International Friendship Day Audience in United States

International Friendship Day logo

International Friendship Day has an estimated audience of 385,348 people in United States. 62.6% are female, 37.4% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Tezz, The Devil's Rejects, Kasik, Hebe, Cambrai.

The average International Friendship Day fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tezz, The Devil's Rejects, Kasik, with strongest over-indexing on Tezz (15.77× the country average). Demographically, the International Friendship Day audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Event

Demographics of International Friendship Day fans

Demographic split for International Friendship Day audience in United States
MetricValue
Female62.6%
Male37.4%
Average age37.0
Estimated audience size385,348

Audience persona

The typical International Friendship Day fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Tezz.

Top regions in United States

Top regions ranked by reach for International Friendship Day in United States
RegionReachAffinity
California60,9591.44×
Texas41,4851.25×
Florida28,2021.08×
New York23,9971.11×
Illinois15,6041.22×
Pennsylvania13,3231.03×
New Jersey11,9261.22×
Georgia11,7580.99×
North Carolina11,5561×
Ohio11,4720.97×
Virginia10,6951.14×
Michigan9,4980.94×
Arizona8,8861.13×
Washington8,4731.1×
Maryland6,9371.05×
Massachusetts6,9240.91×
Tennessee6,7970.88×
Indiana6,5750.93×
Missouri6,2511.01×
Wisconsin5,6980.98×
Colorado5,0320.83×
South Carolina4,8550.84×
Oregon4,8321.09×
Minnesota4,8280.87×
Kentucky4,7640.99×
Alabama4,6980.87×
Louisiana4,1590.84×
Oklahoma4,0640.95×
Nevada3,9921.07×
Connecticut3,7400.97×
Utah3,2020.93×
Kansas2,9660.98×
Arkansas2,9420.93×
Iowa2,8160.89×
Mississippi2,3130.73×
Nebraska1,9961.03×
New Mexico1,7410.9×
Idaho1,7230.89×
Hawaii1,7221.04×
West Virginia1,5620.87×
New Hampshire1,5371.01×
Delaware1,1751.11×
Maine1,1730.85×
Washington, District of Columbia1,1611×
Rhode Island1,1050.9×
Alaska1,0831.31×
Montana9440.88×
South Dakota8200.92×
North Dakota7620.96×
Wyoming7021.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Friendship Day audience
BrandAffinityCategory
Tezz15.77×Movies & TV
The Devil's Rejects20×Movies & TV
Kasik22.86×Travel & Leisure
Hebe9.26×Home & Garden
Cambrai110.54×Travel & Leisure
Indigenous Australian art20×Arts & Culture
Whataburger2.13×Food & Beverages
Kendra Scott2.44×Fashion & Accessoires
Home staging4.28×Home & Garden
Ichiro Suzuki8.37×Sports
Jesse Plemons2.67×Movies & TV
John Havlicek10.87×Sports
Nebraska Cornhuskers football2.4×Sports
Charlamagne Tha God5.44×Movies & TV
Janitor3.51×Home & Garden
Stamp collecting2.5×Home & Garden
Layne Staley3.15×Music & Radio
Obscura Antiques & Oddities20×Home & Garden
Solo climbing3.16×Sports
Ministry of Education (Israel)19.06×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Friendship Day audience
TraitClusterScore
Luxury OrientationPREMIUM5.11
Family OrientationCONSERVATISM1.71
SustainabilityBALANCE1.66
Quality AwarenessPREMIUM1.47
LGBTQ+ IdentityOPEN1.32
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for International Friendship Day
CountryShare
United States42.5%
India21.8%
Germany6.0%

See International Friendship Day audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does International Friendship Day have in United States?

International Friendship Day has an estimated audience of 385,348 people in United States, concentrated in California and Texas.

What is the gender split and age of International Friendship Day fans?

62.6% of International Friendship Day fans are female, 37.4% are male, with an average age of 37.0 years.

Which brands do International Friendship Day fans like most?

International Friendship Day fans show strongest brand affinity for Tezz (15.77×), The Devil's Rejects (20×), and Kasik (22.86×) over the country average.

Where do International Friendship Day fans live in United States?

International Friendship Day fans in United States are most concentrated in California (reach 60,959), Texas (reach 41,485), and Florida (reach 28,202). These three regions account for the largest share of the active audience.

What other brands do International Friendship Day fans also like?

Beyond International Friendship Day itself, the audience over-indexes on The Devil's Rejects (20×), Kasik (22.86×), Hebe (9.26×), and Cambrai (110.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Friendship Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.