Indo-European languages Audience in United States
Indo-European languages has an estimated audience of 288,929 people in United States. 53.7% are female, 46.3% are male, average age 36.9. Top brand affinities: Minnesota, Panama, Mackenzie Foy, Home construction, Natural rubber.
Top brand affinities include Minnesota, Panama, Mackenzie Foy, with strongest over-indexing on Minnesota (2.99× the country average). Demographically, the Indo-European languages audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Indo-European languages fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 36.9 |
| Estimated audience size | 288,929 |
Audience persona
The typical Indo-European languages fan in United States is balanced, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.99× | Travel & Leisure |
| Panama | 5.71× | Travel & Leisure |
| Mackenzie Foy | 11.78× | Fashion & Accessoires |
| Home construction | 2.08× | Home & Garden |
| Natural rubber | 2.69× | Cars & Mobility |
| Justice | 3.42× | Politics & Society |
| Bank account | 2.92× | Business & Career |
| JTV (Indonesia) | 5.89× | |
| Penn & Teller | 9.04× | Movies & TV |
| Spinal muscular atrophy | 9.2× | Health |
| Litter box | 1.81× | Pets & Animals |
| Mad About You | 9.34× | Movies & TV |
| Mothercare | 2.3× | Kids & Family |
| Dental hygienist | 4.49× | Health |
| Stop Bullying | 10.94× | Politics & Society |
| Bulk Powders | 35.26× | Health |
| Isabela (province) | 7.45× | |
| Sears | 2.24× | Shopping |
| Mortgage insurance | 2.36× | Business & Career |
| Public speaking | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.02 |
| Urban Lifestyle | OPEN | 1.88 |
| Travelling | THRILL | 1.83 |
| Career Orientation | POWER | 1.82 |
| Design Affinity | PREMIUM | 1.68 |
| Extroversion | THRILL | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.5% |
| United States | 14.7% |
| Mexico | 12.0% |
See Indo-European languages audiences in other countries
- Indo-European languages — Germany
- Indo-European languages — United Kingdom
- Indo-European languages — France
- Indo-European languages — Italy
- Indo-European languages — Spain
- Indo-European languages — Brazil
- Indo-European languages — Japan
- Indo-European languages — South Korea
- Indo-European languages — India
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Indo-European languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.