Rascasse Audience Intelligence

Infrared Audience in Germany

A data profile of the people who buy, follow and care about Infrared in Germany — modelled from more than twelve digital signal sources. Infrared has an estimated audience of 232,690 people in Germany.

#134among Video game in Germany#6967among Topic in Germany#777in Technology & Electronics

The average Infrared fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Microwave, Tagesschau, with strongest over-indexing on Non-alcoholic beverage (7.54× the country average).

Demographically, the Infrared audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Infrared fan in Germany is balanced, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Technology & Electronics · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infrared profile in Germany.

Audience size
233K
in Germany
Gender
46.1%♀
53.9% male
Age
42.8
average years
Country rank
#20623
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infrared fans

46.1% are female, 53.9% are male, average age 42.8.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Infrared audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age42.8
Estimated audience size232,690
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Infrared audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3922%
40-4929%
50+23%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Infrared audience comes from Germany.

Worldwide audience distribution share by country for Infrared
CountryShare
United States21.8%
Taiwan9.3%
Thailand5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infrared audience in Germany is strongest.

Fig. 05

Top regions by affinity

Infrared fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.53×
02Berlin~20K1.52×
03Bayern~40K1.10×
04Hamburg~6K1.09×
05Bremen~2K1.09×
06Baden-Württemberg~30K1.05×
07Saarland~3K1.02×
08Sachsen~10K0.98×
09Nordrhein-Westfalen~50K0.96×
10Rheinland-Pfalz~10K0.93×
11Brandenburg~7K0.92×
12Sachsen-Anhalt~5K0.91×
13Thüringen~5K0.90×
14Mecklenburg-Vorpommern~4K0.88×
15Niedersachsen~20K0.86×
16Schleswig-Holstein~7K0.86×
Fig. 06

Affinity by region

Affinity by region — Infrared, Germany
0.86×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infrared audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infrared audience
#·InterestCategoryAffinity×
01MicrowaveHome & Garden14.19×
02HisenseTechnology & Electronics10.26×
03Non-alcoholic beverageFood & Beverages7.54×
04TefalHome & Garden7.04×
05Mineral waterFood & Beverages5.75×
06Hot tubHome & Garden5.24×
07FertilizerHome & Garden5.18×
08Motor oilCars & Mobility5.15×
09Solar cellHome & Garden4.27×
10Hair ironBeauty & Wellness4.25×
11Accounting softwareBusiness & Career4.24×
12Risk managementBusiness & Career4.20×
13Garden furnitureHome & Garden3.42×
14RefrigeratorHome & Garden3.02×
15Aral AGCars & Mobility2.96×
16Efficient energy useTechnology & Electronics2.73×
17PostbankBusiness & Career2.62×
18Solar energyHome & Garden2.28×
19TagesschauMovies & TV2.01×
20Müller (company)Food & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infrared audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infrared audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
Need for SecurityCONSERVATISM1.66×
TravellingTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infrared audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Sports ActivityPOWER0.78×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infrared have in Germany?

Infrared has an estimated audience of 232,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Infrared fans?

46.1% of Infrared fans are female, 53.9% are male, with an average age of 42.8 years.

03

Which brands do Infrared fans like most?

Infrared fans show strongest brand affinity for Non-alcoholic beverage (7.54×), Microwave (14.19×), and Tagesschau (2.01×) over the country average.

04

Where do Infrared fans live in Germany?

Infrared fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Infrared fans also like?

Beyond Infrared itself, the audience over-indexes on Microwave (14.19×), Tagesschau (2.01×), Postbank (2.62×), and Aral AG (2.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Infrared audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Infrared. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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