Rascasse Audience Intelligence

Indo-European languages Audience in United States

A data profile of the people who buy, follow and care about Indo-European languages in United States — modelled from more than twelve digital signal sources. Indo-European languages has an estimated audience of 288,929 people in United States.

#97among Language in United States#13635among Topic in United States#2697in Politics & Society

The average Indo-European languages fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Milwaukee Brewers, Dynamo Dresden, Atlético Madrid, with strongest over-indexing on Milwaukee Brewers (6.85× the country average).

Demographically, the Indo-European languages audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indo-European languages fan in United States is balanced, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Milwaukee Brewers.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indo-European languages profile in United States.

Audience size
289K
in United States
Gender
53.7%♀
46.3% male
Age
36.9
average years
Country rank
#49281
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indo-European languages fans

53.7% are female, 46.3% are male, average age 36.9.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Indo-European languages audience in United States
MetricValue
Female53.7%
Male46.3%
Average age36.9
Estimated audience size288,929
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Indo-European languages audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3924%
40-4921%
50+11%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Indo-European languages audience comes from United States.

Worldwide audience distribution share by country for Indo-European languages
CountryShare
Italy16.5%
United States14.7%
Mexico12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indo-European languages audience in United States is strongest.

Fig. 05

Top regions by affinity

Indo-European languages fans by region: top regions in United States
#RegionReachAffinity×
01Washington~8K1.39×
02Virginia~9K1.31×
03Georgia~10K1.27×
04Texas~30K1.26×
05California~40K1.23×
06Massachusetts~7K1.23×
07Louisiana~5K1.23×
08Illinois~10K1.21×
09New York~20K1.11×
10Minnesota~5K1.11×
11Washington, District of Columbia<1K1.11×
12Pennsylvania~10K1.09×
13Oregon~4K1.09×
14New Jersey~8K1.07×
15Maryland~5K1.07×
16Utah~3K1.06×
17Wisconsin~5K1.05×
18Connecticut~3K1.05×
19Hawaii~1K1.04×
20South Carolina~4K1.03×
21Vermont<1K1.03×
22North Carolina~9K1.01×
23Tennessee~6K1.01×
24Kentucky~4K1.01×
25Alaska<1K0.99×
26Nebraska~1K0.98×
27Kansas~2K0.97×
28Idaho~1K0.97×
29North Dakota<1K0.97×
30New Hampshire~1K0.96×
31Rhode Island<1K0.96×
32South Dakota<1K0.96×
33Michigan~7K0.95×
34Arizona~6K0.95×
35Colorado~4K0.95×
36West Virginia~1K0.95×
37Maine<1K0.95×
38Delaware<1K0.95×
39Indiana~5K0.94×
40Montana<1K0.94×
41Oklahoma~3K0.91×
42Nevada~3K0.91×
43Missouri~4K0.90×
44Iowa~2K0.90×
45Arkansas~2K0.90×
46New Mexico~1K0.87×
47Florida~20K0.86×
48Ohio~8K0.85×
49Mississippi~2K0.85×
50Alabama~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Indo-European languages, United States
0.84×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indo-European languages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indo-European languages audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports66.35×
02Deportivo AlavésSports31.89×
03Atlético MadridSports13.03×
04Colorado RockiesSports11.71×
05San Diego PadresSports7.51×
06Milwaukee BrewersSports6.85×
07Paris Saint-GermainSports6.07×
08Pittsburgh PiratesSports5.98×
09Detroit TigersSports5.02×
10HypermarketShopping4.84×
11Non-alcoholic beverageFood & Beverages4.78×
12Mineral waterFood & Beverages4.49×
13Discount storesShopping3.60×
14Renewable energyBusiness & Career3.55×
15Sustainable energyHome & Garden3.49×
16Solar energyHome & Garden3.29×
17FedExBusiness & Career2.79×
18Shopping mallsShopping2.29×
19Pizza HutFood & Beverages2.28×
20Mortgage loansBusiness & Career2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indo-European languages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indo-European languages audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.49×
Price SensitivityPREMIUM2.26×
Career OrientationPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indo-European languages audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.49×
Healthy LifestyleBALANCE0.69×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indo-European languages have in United States?

Indo-European languages has an estimated audience of 288,929 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indo-European languages fans?

53.7% of Indo-European languages fans are female, 46.3% are male, with an average age of 36.9 years.

03

Which brands do Indo-European languages fans like most?

Indo-European languages fans show strongest brand affinity for Milwaukee Brewers (6.85×), Dynamo Dresden (66.35×), and Atlético Madrid (13.03×) over the country average.

04

Where do Indo-European languages fans live in United States?

Indo-European languages fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Indo-European languages fans also like?

Beyond Indo-European languages itself, the audience over-indexes on Dynamo Dresden (66.35×), Atlético Madrid (13.03×), Detroit Tigers (5.02×), and Colorado Rockies (11.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Indo-European languages audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indo-European languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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