Infrared Audience in United States

Infrared logo

Infrared has an estimated audience of 3,358,800 people in United States. 51.7% are female, 48.3% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Google News, CarGurus.

The average Infrared fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (4.72× the country average). Demographically, the Infrared audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Video game

Demographics of Infrared fans

Demographic split for Infrared audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.3
Estimated audience size3,358,800

Audience persona

The typical Infrared fan in United States is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Infrared in United States
RegionReachAffinity
California466,8281.26×
Texas340,2271.18×
Florida258,9781.14×
New York203,3571.08×
Georgia128,2641.24×
Illinois107,1050.96×
Pennsylvania105,3370.93×
Virginia104,5811.28×
North Carolina93,3290.92×
Ohio88,6950.86×
Michigan88,2951.01×
Washington80,7081.2×
New Jersey80,2590.94×
Arizona76,0741.11×
Massachusetts73,0781.1×
Tennessee69,4151.03×
Maryland61,2311.06×
Indiana60,9640.99×
Colorado56,6311.07×
Missouri53,5660.99×
Wisconsin47,1530.93×
South Carolina47,0640.93×
Oregon45,4691.18×
Alabama45,4440.97×
Minnesota44,5180.93×
Louisiana41,3010.95×
Oklahoma39,1491.05×
Kentucky37,8360.9×
Nevada32,7451.01×
Connecticut32,5110.97×
Utah31,3081.04×
Kansas27,8241.05×
Arkansas27,6831×
Mississippi27,2220.98×
Iowa25,9950.94×
Idaho18,3681.09×
New Mexico17,9611.07×
Nebraska15,0460.89×
Hawaii14,7631.02×
West Virginia13,1010.84×
New Hampshire12,2130.92×
Washington, District of Columbia10,6761.06×
Maine10,4940.87×
Rhode Island9,2060.86×
Montana9,0680.97×
South Dakota7,0620.91×
Delaware6,8140.74×
Alaska6,7760.94×
North Dakota6,4760.94×
Vermont5,2380.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infrared audience
BrandAffinityCategory
Google Maps4.72×Internet & Social Media
Indeed.com3.85×Business & Career
Capital One3.72×Business & Career
Google News4.09×News
CarGurus3.92×Cars & Mobility
Enterprise Rent-A-Car3.95×Cars & Mobility
Apple Store4.71×Shopping
Planet Fitness2.15×Sports
Hair iron3.81×Beauty & Wellness
Made in USA3.14×Business & Career
AutoZone2.06×Cars & Mobility
DuckDuckGo4.63×Internet & Social Media
AccuWeather3.19×Home & Garden
Best Buy1.94×Shopping
Circle K3.38×Shopping
Hormone3.9×Health
Dentistry2.58×Business & Career
Hobby Lobby1.78×Home & Garden
MSN1.82×News
ICloud4.27×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infrared audience
TraitClusterScore
Quality AwarenessPREMIUM2.09
Price SensitivityPREMIUM1.34
Design AffinityPREMIUM1.22
Need for SecurityCONSERVATISM1.2
PatriotismCONSERVATISM1.19
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Infrared
CountryShare
United States21.8%
Taiwan9.3%
Thailand5.6%

See Infrared audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Infrared have in United States?

Infrared has an estimated audience of 3,358,800 people in United States, concentrated in California and Texas.

What is the gender split and age of Infrared fans?

51.7% of Infrared fans are female, 48.3% are male, with an average age of 43.3 years.

Which brands do Infrared fans like most?

Infrared fans show strongest brand affinity for Google Maps (4.72×), Indeed.com (3.85×), and Capital One (3.72×) over the country average.

Where do Infrared fans live in United States?

Infrared fans in United States are most concentrated in California (reach 466,828), Texas (reach 340,227), and Florida (reach 258,978). These three regions account for the largest share of the active audience.

What other brands do Infrared fans also like?

Beyond Infrared itself, the audience over-indexes on Indeed.com (3.85×), Capital One (3.72×), Google News (4.09×), and CarGurus (3.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infrared. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.