Huckleberry Audience in United States
Huckleberry has an estimated audience of 406,567 people in United States. 64.5% are female, 35.5% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Fairy godmother, Historic site, headspace.
The average Huckleberry fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Fairy godmother, with strongest over-indexing on Goop (3.85× the country average). Demographically, the Huckleberry audience skews more female with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Plant
Demographics of Huckleberry fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 41.2 |
| Estimated audience size | 406,567 |
Audience persona
The typical Huckleberry fan in United States is more female, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,145 | 1.52× |
| Texas | 24,190 | 0.69× |
| New York | 18,503 | 0.81× |
| Washington | 17,642 | 2.16× |
| Florida | 12,600 | 0.46× |
| Illinois | 10,555 | 0.78× |
| Colorado | 10,024 | 1.56× |
| Pennsylvania | 9,652 | 0.71× |
| North Carolina | 9,562 | 0.78× |
| Ohio | 8,414 | 0.67× |
| Oregon | 8,266 | 1.77× |
| Georgia | 8,241 | 0.66× |
| Virginia | 7,943 | 0.8× |
| Massachusetts | 7,507 | 0.94× |
| Michigan | 7,319 | 0.69× |
| New Jersey | 7,260 | 0.7× |
| Tennessee | 6,626 | 0.81× |
| Montana | 6,158 | 5.46× |
| Arizona | 5,243 | 0.63× |
| Missouri | 5,028 | 0.77× |
| Wisconsin | 5,019 | 0.82× |
| Minnesota | 4,996 | 0.86× |
| Idaho | 4,868 | 2.39× |
| Maryland | 4,632 | 0.66× |
| Indiana | 4,568 | 0.62× |
| Utah | 4,344 | 1.19× |
| South Carolina | 4,224 | 0.69× |
| Alabama | 3,680 | 0.65× |
| Kentucky | 3,350 | 0.66× |
| Connecticut | 3,229 | 0.79× |
| Oklahoma | 3,129 | 0.69× |
| Nevada | 3,084 | 0.78× |
| Louisiana | 3,050 | 0.58× |
| Arkansas | 2,614 | 0.78× |
| Iowa | 2,158 | 0.64× |
| Kansas | 2,092 | 0.65× |
| Mississippi | 1,963 | 0.59× |
| Wyoming | 1,850 | 3.07× |
| New Hampshire | 1,319 | 0.82× |
| Maine | 1,315 | 0.9× |
| Washington, District of Columbia | 1,300 | 1.06× |
| Nebraska | 1,281 | 0.63× |
| New Mexico | 1,185 | 0.58× |
| West Virginia | 1,101 | 0.58× |
| Alaska | 1,078 | 1.24× |
| Hawaii | 948 | 0.54× |
| South Dakota | 901 | 0.96× |
| Rhode Island | 889 | 0.69× |
| North Dakota | 832 | 1× |
| Vermont | 699 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 3.85× | Internet & Social Media |
| Governor of Michigan | 5.19× | Politics & Society |
| Fairy godmother | 5× | Literature |
| Historic site | 2.56× | Arts & Culture |
| headspace | 5.51× | Health |
| Wok | 3.66× | Food & Beverages |
| Hibachi | 4.25× | Food & Beverages |
| Google Home | 3.49× | Technology & Electronics |
| Cherish (group) | 5.56× | Music & Radio |
| Jeep Wagoneer | 2.7× | Cars & Mobility |
| Grace Slick | 3.9× | Music & Radio |
| Grinch | 1.76× | Movies & TV |
| Elsword | 6.97× | Games |
| Home staging | 2.21× | Home & Garden |
| Vocal harmony | 1.89× | Music & Radio |
| Hipster | 3.92× | Politics & Society |
| Kikar HaShabbat | 6.17× | News |
| Mathcore | 2.95× | Music & Radio |
| HydraFacial | 2.99× | Beauty & Wellness |
| TV Fanatic | 3.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.44 |
| Extroversion | THRILL | 1.36 |
| Community Orientation | OPEN | 1.31 |
| Urban Lifestyle | OPEN | 1.3 |
| Individualism | JOY | 1.25 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Germany | 20.3% |
| Thailand | 15.0% |
See Huckleberry audiences in other countries
More Plant audiences in United States
- Clover (4,599,085)
- Heirloom (3,945,422)
- Jasmine (2,983,082)
- Hyacinth (plant) (2,013,146)
- Loquat (1,400,148)
Frequently asked questions
How many fans does Huckleberry have in United States?
Huckleberry has an estimated audience of 406,567 people in United States, concentrated in California and Texas.
What is the gender split and age of Huckleberry fans?
64.5% of Huckleberry fans are female, 35.5% are male, with an average age of 41.2 years.
Which brands do Huckleberry fans like most?
Huckleberry fans show strongest brand affinity for Goop (3.85×), Governor of Michigan (5.19×), and Fairy godmother (5×) over the country average.
Where do Huckleberry fans live in United States?
Huckleberry fans in United States are most concentrated in California (reach 68,145), Texas (reach 24,190), and New York (reach 18,503). These three regions account for the largest share of the active audience.
What other brands do Huckleberry fans also like?
Beyond Huckleberry itself, the audience over-indexes on Governor of Michigan (5.19×), Fairy godmother (5×), Historic site (2.56×), and headspace (5.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Huckleberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.