Rascasse Audience Intelligence

iHerb.com Target Market in United States

A data profile of the people who buy, follow and care about iHerb.com in United States — modelled from more than twelve digital signal sources. iHerb.com has an estimated audience of 266,327 people in United States.

#5326among Brand in United States#1226in Health

The average iHerb.com fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Vitamin D, English Tutor, Weight loss (Fitness And wellness), with strongest over-indexing on Vitamin D (14.85× the country average).

Demographically, the iHerb.com audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical iHerb.com fan in United States is more female, around 46.5 years old, with strong Mindfulness tendencies and a notable affinity for Vitamin D.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the iHerb.com profile in United States.

Audience size
266K
in United States
Gender
61.3%♀
38.7% male
Age
46.5
average years
Country rank
#51299
Brand in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of iHerb.com

61.3% are female, 38.7% are male, average age 46.5.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for iHerb.com audience in United States
MetricValue
Female61.3%
Male38.7%
Average age46.5
Estimated audience size266,327
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the iHerb.com audience in United States
Age bracketShare%
16-199%
20-2911%
30-3915%
40-4926%
50+39%
Fig. 04

Worldwide distribution

36.3%

of the worldwide iHerb.com audience comes from United States.

Worldwide audience distribution share by country for iHerb.com
CountryShare
United States36.3%
Australia9.2%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the iHerb.com audience in United States is strongest.

Fig. 05

Top regions by affinity

iHerb.com customers by region in United States
#RegionReachAffinity×
01California~50K1.84×
02Pennsylvania~10K1.41×
03New York~20K1.29×
04Vermont<1K1.18×
05Nevada~3K1.17×
06Florida~20K1.16×
07New Jersey~8K1.14×
08Washington~6K1.11×
09Oregon~3K1.10×
10Arizona~6K1.09×
11Connecticut~3K1.09×
12Maine~1K1.09×
13Illinois~9K1.08×
14Alaska<1K1.08×
15New Mexico~1K1.07×
16Montana<1K1.07×
17Hawaii~1K1.04×
18North Dakota<1K1.04×
19North Carolina~8K1.02×
20South Dakota<1K1.02×
21New Hampshire~1K1.01×
22Delaware<1K0.99×
23Idaho~1K0.98×
24Arkansas~2K0.97×
25West Virginia~1K0.97×
26Georgia~8K0.96×
27Michigan~6K0.95×
28Massachusetts~5K0.95×
29Nebraska~1K0.94×
30Rhode Island<1K0.94×
31Washington, District of Columbia<1K0.93×
32Colorado~4K0.92×
33Virginia~6K0.91×
34Tennessee~5K0.91×
35Maryland~4K0.91×
36Wisconsin~4K0.91×
37Minnesota~3K0.91×
38Mississippi~2K0.90×
39Ohio~7K0.89×
40Iowa~2K0.89×
41Kansas~2K0.89×
42South Carolina~3K0.88×
43Alabama~3K0.88×
44Kentucky~3K0.88×
45Texas~20K0.86×
46Missouri~4K0.86×
47Louisiana~3K0.86×
48Indiana~4K0.85×
49Utah~2K0.85×
50Oklahoma~2K0.84×
Fig. 06

Affinity by region

Affinity by region — iHerb.com, United States
0.84×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the iHerb.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for iHerb.com audience
#·InterestCategoryAffinity×
01GrendizerMovies & TV77.29×
02Mod The SimsInternet & Social Media65.38×
03English TutorBusiness & Career55.47×
04Beta-CaroteneHealth40.70×
05Plant-Based DietitianFood & Beverages19.35×
06Vitamin DHealth14.85×
07GNC (store)Shopping7.27×
08Physical therapyBusiness & Career5.31×
09Alternative medicineBusiness & Career4.69×
10Essential oilHome & Garden4.45×
11MassageHealth4.42×
12DigestionHealth4.36×
13Wellness (alternative medicine)Health4.09×
14Gluten-free dietFood & Beverages4.01×
15Weight loss (Fitness And wellness)Health4.00×
16Diabetes mellitus awarenessHealth3.92×
17AgeingBeauty & Wellness3.57×
18SymptomHealth3.54×
19Power (social and political)Politics & Society3.53×
20PrayerPolitics & Society3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the iHerb.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by iHerb.com audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.12×
Healthy LifestyleBALANCE1.74×
Price SensitivityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by iHerb.com audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
PatriotismCONSERVATISM0.96×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is iHerb.com's target market in United States?

iHerb.com's target market in United States covers an estimated 266,327 people, concentrated in California and Florida.

02

What is the gender split and age of iHerb.com customers?

61.3% of the iHerb.com audience are female, 38.7% are male, with an average age of 46.5 years.

03

Which brands do iHerb.com fans like most?

iHerb.com fans show strongest brand affinity for Vitamin D (14.85×), English Tutor (55.47×), and Weight loss (Fitness And wellness) (4×) over the country average.

04

Where do iHerb.com fans live in United States?

iHerb.com fans in United States are most concentrated in California (reach ~50K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do iHerb.com fans also like?

Beyond iHerb.com itself, the audience over-indexes on English Tutor (55.47×), Weight loss (Fitness And wellness) (4×), Physical therapy (5.31×), and Alternative medicine (4.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See iHerb.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for iHerb.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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