Rascasse Audience Intelligence

Jamal Murray Audience in United States

A data profile of the people who buy, follow and care about Jamal Murray in United States — modelled from more than twelve digital signal sources. Jamal Murray has an estimated audience of 2,491,460 people in United States.

#124among Basketball in United States#2031among Person in United States#1068in Sports

The average Jamal Murray fan in United States is 34.7 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include Denver Nuggets, NBA Finals, Minnesota Timberwolves, with strongest over-indexing on Denver Nuggets (3.76× the country average).

Demographically, the Jamal Murray audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jamal Murray fan in United States is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Denver Nuggets.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jamal Murray profile in United States.

Audience size
2.5M
in United States
Gender
43.0%♀
57.0% male
Age
34.7
average years
Country rank
#11951
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jamal Murray fans

43.0% are female, 57.0% are male, average age 34.7.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Jamal Murray audience in United States
MetricValue
Female43.0%
Male57.0%
Average age34.7
Estimated audience size2,491,460
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Jamal Murray audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3916%
40-4915%
50+16%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Jamal Murray audience comes from United States.

Worldwide audience distribution share by country for Jamal Murray
CountryShare
United States65.7%
Canada7.2%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jamal Murray audience in United States is strongest.

Fig. 05

Top regions by affinity

Jamal Murray fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~300K6.70×
02Louisiana~40K1.30×
03Wyoming~5K1.29×
04New York~200K1.21×
05Maryland~50K1.18×
06New Jersey~70K1.11×
07Illinois~90K1.08×
08Arizona~50K1.07×
09Kentucky~30K1.07×
10Oklahoma~30K1.06×
11Washington, District of Columbia~8K1.05×
12Florida~200K1.04×
13Massachusetts~50K1.03×
14Minnesota~40K1.03×
15North Carolina~70K1.02×
16Indiana~40K1.01×
17Ohio~70K0.98×
18Michigan~60K0.98×
19Georgia~70K0.97×
20Mississippi~20K0.95×
21Virginia~50K0.94×
22Delaware~6K0.94×
23Missouri~40K0.92×
24Tennessee~40K0.91×
25Connecticut~20K0.91×
26Pennsylvania~70K0.89×
27California~200K0.87×
28Arkansas~20K0.86×
29Kansas~20K0.85×
30Nevada~20K0.84×
31Texas~200K0.82×
32South Carolina~30K0.82×
33South Dakota~5K0.82×
34Alabama~30K0.81×
35Nebraska~10K0.81×
36Rhode Island~6K0.81×
37Maine~7K0.80×
38North Dakota~4K0.80×
39Iowa~20K0.79×
40Oregon~20K0.77×
41Hawaii~8K0.77×
42New Mexico~9K0.76×
43New Hampshire~7K0.75×
44Montana~5K0.74×
45Alaska~4K0.74×
46West Virginia~8K0.71×
47Washington~30K0.70×
48Wisconsin~20K0.68×
49Utah~10K0.65×
50Idaho~7K0.58×
Fig. 06

Affinity by region

Affinity by region — Jamal Murray, United States
0.58×1.00×6.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jamal Murray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jamal Murray audience
#·InterestCategoryAffinity×
01Denver NuggetsSports3.76×
02Memphis GrizzliesSports3.41×
03Minnesota TimberwolvesSports3.24×
04Luka DončićSports3.13×
05Washington WizardsSports3.10×
06Charlotte HornetsSports3.03×
07New Orleans PelicansSports3.01×
08Brooklyn NetsSports2.95×
09Phoenix SunsSports2.94×
10Houston RocketsSports2.69×
11Giannis AntetokounmpoSports2.53×
12LeBron JamesSports1.95×
13College basketballSports1.92×
14NBA FinalsSports1.90×
15Golden State WarriorsSports1.89×
16Anime conventionLiterature1.79×
17NBA playoffsSports1.75×
18Mixed martial artsSports1.67×
19Scooby-DooMovies & TV1.66×
20Mobile gameGames1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jamal Murray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jamal Murray audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.19×
Convenience OrientationPREMIUM1.17×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jamal Murray audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.87×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jamal Murray have in United States?

Jamal Murray has an estimated audience of 2,491,460 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Jamal Murray fans?

43.0% of Jamal Murray fans are female, 57.0% are male, with an average age of 34.7 years.

03

Which brands do Jamal Murray fans like most?

Jamal Murray fans show strongest brand affinity for Denver Nuggets (3.76×), NBA Finals (1.9×), and Minnesota Timberwolves (3.24×) over the country average.

04

Where do Jamal Murray fans live in United States?

Jamal Murray fans in United States are most concentrated in Colorado (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jamal Murray fans also like?

Beyond Jamal Murray itself, the audience over-indexes on NBA Finals (1.9×), Minnesota Timberwolves (3.24×), Houston Rockets (2.69×), and College basketball (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Jamal Murray audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jamal Murray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →