Iridium Audience in United States

Iridium logo

Iridium has an estimated audience of 358,793 people in United States. 20.7% are female, 79.3% are male, average age 45.9. Top regions: California, Texas, New York. Top brand affinities: Google Analytics, N1 road (South Africa), Springfield, Illinois, Graham Greene (actor), Leverage (TV series).

The average Iridium fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Analytics, N1 road (South Africa), Springfield, Illinois, with strongest over-indexing on Google Analytics (3.53× the country average). Demographically, the Iridium audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

Demographics of Iridium fans

Demographic split for Iridium audience in United States
MetricValue
Female20.7%
Male79.3%
Average age45.9
Estimated audience size358,793

Audience persona

The typical Iridium fan in United States is more male, around 45.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Analytics.

Top regions in United States

Top regions ranked by reach for Iridium in United States
RegionReachAffinity
California42,1221.07×
Texas28,3780.92×
New York24,1541.2×
Florida24,0940.99×
Illinois11,8320.99×
Virginia11,7231.34×
Pennsylvania11,3940.94×
Georgia10,2880.93×
Arizona10,2181.39×
Ohio9,6870.88×
North Carolina9,5970.89×
Washington9,3431.3×
New Jersey8,1840.9×
Michigan8,1220.87×
Massachusetts7,4691.06×
Maryland6,7651.1×
Tennessee6,7070.93×
Colorado6,5031.15×
Indiana6,4260.98×
Missouri5,8121×
Oregon5,1831.26×
Minnesota4,7460.92×
Wisconsin4,6190.86×
South Carolina4,5920.85×
Alabama4,4950.9×
Louisiana4,0920.88×
Oklahoma4,0421.01×
Utah3,8611.2×
Kentucky3,8480.86×
Connecticut3,6461.01×
Nevada3,2600.94×
Arkansas3,2261.09×
Kansas2,6990.95×
Iowa2,6650.9×
Mississippi2,4370.82×
Idaho2,1511.2×
New Mexico1,9571.09×
Washington, District of Columbia1,5251.41×
Hawaii1,4220.92×
West Virginia1,4190.85×
Nebraska1,3940.78×
New Hampshire1,3480.95×
Maine1,2610.98×
Montana1,0601.07×
Alaska1,0001.3×
Rhode Island9900.87×
Delaware7610.77×
North Dakota6840.93×
South Dakota6170.74×
Vermont5880.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iridium audience
BrandAffinityCategory
Google Analytics3.53×Internet & Social Media
N1 road (South Africa)1.56×Travel & Leisure
Springfield, Illinois4.07×Travel & Leisure
Graham Greene (actor)2.05×
Leverage (TV series)1.85×Movies & TV
Enfamil1.85×Kids & Family
Kerala1.77×Travel & Leisure
Food quality3.62×Food & Beverages
Ayrton Senna2.37×Sports
Naperville, Illinois1.65×Travel & Leisure
Temple Grandin1.55×Literature
Title Nine2.07×Fashion & Accessoires
WAOW3.45×Movies & TV
Grover Cleveland1.55×Politics & Society
IWeb3.18×
Assassin's Creed: Revelations1.65×Games
Sacred Heart Catholic Church (Dubuque, Iowa)1.87×Politics & Society
Jeb Burton4.11×Sports
Academy Award for Best Visual Effects1.8×Movies & TV
Equinix1.94×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iridium audience
TraitClusterScore
Luxury OrientationPREMIUM1.34
IndividualismJOY1.32
Community OrientationOPEN1.29
TraditionCONSERVATISM1.24
Quality AwarenessPREMIUM1.21
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Iridium
CountryShare
United States40.8%
Brazil8.5%
Germany8.1%

See Iridium audiences in other countries

More Consumer electronics audiences in United States

Frequently asked questions

How many fans does Iridium have in United States?

Iridium has an estimated audience of 358,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Iridium fans?

20.7% of Iridium fans are female, 79.3% are male, with an average age of 45.9 years.

Which brands do Iridium fans like most?

Iridium fans show strongest brand affinity for Google Analytics (3.53×), N1 road (South Africa) (1.56×), and Springfield, Illinois (4.07×) over the country average.

Where do Iridium fans live in United States?

Iridium fans in United States are most concentrated in California (reach 42,122), Texas (reach 28,378), and New York (reach 24,154). These three regions account for the largest share of the active audience.

What other brands do Iridium fans also like?

Beyond Iridium itself, the audience over-indexes on N1 road (South Africa) (1.56×), Springfield, Illinois (4.07×), Graham Greene (actor) (2.05×), and Leverage (TV series) (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iridium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.