iHerb.com Audience in United States

iHerb.com has an estimated audience of 260,114 people in United States. 61.3% are female, 38.7% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Vitamin D, English Tutor, Weight loss (Fitness And wellness), Physical therapy, Alternative medicine.

The average iHerb.com fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vitamin D, English Tutor, Weight loss (Fitness And wellness), with strongest over-indexing on Vitamin D (14.85× the country average). Demographically, the iHerb.com audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of iHerb.com fans

Demographic split for iHerb.com audience in United States
MetricValue
Female61.3%
Male38.7%
Average age46.5
Estimated audience size260,114

Audience persona

The typical iHerb.com fan in United States is more female, around 46.5 years old, with strong Need for Security tendencies and a notable affinity for Vitamin D.

Top regions in United States

Top regions ranked by reach for iHerb.com in United States
RegionReachAffinity
California54,0511.89×
Texas20,7510.93×
Florida20,7501.18×
New York20,3331.4×
Pennsylvania10,2691.17×
Illinois9,7361.12×
North Carolina8,4531.08×
Ohio8,1271.01×
Georgia8,0941.01×
New Jersey7,7241.17×
Washington6,2471.2×
Michigan6,0530.89×
Virginia6,0230.95×
Arizona5,1290.97×
Massachusetts4,4030.86×
Tennessee3,9810.76×
Wisconsin3,8210.98×
Maryland3,7650.84×
Colorado3,7380.91×
Indiana3,6620.77×
Nevada3,3891.35×
Missouri3,1180.74×
Connecticut3,0281.16×
Oregon3,0221.01×
Minnesota2,8970.78×
Alabama2,7400.75×
Kentucky2,6190.8×
South Carolina2,5920.66×
Louisiana2,5020.75×
Arkansas2,0590.96×
Oklahoma1,9420.67×
Utah1,6630.71×
Mississippi1,6550.77×
Kansas1,5150.74×
New Mexico1,3711.05×
Iowa1,2580.59×
Idaho1,1990.92×
West Virginia1,1620.96×
Nebraska1,0480.8×
New Hampshire1,0130.99×
Montana1,0111.4×
Hawaii9040.81×
Alaska8181.47×
Maine7610.82×
Rhode Island7070.85×
South Dakota7041.17×
Vermont6951.52×
North Dakota6861.28×
Wyoming6631.72×
Delaware6330.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for iHerb.com audience
BrandAffinityCategory
Vitamin D14.85×Health
English Tutor55.47×Business & Career
Weight loss (Fitness And wellness)4×Health
Physical therapy5.31×Business & Career
Alternative medicine4.69×Business & Career
Symptom3.54×Health
Beta-Carotene40.7×Health
Massage4.42×Health
Mod The Sims65.38×Internet & Social Media
GNC (store)7.27×Shopping
Digestion4.36×Health
Wellness (alternative medicine)4.09×Health
Ageing3.57×Beauty & Wellness
Power (social and political)3.53×Politics & Society
Grendizer77.29×Movies & TV
Gluten-free diet4.01×Food & Beverages
Prayer3.44×Politics & Society
Essential oil4.45×Home & Garden
Plant-Based Dietitian19.35×Food & Beverages
Diabetes mellitus awareness3.92×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by iHerb.com audience
TraitClusterScore
Need for SecurityCONSERVATISM2.64
Healthy LifestyleBALANCE1.73
IndulgenceJOY1.5
CreativityOPEN1.47
Price SensitivityPREMIUM1.47
Quality AwarenessPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for iHerb.com
CountryShare
United States31.6%
Saudi Arabia11.2%
Australia8.2%

See iHerb.com audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does iHerb.com have in United States?

iHerb.com has an estimated audience of 260,114 people in United States, concentrated in California and Texas.

What is the gender split and age of iHerb.com fans?

61.3% of iHerb.com fans are female, 38.7% are male, with an average age of 46.5 years.

Which brands do iHerb.com fans like most?

iHerb.com fans show strongest brand affinity for Vitamin D (14.85×), English Tutor (55.47×), and Weight loss (Fitness And wellness) (4×) over the country average.

Where do iHerb.com fans live in United States?

iHerb.com fans in United States are most concentrated in California (reach 54,051), Texas (reach 20,751), and Florida (reach 20,750). These three regions account for the largest share of the active audience.

What other brands do iHerb.com fans also like?

Beyond iHerb.com itself, the audience over-indexes on English Tutor (55.47×), Weight loss (Fitness And wellness) (4×), Physical therapy (5.31×), and Alternative medicine (4.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for iHerb.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.