Rascasse Audience Intelligence

Iridium Target Market in United States

A data profile of the people who buy, follow and care about Iridium in United States — modelled from more than twelve digital signal sources. Iridium has an estimated audience of 382,348 people in United States.

#11among Consumer electronics in United States#4414among Brand in United States#1123in Technology & Electronics

The average Iridium fan in United States is 45.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bob Dylan, Phil Collins, Bruce Springsteen, with strongest over-indexing on Bob Dylan (9.9× the country average).

Demographically, the Iridium audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iridium fan in United States is more male, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for Bob Dylan.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iridium profile in United States.

Audience size
382K
in United States
Gender
20.7%♀
79.3% male
Age
45.9
average years
Country rank
#42635
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Iridium

20.7% are female, 79.3% are male, average age 45.9.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for Iridium audience in United States
MetricValue
Female20.7%
Male79.3%
Average age45.9
Estimated audience size382,348
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Iridium audience in United States
Age bracketShare%
16-1910%
20-299%
30-3915%
40-4932%
50+34%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Iridium audience comes from United States.

Worldwide audience distribution share by country for Iridium
CountryShare
United States41.8%
Germany8.0%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iridium audience in United States is strongest.

Fig. 05

Top regions by affinity

Iridium customers by region in United States
#RegionReachAffinity×
01Arizona~10K1.60×
02Washington, District of Columbia~1K1.31×
03Virginia~10K1.30×
04Washington~9K1.28×
05Alaska<1K1.28×
06Oregon~5K1.23×
07Idaho~2K1.19×
08Utah~4K1.17×
09New York~20K1.09×
10Montana~1K1.09×
11Colorado~6K1.08×
12New Mexico~2K1.07×
13Maryland~7K1.06×
14North Dakota<1K1.06×
15California~40K1.05×
16Maine~1K1.04×
17New Hampshire~1K1.02×
18Vermont<1K1.02×
19Arkansas~3K1.01×
20Oklahoma~4K1.00×
21Kansas~3K1.00×
22Connecticut~4K0.99×
23Missouri~6K0.98×
24Massachusetts~7K0.96×
25Indiana~6K0.95×
26Hawaii~1K0.94×
27Pennsylvania~10K0.93×
28Illinois~10K0.93×
29Minnesota~5K0.93×
30West Virginia~2K0.93×
31North Carolina~10K0.92×
32Tennessee~7K0.92×
33Iowa~3K0.92×
34Texas~30K0.90×
35Florida~20K0.90×
36Alabama~4K0.90×
37Nevada~3K0.90×
38South Dakota<1K0.90×
39New Jersey~8K0.89×
40Louisiana~4K0.89×
41Rhode Island~1K0.89×
42Wisconsin~5K0.88×
43Kentucky~4K0.88×
44Mississippi~3K0.87×
45Georgia~9K0.86×
46Ohio~9K0.86×
47South Carolina~5K0.86×
48Nebraska~2K0.86×
49Delaware<1K0.86×
50Michigan~8K0.84×
Fig. 06

Affinity by region

Affinity by region — Iridium, United States
0.84×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iridium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iridium audience
#·InterestCategoryAffinity×
01Phil CollinsMusic & Radio10.01×
02Bob DylanMusic & Radio9.90×
03Bruce SpringsteenMusic & Radio9.01×
04Cyndi LauperMusic & Radio8.89×
05Mission: ImpossibleMovies & TV5.92×
06Rail transportTravel & Leisure2.97×
07Masters TournamentSports2.71×
08Public transportCars & Mobility2.68×
09Solar energyHome & Garden2.67×
10FedExBusiness & Career2.62×
11EBayShopping1.89×
12Nonprofit organizationPolitics & Society1.82×
13CNNMovies & TV1.78×
14Horror moviesMovies & TV1.73×
15WineFood & Beverages1.69×
16Country musicMusic & Radio1.60×
17Donald TrumpPolitics & Society1.58×
18PodcastMusic & Radio1.58×
19BarbecueFood & Beverages1.56×
20Alcoholic beveragesFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iridium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iridium audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.84×
TraditionCONSERVATISM1.67×
Family OrientationCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iridium audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.47×
MindfulnessBALANCE0.57×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Iridium's target market in United States?

Iridium's target market in United States covers an estimated 382,348 people, concentrated in California and Texas.

02

What is the gender split and age of Iridium customers?

20.7% of the Iridium audience are female, 79.3% are male, with an average age of 45.9 years.

03

Which brands do Iridium fans like most?

Iridium fans show strongest brand affinity for Bob Dylan (9.9×), Phil Collins (10.01×), and Bruce Springsteen (9.01×) over the country average.

04

Where do Iridium fans live in United States?

Iridium fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Iridium fans also like?

Beyond Iridium itself, the audience over-indexes on Phil Collins (10.01×), Bruce Springsteen (9.01×), Donald Trump (1.58×), and Cyndi Lauper (8.89×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Iridium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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