A data profile of the people who buy, follow and care about Huckleberry in United States — modelled from more than twelve digital signal sources. Huckleberry has an estimated audience of 406,567 people in United States.

#18among Plant in United States#12239among Topic in United States#1574in Home & Garden

The average Huckleberry fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pinterest, Renewable energy, FedEx, with strongest over-indexing on Pinterest (2.47× the country average).

Demographically, the Huckleberry audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Huckleberry fan in United States is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pinterest.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Huckleberry profile in United States.

Audience size
407K
in United States
Gender
64.5%♀
35.5% male
Age
41.2
average years
Country rank
#41245
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Huckleberry fans

64.5% are female, 35.5% are male, average age 41.2.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Huckleberry audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.2
Estimated audience size406,567
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Huckleberry audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3921%
40-4925%
50+21%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Huckleberry audience comes from United States.

Worldwide audience distribution share by country for Huckleberry
CountryShare
United States27.1%
Germany20.6%
Thailand14.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Huckleberry audience in United States is strongest.

Fig. 05

Top regions by affinity

Huckleberry fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K5.71×
02Wyoming~2K3.27×
03Idaho~5K2.51×
04Washington~20K2.04×
05Oregon~8K1.69×
06Washington, District of Columbia~2K1.59×
07Colorado~10K1.48×
08California~60K1.39×
09Alaska~1K1.30×
10Utah~4K1.13×
11South Dakota<1K1.03×
12Vermont<1K1.00×
13North Dakota<1K0.99×
14Maine~1K0.96×
15Wisconsin~6K0.95×
16Massachusetts~7K0.88×
17New Hampshire~1K0.84×
18Illinois~10K0.81×
19Minnesota~5K0.80×
20Virginia~8K0.78×
21Connecticut~3K0.78×
22Arkansas~3K0.78×
23Tennessee~6K0.76×
24New York~20K0.73×
25North Carolina~9K0.73×
26Nevada~3K0.72×
27Missouri~5K0.71×
28Rhode Island<1K0.70×
29New Jersey~7K0.67×
30Maryland~5K0.67×
31Nebraska~1K0.67×
32Texas~20K0.66×
33Pennsylvania~9K0.66×
34South Carolina~4K0.66×
35Ohio~8K0.65×
36Michigan~7K0.65×
37Kentucky~3K0.64×
38Oklahoma~3K0.64×
39Iowa~2K0.64×
40Kansas~2K0.64×
41Alabama~3K0.62×
42West Virginia~1K0.62×
43Georgia~8K0.61×
44Arizona~5K0.59×
45Indiana~4K0.59×
46New Mexico~1K0.59×
47Louisiana~3K0.58×
48Mississippi~2K0.57×
49Hawaii<1K0.57×
50Florida~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Huckleberry, United States
0.43×1.00×5.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Huckleberry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Huckleberry audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden4.63×
02Renewable energyBusiness & Career4.49×
03Sustainable energyHome & Garden4.45×
04QVCMovies & TV4.26×
05Non-alcoholic beverageFood & Beverages4.07×
06FedExBusiness & Career3.49×
07Discount storesShopping2.93×
08Microwave ovenHome & Garden2.90×
09Mortgage loansBusiness & Career2.66×
10Solar energyHome & Garden2.66×
11PinterestInternet & Social Media2.47×
12Shopping mallsShopping2.42×
13SubwayFood & Beverages2.19×
14Pizza HutFood & Beverages2.10×
15Organic foodFood & Beverages2.04×
16AirbnbTravel & Leisure2.02×
17McDonald'sFood & Beverages1.90×
18BarbecueFood & Beverages1.78×
19StarbucksFood & Beverages1.78×
20FurnitureHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Huckleberry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Huckleberry audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.06×
Family OrientationCONSERVATISM1.72×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Huckleberry audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Huckleberry have in United States?

Huckleberry has an estimated audience of 406,567 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Huckleberry fans?

64.5% of Huckleberry fans are female, 35.5% are male, with an average age of 41.2 years.

03

Which brands do Huckleberry fans like most?

Huckleberry fans show strongest brand affinity for Pinterest (2.47×), Renewable energy (4.49×), and FedEx (3.49×) over the country average.

04

Where do Huckleberry fans live in United States?

Huckleberry fans in United States are most concentrated in California (reach ~60K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Huckleberry fans also like?

Beyond Huckleberry itself, the audience over-indexes on Renewable energy (4.49×), FedEx (3.49×), Sustainable energy (4.45×), and Mortgage loans (2.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Huckleberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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