Rascasse Audience Intelligence

Jalen Brunson Audience in United States

A data profile of the people who buy, follow and care about Jalen Brunson in United States — modelled from more than twelve digital signal sources. Jalen Brunson has an estimated audience of 6,307,299 people in United States.

#62among Basketball in United States#478among Person in United States#462in Sports

The average Jalen Brunson fan in United States is 32.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Reggie Jackson, Brook Lopez, Houston Rockets, with strongest over-indexing on Reggie Jackson (19.34× the country average).

Demographically, the Jalen Brunson audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jalen Brunson fan in United States is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Reggie Jackson.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jalen Brunson profile in United States.

Audience size
6.3M
in United States
Gender
41.0%♀
59.0% male
Age
32.4
average years
Country rank
#5497
Person in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jalen Brunson fans

41.0% are female, 59.0% are male, average age 32.4.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Jalen Brunson audience in United States
MetricValue
Female41.0%
Male59.0%
Average age32.4
Estimated audience size6,307,299
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Jalen Brunson audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

77.6%

of the worldwide Jalen Brunson audience comes from United States.

Worldwide audience distribution share by country for Jalen Brunson
CountryShare
United States77.6%
Brazil4.2%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jalen Brunson audience in United States is strongest.

Fig. 05

Top regions by affinity

Jalen Brunson fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M4.17×
02New Jersey~500K3.12×
03Connecticut~100K2.10×
04Maryland~100K1.35×
05Delaware~20K1.35×
06Illinois~300K1.32×
07Washington, District of Columbia~20K1.24×
08North Carolina~200K1.20×
09Pennsylvania~200K1.18×
10Georgia~200K1.18×
11Florida~500K1.14×
12Massachusetts~100K1.14×
13Virginia~200K1.11×
14Texas~500K1.03×
15Rhode Island~20K1.03×
16South Carolina~90K1.02×
17Louisiana~80K1.00×
18California~600K0.93×
19Oklahoma~60K0.91×
20Ohio~200K0.90×
21Tennessee~100K0.90×
22Mississippi~40K0.90×
23Hawaii~20K0.88×
24Indiana~90K0.86×
25Nevada~50K0.86×
26Vermont~9K0.86×
27Michigan~100K0.85×
28Kentucky~60K0.85×
29Arizona~100K0.82×
30Alabama~70K0.81×
31Colorado~70K0.80×
32Minnesota~70K0.80×
33Arkansas~40K0.79×
34Washington~90K0.77×
35Missouri~70K0.77×
36Maine~20K0.76×
37Wisconsin~70K0.73×
38New Hampshire~20K0.73×
39Oregon~50K0.72×
40Kansas~30K0.69×
41New Mexico~20K0.68×
42West Virginia~20K0.68×
43Iowa~30K0.66×
44South Dakota~9K0.65×
45North Dakota~8K0.64×
46Nebraska~20K0.62×
47Montana~10K0.62×
48Alaska~7K0.59×
49Utah~30K0.58×
50Idaho~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Jalen Brunson, United States
0.53×1.00×4.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jalen Brunson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jalen Brunson audience
#·InterestCategoryAffinity×
01Reggie JacksonSports19.34×
02Brook LopezSports17.58×
03Washington WizardsSports3.48×
04Minnesota TimberwolvesSports3.44×
05Charlotte HornetsSports3.43×
06Brooklyn NetsSports3.42×
07Luka DončićSports3.40×
08Phoenix SunsSports3.19×
09Houston RocketsSports3.13×
10Giannis AntetokounmpoSports2.52×
11LeBron JamesSports2.43×
12Sneaker collectingFashion & Accessoires2.25×
13Golden State WarriorsSports2.10×
14College basketballSports2.01×
15NBA FinalsSports1.96×
16NBA playoffsSports1.93×
17Mobile gameGames1.81×
18Los Angeles LakersSports1.73×
19Mixed martial artsSports1.72×
20ESPNMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jalen Brunson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jalen Brunson audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.26×
Risk AppetiteTHRILL1.18×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jalen Brunson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jalen Brunson have in United States?

Jalen Brunson has an estimated audience of 6,307,299 people in United States, concentrated in New York and California.

02

What is the gender split and age of Jalen Brunson fans?

41.0% of Jalen Brunson fans are female, 59.0% are male, with an average age of 32.4 years.

03

Which brands do Jalen Brunson fans like most?

Jalen Brunson fans show strongest brand affinity for Reggie Jackson (19.34×), Brook Lopez (17.58×), and Houston Rockets (3.13×) over the country average.

04

Where do Jalen Brunson fans live in United States?

Jalen Brunson fans in United States are most concentrated in New York (reach ~1.5M), California (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jalen Brunson fans also like?

Beyond Jalen Brunson itself, the audience over-indexes on Brook Lopez (17.58×), Houston Rockets (3.13×), LeBron James (2.43×), and Mobile game (1.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jalen Brunson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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