Infrared Audience in Germany
Infrared has an estimated audience of 232,690 people in Germany. 46.1% are female, 53.9% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Tagesschau, Western Union, Aral AG, Hot tub.
The average Infrared fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Tagesschau, Western Union, with strongest over-indexing on Real property (7.16× the country average). Demographically, the Infrared audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Video game
Demographics of Infrared fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 42.8 |
| Estimated audience size | 232,690 |
Audience persona
The typical Infrared fan in Germany is balanced, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,729 | 0.98× |
| Bayern | 44,468 | 1.19× |
| Baden-Württemberg | 33,885 | 1.07× |
| Hessen | 31,854 | 1.8× |
| Niedersachsen | 18,855 | 0.83× |
| Berlin | 17,453 | 1.68× |
| Sachsen | 10,299 | 0.9× |
| Rheinland-Pfalz | 9,596 | 0.82× |
| Hamburg | 6,310 | 1.2× |
| Brandenburg | 6,094 | 0.84× |
| Schleswig-Holstein | 5,936 | 0.71× |
| Thüringen | 4,361 | 0.74× |
| Sachsen-Anhalt | 4,012 | 0.67× |
| Saarland | 2,631 | 0.92× |
| Mecklenburg-Vorpommern | 2,451 | 0.55× |
| Bremen | 2,199 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 7.16× | Home & Garden |
| Tagesschau | 2.6× | Movies & TV |
| Western Union | 5.21× | Business & Career |
| Aral AG | 2.62× | Cars & Mobility |
| Hot tub | 6.59× | Home & Garden |
| Microwave | 12.2× | Home & Garden |
| Pets | 1.75× | Pets & Animals |
| Hair iron | 5.4× | Beauty & Wellness |
| Transfermarkt | 2.44× | Sports |
| Garden furniture | 3.64× | Home & Garden |
| CHECK24 | 2.31× | Business & Career |
| Postbank | 2.39× | Business & Career |
| Dynamo Dresden | 2.78× | Sports |
| Automobiles | 1.72× | Cars & Mobility |
| Obi (store) | 1.71× | Shopping |
| Doctor's visit | 18.32× | Health |
| Solar power | 2.73× | Home & Garden |
| Satire | 3.29× | Literature |
| In aller Freundschaft | 3.36× | Movies & TV |
| Risk management | 4.2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.71 |
| Pet Ownership | JOY | 1.57 |
| Indulgence | JOY | 1.53 |
| Travelling | THRILL | 1.53 |
| Quality Awareness | PREMIUM | 1.51 |
| DIY Mentality | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Taiwan | 9.3% |
| Thailand | 5.6% |
See Infrared audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Infrared have in Germany?
Infrared has an estimated audience of 232,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Infrared fans?
46.1% of Infrared fans are female, 53.9% are male, with an average age of 42.8 years.
Which brands do Infrared fans like most?
Infrared fans show strongest brand affinity for Real property (7.16×), Tagesschau (2.6×), and Western Union (5.21×) over the country average.
Where do Infrared fans live in Germany?
Infrared fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,729), Bayern (reach 44,468), and Baden-Württemberg (reach 33,885). These three regions account for the largest share of the active audience.
What other brands do Infrared fans also like?
Beyond Infrared itself, the audience over-indexes on Tagesschau (2.6×), Western Union (5.21×), Aral AG (2.62×), and Hot tub (6.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Infrared. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.