A data profile of the people who buy, follow and care about Icelandic language in United States — modelled from more than twelve digital signal sources. Icelandic language has an estimated audience of 375,505 people in United States.
The average Icelandic language fan in United States is 38.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (6.18× the country average).
Demographically, the Icelandic language audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Icelandic language fan in United States is balanced, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Icelandic language profile in United States.
50.2% are female, 49.8% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.2 |
| Estimated audience size | 375,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide Icelandic language audience comes from United States.
| Country | Share |
|---|---|
| United States | 28.9% |
| Taiwan | 9.6% |
| United Kingdom | 8.1% |
Where the Icelandic language audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~9K | 1.20× | |
| 02 | Minnesota | ~6K | 1.18× | |
| 03 | Colorado | ~7K | 1.17× | |
| 04 | Utah | ~4K | 1.13× | |
| 05 | Maine | ~2K | 1.13× | |
| 06 | Massachusetts | ~8K | 1.11× | |
| 07 | Oregon | ~5K | 1.08× | |
| 08 | Wisconsin | ~6K | 1.07× | |
| 09 | New Hampshire | ~2K | 1.07× | |
| 10 | Vermont | <1K | 1.07× | |
| 11 | Virginia | ~10K | 1.06× | |
| 12 | Idaho | ~2K | 1.05× | |
| 13 | Montana | ~1K | 1.04× | |
| 14 | Alaska | <1K | 1.04× | |
| 15 | Pennsylvania | ~10K | 1.02× | |
| 16 | Maryland | ~7K | 1.01× | |
| 17 | Nebraska | ~2K | 1.01× | |
| 18 | North Dakota | <1K | 1.01× | |
| 19 | Illinois | ~10K | 1.00× | |
| 20 | North Carolina | ~10K | 1.00× | |
| 21 | Tennessee | ~8K | 1.00× | |
| 22 | Connecticut | ~4K | 1.00× | |
| 23 | South Dakota | <1K | 1.00× | |
| 24 | Michigan | ~10K | 0.99× | |
| 25 | Indiana | ~7K | 0.99× | |
| 26 | Iowa | ~3K | 0.99× | |
| 27 | West Virginia | ~2K | 0.99× | |
| 28 | Washington, District of Columbia | ~1K | 0.99× | |
| 29 | Oklahoma | ~4K | 0.98× | |
| 30 | Rhode Island | ~1K | 0.98× | |
| 31 | Delaware | ~1K | 0.97× | |
| 32 | Missouri | ~6K | 0.96× | |
| 33 | Kentucky | ~5K | 0.96× | |
| 34 | Arkansas | ~3K | 0.96× | |
| 35 | Kansas | ~3K | 0.96× | |
| 36 | Alabama | ~5K | 0.95× | |
| 37 | Hawaii | ~2K | 0.95× | |
| 38 | Texas | ~30K | 0.94× | |
| 39 | South Carolina | ~5K | 0.94× | |
| 40 | Nevada | ~3K | 0.94× | |
| 41 | New Mexico | ~2K | 0.94× | |
| 42 | Mississippi | ~3K | 0.92× | |
| 43 | Georgia | ~10K | 0.91× | |
| 44 | Ohio | ~10K | 0.91× | |
| 45 | New York | ~20K | 0.90× | |
| 46 | Arizona | ~7K | 0.89× | |
| 47 | New Jersey | ~8K | 0.88× | |
| 48 | Louisiana | ~4K | 0.88× | |
| 49 | California | ~30K | 0.84× | |
| 50 | Florida | ~20K | 0.84× |
The strongest cross-interests of the Icelandic language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 6.18× | ||
| 02 | Renewable energy | Business & Career | 4.65× | ||
| 03 | Weather forecasting | Home & Garden | 3.44× | ||
| 04 | FedEx | Business & Career | 3.22× | ||
| 05 | QVC | Movies & TV | 2.78× | ||
| 06 | First class travel | Travel & Leisure | 2.69× | ||
| 07 | Microwave oven | Home & Garden | 2.68× | ||
| 08 | Public transport | Cars & Mobility | 2.66× | ||
| 09 | Denver Nuggets | Sports | 2.41× | ||
| 10 | Solar energy | Home & Garden | 2.27× | ||
| 11 | Subway | Food & Beverages | 2.22× | ||
| 12 | Discount stores | Shopping | 2.11× | ||
| 13 | Mortgage loans | Business & Career | 2.04× | ||
| 14 | Internet & Social Media | 1.99× | |||
| 15 | McDonald's | Food & Beverages | 1.83× | ||
| 16 | Internet & Social Media | 1.81× | |||
| 17 | Organic food | Food & Beverages | 1.80× | ||
| 18 | Airbnb | Travel & Leisure | 1.78× | ||
| 19 | Shopping malls | Shopping | 1.78× | ||
| 20 | Pizza Hut | Food & Beverages | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.60× | |
| Convenience Orientation | PREMIUM | 2.41× | |
| Sustainability | BALANCE | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.57× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Mindfulness | BALANCE | 0.76× |
Icelandic language has an estimated audience of 375,505 people in United States, concentrated in California and Texas.
50.2% of Icelandic language fans are female, 49.8% are male, with an average age of 38.2 years.
Icelandic language fans show strongest brand affinity for Sustainable energy (6.18×), Renewable energy (4.65×), and FedEx (3.22×) over the country average.
Icelandic language fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Icelandic language itself, the audience over-indexes on Renewable energy (4.65×), FedEx (3.22×), Pinterest (1.81×), and Subway (2.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Icelandic language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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