Rascasse Audience Intelligence

Incendiary Audience in United States

A data profile of the people who buy, follow and care about Incendiary in United States — modelled from more than twelve digital signal sources. Incendiary has an estimated audience of 517,941 people in United States.

#99among Punk in United States#8677among Person in United States#5011in Music & Radio

The average Incendiary fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (15.19× the country average).

Demographically, the Incendiary audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Incendiary fan in United States is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Incendiary profile in United States.

Audience size
518K
in United States
Gender
47.5%♀
52.5% male
Age
38.1
average years
Country rank
#35878
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Incendiary fans

47.5% are female, 52.5% are male, average age 38.1.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Incendiary audience in United States
MetricValue
Female47.5%
Male52.5%
Average age38.1
Estimated audience size517,941
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Incendiary audience in United States
Age bracketShare%
16-1927%
20-2923%
30-398%
40-4913%
50+28%
Fig. 04

Worldwide distribution

64.0%

of the worldwide Incendiary audience comes from United States.

Worldwide audience distribution share by country for Incendiary
CountryShare
United States64.0%
United Kingdom8.1%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Incendiary audience in United States is strongest.

Fig. 05

Top regions by affinity

Incendiary fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K2.55×
02North Carolina~20K1.49×
03Washington, District of Columbia~2K1.23×
04Maine~2K1.17×
05New York~30K1.10×
06Massachusetts~10K1.10×
07Connecticut~6K1.09×
08Vermont<1K1.07×
09Kansas~4K1.05×
10New Hampshire~2K1.04×
11Maryland~9K1.03×
12California~60K1.02×
13New Jersey~10K1.02×
14Washington~10K1.02×
15Oregon~6K1.02×
16South Dakota~1K1.01×
17Alaska~1K1.01×
18Pennsylvania~20K0.99×
19Colorado~8K0.99×
20Louisiana~7K0.99×
21Mississippi~4K0.99×
22Virginia~10K0.98×
23Georgia~20K0.97×
24Delaware~1K0.97×
25New Mexico~3K0.96×
26Rhode Island~2K0.95×
27Indiana~9K0.94×
28Missouri~8K0.94×
29Utah~4K0.94×
30Idaho~2K0.94×
31North Dakota~1K0.94×
32Illinois~20K0.93×
33Michigan~10K0.93×
34Arizona~10K0.93×
35Tennessee~10K0.93×
36Minnesota~7K0.93×
37South Carolina~7K0.91×
38West Virginia~2K0.91×
39Wyoming<1K0.91×
40Alabama~7K0.90×
41Arkansas~4K0.90×
42Oklahoma~5K0.89×
43Ohio~10K0.88×
44Wisconsin~7K0.88×
45Iowa~4K0.85×
46Nebraska~2K0.85×
47Kentucky~5K0.84×
48Nevada~4K0.84×
49Texas~40K0.82×
50Florida~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Incendiary, United States
0.76×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Incendiary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Incendiary audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility16.20×
02Sustainable energyHome & Garden15.19×
03Elderly careHealth10.59×
04Renewable energyBusiness & Career10.11×
05Civil servicePolitics & Society8.01×
06FedExBusiness & Career7.24×
07Political scienceBusiness & Career6.06×
08LotteryGames5.78×
09LinkedInInternet & Social Media5.05×
10Weather forecastingHome & Garden5.02×
11MSNBCMovies & TV5.02×
12Drudge ReportSports4.59×
13Solar energyHome & Garden4.25×
14First class travelTravel & Leisure4.16×
15Mortgage loansBusiness & Career3.82×
16InnovationBusiness & Career3.72×
17Vehicle insuranceCars & Mobility3.37×
18Discount storesShopping2.95×
19McDonald'sFood & Beverages2.57×
20PinterestInternet & Social Media2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Incendiary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Incendiary audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.82×
SustainabilityBALANCE3.80×
Family OrientationCONSERVATISM2.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Incendiary audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.72×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Incendiary have in United States?

Incendiary has an estimated audience of 517,941 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Incendiary fans?

47.5% of Incendiary fans are female, 52.5% are male, with an average age of 38.1 years.

03

Which brands do Incendiary fans like most?

Incendiary fans show strongest brand affinity for Sustainable energy (15.19×), Renewable energy (10.11×), and FedEx (7.24×) over the country average.

04

Where do Incendiary fans live in United States?

Incendiary fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Incendiary fans also like?

Beyond Incendiary itself, the audience over-indexes on Renewable energy (10.11×), FedEx (7.24×), Mortgage loans (3.82×), and Political science (6.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Incendiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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