I Ching Audience in United States

I Ching logo

I Ching has an estimated audience of 386,518 people in United States. 73.8% are female, 26.2% are male, average age 33.0. Top regions: California, New York, Texas. Top brand affinities: Minnesota, Exelon, Enfamil, Cachorros, Graham Coxon.

The average I Ching fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Minnesota, Exelon, Enfamil, with strongest over-indexing on Minnesota (6.96× the country average). Demographically, the I Ching audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of I Ching fans

Demographic split for I Ching audience in United States
MetricValue
Female73.8%
Male26.2%
Average age33.0
Estimated audience size386,518

Audience persona

The typical I Ching fan in United States is more female, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for I Ching in United States
RegionReachAffinity
California66,0281.55×
New York45,3052.1×
Texas23,2400.7×
Florida20,5470.79×
Oregon17,6063.97×
Massachusetts13,1221.72×
Washington12,3431.59×
Georgia11,8130.99×
Colorado9,9861.64×
Pennsylvania9,2780.71×
New Jersey9,1880.93×
Illinois9,1230.71×
Missouri8,5581.37×
North Carolina8,2530.71×
Michigan8,0020.79×
Virginia7,4350.79×
Ohio7,0210.59×
Arizona6,7290.85×
Minnesota5,8661.06×
Tennessee5,5460.72×
Maryland5,3050.8×
Wisconsin4,5330.78×
Kansas4,0301.32×
Indiana3,9230.56×
Utah3,9001.13×
New Mexico3,6981.91×
Connecticut3,6430.94×
Alabama3,0440.56×
Louisiana3,0180.61×
Kentucky2,9900.62×
Nevada2,9640.79×
Oklahoma2,9490.69×
Hawaii2,9121.75×
Idaho2,5781.33×
South Carolina2,4160.42×
Maine2,0511.48×
Arkansas1,8160.57×
Rhode Island1,5961.3×
Iowa1,5080.47×
Washington, District of Columbia1,4421.24×
Vermont1,3872.04×
Mississippi1,2600.4×
New Hampshire1,1720.77×
Montana9790.91×
Nebraska8740.45×
West Virginia7640.42×
Alaska6140.74×
Delaware4160.39×
Wyoming3610.63×
South Dakota3550.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for I Ching audience
BrandAffinityCategory
Minnesota6.96×Travel & Leisure
Exelon15.55×Home & Garden
Enfamil2.68×Kids & Family
Cachorros4.59×Pets & Animals
Graham Coxon10.93×Music & Radio
Brunello Cucinelli1.93×Fashion & Accessoires
Environmental graphic design7.77×Business & Career
Eyelashes Regrow3.83×Beauty & Wellness
Lebanese cuisine1.83×Food & Beverages
Chanticleer (ensemble)3.26×Music & Radio
Final Fantasy VII (Famicom)3.17×Games
Zach Ertz1.75×Sports
Gumbal1.65×Cars & Mobility
Emilio Estefan2.61×Music & Radio
Car Seat Headrest3.03×Music & Radio
Creative Machine Embroidery3.16×Home & Garden
Ayrton Senna1.59×Sports
Bounce (film)2×Movies & TV
Ivana (singer)3.71×
Rich Eisen1.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by I Ching audience
TraitClusterScore
MindfulnessBALANCE3.34
TraditionCONSERVATISM1.91
SpiritualityBALANCE1.67
IndividualismJOY1.62
SustainabilityBALANCE1.5
Community OrientationOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for I Ching
CountryShare
United States29.6%
Brazil17.8%
United Kingdom9.6%

See I Ching audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does I Ching have in United States?

I Ching has an estimated audience of 386,518 people in United States, concentrated in California and New York.

What is the gender split and age of I Ching fans?

73.8% of I Ching fans are female, 26.2% are male, with an average age of 33.0 years.

Which brands do I Ching fans like most?

I Ching fans show strongest brand affinity for Minnesota (6.96×), Exelon (15.55×), and Enfamil (2.68×) over the country average.

Where do I Ching fans live in United States?

I Ching fans in United States are most concentrated in California (reach 66,028), New York (reach 45,305), and Texas (reach 23,240). These three regions account for the largest share of the active audience.

What other brands do I Ching fans also like?

Beyond I Ching itself, the audience over-indexes on Exelon (15.55×), Enfamil (2.68×), Cachorros (4.59×), and Graham Coxon (10.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for I Ching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.