Rascasse Audience Intelligence

International Friendship Day Audience in United States

A data profile of the people who buy, follow and care about International Friendship Day in United States — modelled from more than twelve digital signal sources. International Friendship Day has an estimated audience of 384,745 people in United States.

#528among Event in United States#617in Kids & Family

The average International Friendship Day fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jack Whitehall, Freddie Freeman, Kristen Schaal, with strongest over-indexing on Jack Whitehall (134.89× the country average).

Demographically, the International Friendship Day audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International Friendship Day fan in United States is more female, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Jack Whitehall.

Category: Kids & Family · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Friendship Day profile in United States.

Audience size
385K
in United States
Gender
62.6%♀
37.4% male
Age
37.0
average years
Country rank
#42485
Event in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Friendship Day fans

62.6% are female, 37.4% are male, average age 37.0.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for International Friendship Day audience in United States
MetricValue
Female62.6%
Male37.4%
Average age37.0
Estimated audience size384,745
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the International Friendship Day audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3912%
40-4914%
50+23%
Fig. 04

Worldwide distribution

42.4%

of the worldwide International Friendship Day audience comes from United States.

Worldwide audience distribution share by country for International Friendship Day
CountryShare
United States42.4%
India21.9%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Friendship Day audience in United States is strongest.

Fig. 05

Top regions by affinity

International Friendship Day fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.29×
02Alaska<1K1.17×
03New Jersey~10K1.14×
04Texas~40K1.13×
05Illinois~10K1.12×
06New York~20K1.10×
07Delaware~1K1.06×
08Virginia~10K1.05×
09Vermont<1K1.04×
10Arizona~8K1.03×
11Connecticut~4K1.03×
12Nevada~4K1.03×
13Nebraska~2K1.03×
14Washington, District of Columbia~1K1.03×
15Maryland~7K1.02×
16Kansas~3K1.02×
17South Dakota<1K1.02×
18North Dakota<1K1.02×
19Oregon~4K1.01×
20Florida~30K1.00×
21Washington~8K1.00×
22Kentucky~5K1.00×
23New Hampshire~2K1.00×
24Arkansas~3K0.99×
25West Virginia~2K0.99×
26Maine~1K0.99×
27Montana~1K0.99×
28Pennsylvania~10K0.98×
29Missouri~6K0.98×
30Wisconsin~6K0.98×
31Hawaii~2K0.98×
32Rhode Island~1K0.98×
33Indiana~7K0.97×
34Idaho~2K0.96×
35Ohio~10K0.95×
36Georgia~10K0.95×
37North Carolina~10K0.95×
38Michigan~10K0.95×
39Oklahoma~4K0.95×
40Iowa~3K0.95×
41New Mexico~2K0.95×
42Utah~3K0.94×
43Massachusetts~7K0.93×
44Minnesota~5K0.92×
45South Carolina~5K0.91×
46Mississippi~3K0.91×
47Tennessee~7K0.90×
48Louisiana~4K0.90×
49Alabama~5K0.88×
50Colorado~5K0.86×
Fig. 06

Affinity by region

Affinity by region — International Friendship Day, United States
0.86×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Friendship Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Friendship Day audience
#·InterestCategoryAffinity×
01Jack WhitehallMovies & TV134.89×
02Jimmy CarrMovies & TV59.96×
03Kristen SchaalMovies & TV58.44×
04Freddie FreemanSports50.53×
05HomebaseShopping29.80×
06Alison BrieMovies & TV20.00×
07Jenny SlateMovies & TV20.00×
08Erin AndrewsSports20.00×
09Cafe RioFood & Beverages20.00×
10Isla FisherMovies & TV18.19×
11Elderly careHealth13.11×
12ExxonMobilCars & Mobility13.00×
13John CusackMovies & TV12.86×
14Jake PaulInternet & Social Media11.25×
15Sustainable energyHome & Garden8.23×
16FedExBusiness & Career7.52×
17Renewable energyBusiness & Career6.11×
18QVCMovies & TV5.46×
19Mortgage loansBusiness & Career3.59×
20PinterestInternet & Social Media2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Friendship Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Friendship Day audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.57×
SustainabilityBALANCE2.59×
Quality AwarenessPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Friendship Day audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Early Adopter MentalityPOWER0.71×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Friendship Day have in United States?

International Friendship Day has an estimated audience of 384,745 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International Friendship Day fans?

62.6% of International Friendship Day fans are female, 37.4% are male, with an average age of 37.0 years.

03

Which brands do International Friendship Day fans like most?

International Friendship Day fans show strongest brand affinity for Jack Whitehall (134.89×), Freddie Freeman (50.53×), and Kristen Schaal (58.44×) over the country average.

04

Where do International Friendship Day fans live in United States?

International Friendship Day fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do International Friendship Day fans also like?

Beyond International Friendship Day itself, the audience over-indexes on Freddie Freeman (50.53×), Kristen Schaal (58.44×), Jimmy Carr (59.96×), and Alison Brie (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See International Friendship Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International Friendship Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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