Rascasse Audience Intelligence

International business development Audience in United States

A data profile of the people who buy, follow and care about International business development in United States — modelled from more than twelve digital signal sources. International business development has an estimated audience of 362,167 people in United States.

#12720among Topic in United States#2684in Business & Career

The average International business development fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include World Economic Forum, BlackRock, Google Flights, with strongest over-indexing on World Economic Forum (102.28× the country average).

Demographically, the International business development audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International business development fan in United States is more male, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for World Economic Forum.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International business development profile in United States.

Audience size
362K
in United States
Gender
35.0%♀
65.0% male
Age
42.8
average years
Country rank
#43830
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International business development fans

35.0% are female, 65.0% are male, average age 42.8.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for International business development audience in United States
MetricValue
Female35.0%
Male65.0%
Average age42.8
Estimated audience size362,167
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the International business development audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3917%
40-4918%
50+33%
Fig. 04

Worldwide distribution

25.4%

of the worldwide International business development audience comes from United States.

Worldwide audience distribution share by country for International business development
CountryShare
United States25.4%
Japan6.7%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International business development audience in United States is strongest.

Fig. 05

Top regions by affinity

International business development fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.39×
02Hawaii~2K1.28×
03New Hampshire~2K1.27×
04Iowa~3K1.07×
05Rhode Island~1K1.07×
06Wyoming<1K1.07×
07Oklahoma~4K1.05×
08Kansas~3K1.04×
09Louisiana~5K1.03×
10Kentucky~5K1.03×
11Connecticut~4K1.03×
12Nevada~4K1.03×
13Nebraska~2K1.03×
14Maine~1K1.03×
15Idaho~2K1.02×
16Delaware~1K1.02×
17South Carolina~5K1.01×
18Utah~3K1.01×
19Mississippi~3K1.01×
20South Dakota<1K1.01×
21Missouri~6K1.00×
22Alabama~5K1.00×
23Oregon~4K1.00×
24West Virginia~2K1.00×
25Montana~1K1.00×
26Alaska<1K1.00×
27North Dakota<1K1.00×
28Vermont<1K1.00×
29Minnesota~5K0.99×
30Arkansas~3K0.99×
31Maryland~6K0.98×
32Indiana~6K0.97×
33Wisconsin~5K0.97×
34Arizona~7K0.95×
35Tennessee~7K0.95×
36Massachusetts~7K0.95×
37Colorado~5K0.95×
38Virginia~8K0.94×
39Washington~7K0.94×
40North Carolina~10K0.93×
41Michigan~9K0.92×
42New Jersey~8K0.92×
43Ohio~10K0.91×
44Georgia~10K0.91×
45Pennsylvania~10K0.90×
46Illinois~10K0.89×
47Florida~20K0.86×
48New York~20K0.84×
49Texas~30K0.83×
50California~30K0.78×
Fig. 06

Affinity by region

Affinity by region — International business development, United States
0.78×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International business development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International business development audience
#·InterestCategoryAffinity×
01World Economic ForumPolitics & Society102.28×
02SchlumbergerFood & Beverages31.44×
03BlackRockBusiness & Career28.85×
04HalliburtonBusiness & Career28.58×
05Michael BoltonMusic & Radio23.72×
06Erin AndrewsSports19.83×
07Chemical engineeringBusiness & Career18.39×
08Josh DuhamelFashion & Accessoires12.48×
09Christina ApplegateMovies & TV11.09×
10Maya AngelouLiterature10.72×
11Fidelity InvestmentsBusiness & Career9.49×
12Natural gasCars & Mobility6.62×
13ExxonCars & Mobility6.58×
14Google FlightsTravel & Leisure6.31×
15Sustainable energyHome & Garden5.64×
16Renewable energyBusiness & Career4.80×
17Google DriveTechnology & Electronics4.27×
18FedExBusiness & Career3.94×
19Great ClipsBeauty & Wellness3.55×
20Mortgage loansBusiness & Career2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International business development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International business development audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.49×
PatriotismCONSERVATISM1.98×
SustainabilityBALANCE1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International business development audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.81×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International business development have in United States?

International business development has an estimated audience of 362,167 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International business development fans?

35.0% of International business development fans are female, 65.0% are male, with an average age of 42.8 years.

03

Which brands do International business development fans like most?

International business development fans show strongest brand affinity for World Economic Forum (102.28×), BlackRock (28.85×), and Google Flights (6.31×) over the country average.

04

Where do International business development fans live in United States?

International business development fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do International business development fans also like?

Beyond International business development itself, the audience over-indexes on BlackRock (28.85×), Google Flights (6.31×), Google Drive (4.27×), and Christina Applegate (11.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See International business development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International business development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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