Rascasse Audience Intelligence

I Ching Audience in United States

A data profile of the people who buy, follow and care about I Ching in United States — modelled from more than twelve digital signal sources. I Ching has an estimated audience of 398,082 people in United States.

#86among Novel in United States#486among Book / Manga / Comic in United States#1045in Literature

The average I Ching fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Vietnam Airlines, Self-awareness, Traditional Chinese medicine, with strongest over-indexing on Vietnam Airlines (60.19× the country average).

Demographically, the I Ching audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical I Ching fan in United States is more female, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Vietnam Airlines.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the I Ching profile in United States.

Audience size
398K
in United States
Gender
73.8%♀
26.2% male
Age
33.0
average years
Country rank
#41736
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of I Ching fans

73.8% are female, 26.2% are male, average age 33.0.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for I Ching audience in United States
MetricValue
Female73.8%
Male26.2%
Average age33.0
Estimated audience size398,082
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the I Ching audience in United States
Age bracketShare%
16-1942%
20-2917%
30-3913%
40-4914%
50+14%
Fig. 04

Worldwide distribution

28.1%

of the worldwide I Ching audience comes from United States.

Worldwide audience distribution share by country for I Ching
CountryShare
United States28.1%
Brazil16.6%
Italy10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the I Ching audience in United States is strongest.

Fig. 05

Top regions by affinity

I Ching fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K3.08×
02Maine~4K2.86×
03New York~40K1.73×
04Vermont~1K1.72×
05Idaho~3K1.66×
06New Mexico~3K1.59×
07Massachusetts~10K1.57×
08Colorado~10K1.57×
09Hawaii~3K1.55×
10Washington~10K1.43×
11California~60K1.34×
12Minnesota~7K1.21×
13Utah~4K1.16×
14Rhode Island~1K1.16×
15Missouri~7K1.15×
16Washington, District of Columbia~1K1.15×
17Kansas~3K1.14×
18New Hampshire~2K1.11×
19Connecticut~4K1.06×
20Montana~1K0.96×
21Alaska<1K0.96×
22New Jersey~9K0.89×
23Maryland~6K0.87×
24Georgia~10K0.86×
25Pennsylvania~10K0.84×
26Illinois~10K0.84×
27Arizona~7K0.84×
28Wisconsin~5K0.84×
29North Carolina~10K0.83×
30Virginia~8K0.83×
31Michigan~8K0.82×
32Nevada~3K0.77×
33Tennessee~6K0.75×
34North Dakota<1K0.75×
35South Dakota<1K0.74×
36Oklahoma~3K0.73×
37Florida~20K0.72×
38Delaware<1K0.70×
39Kentucky~3K0.69×
40Iowa~2K0.68×
41West Virginia~1K0.68×
42Texas~20K0.67×
43Arkansas~2K0.67×
44Nebraska~1K0.67×
45Ohio~8K0.66×
46Indiana~5K0.65×
47Louisiana~3K0.64×
48Alabama~3K0.60×
49Mississippi~2K0.58×
50South Carolina~3K0.56×
Fig. 06

Affinity by region

Affinity by region — I Ching, United States
0.56×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the I Ching audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for I Ching audience
#·InterestCategoryAffinity×
01Vietnam AirlinesTravel & Leisure60.19×
02Daily HoroscopeInternet & Social Media31.56×
03Traditional Chinese medicineBusiness & Career15.10×
04CambodiaTravel & Leisure12.57×
05Turkish AirlinesTravel & Leisure10.12×
06Self-awarenessHealth5.71×
07Non-alcoholic beverageFood & Beverages5.03×
08TraditionPolitics & Society2.88×
09Nonprofit organizationPolitics & Society2.29×
10ReligionBusiness & Career2.16×
11RedditInternet & Social Media2.14×
12CNNMovies & TV2.09×
13Donald TrumpPolitics & Society1.92×
14EnergyHome & Garden1.88×
15EBayShopping1.85×
16Health careBusiness & Career1.84×
17MedicineBusiness & Career1.78×
18XInternet & Social Media1.73×
19Alcoholic beveragesFood & Beverages1.59×
20CookingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the I Ching audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by I Ching audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.72×
TraditionCONSERVATISM2.49×
IndividualismJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by I Ching audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.35×
Quality AwarenessPREMIUM0.60×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does I Ching have in United States?

I Ching has an estimated audience of 398,082 people in United States, concentrated in California and New York.

02

What is the gender split and age of I Ching fans?

73.8% of I Ching fans are female, 26.2% are male, with an average age of 33.0 years.

03

Which brands do I Ching fans like most?

I Ching fans show strongest brand affinity for Vietnam Airlines (60.19×), Self-awareness (5.71×), and Traditional Chinese medicine (15.1×) over the country average.

04

Where do I Ching fans live in United States?

I Ching fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do I Ching fans also like?

Beyond I Ching itself, the audience over-indexes on Self-awareness (5.71×), Traditional Chinese medicine (15.1×), Cambodia (12.57×), and Daily Horoscope (31.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in United States

See I Ching audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for I Ching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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