Jaylen Brown Audience in United States

Jaylen Brown logo

Jaylen Brown has an estimated audience of 5,090,604 people in United States. 39.0% are female, 61.0% are male, average age 34.3. Top regions: Massachusetts, California, Texas. Top brand affinities: Mathcore, Elsword, Grinch, Goop, Pro-Ject.

The average Jaylen Brown fan in United States is 34.3 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Texas. Top brand affinities include Mathcore, Elsword, Grinch, with strongest over-indexing on Mathcore (11.97× the country average). Demographically, the Jaylen Brown audience skews more male with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Jaylen Brown fans

Demographic split for Jaylen Brown audience in United States
MetricValue
Female39.0%
Male61.0%
Average age34.3
Estimated audience size5,090,604

Audience persona

The typical Jaylen Brown fan in United States is more male, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Jaylen Brown in United States
RegionReachAffinity
Massachusetts484,6914.83×
California481,1810.86×
Texas367,5420.84×
New York367,4231.29×
Florida337,9570.98×
Georgia205,0661.31×
Illinois179,6111.06×
North Carolina179,3181.17×
Pennsylvania159,4960.93×
Ohio151,9770.97×
New Jersey150,2761.16×
Virginia128,8941.04×
Maryland120,9411.38×
Michigan115,9090.87×
Tennessee95,8660.94×
Arizona89,7410.86×
Indiana84,4180.91×
Louisiana80,8851.23×
Connecticut78,9661.55×
South Carolina70,6330.92×
New Hampshire61,5433.07×
Missouri57,2200.7×
Alabama56,0070.79×
Colorado54,4720.68×
Washington54,1760.53×
Minnesota53,0530.73×
Kentucky49,0230.77×
Wisconsin46,7230.61×
Rhode Island44,8552.77×
Maine40,8422.24×
Mississippi37,4790.89×
Nevada34,4620.7×
Oregon32,7130.56×
Oklahoma30,9150.55×
Arkansas30,4990.73×
Iowa27,3470.65×
Kansas26,5380.66×
Utah20,0100.44×
Washington, District of Columbia19,9501.3×
West Virginia12,9430.55×
Hawaii12,8800.59×
Nebraska12,8290.5×
Delaware11,7670.84×
New Mexico11,2840.44×
Vermont10,8891.22×
Idaho8,6080.34×
Montana5,3940.38×
South Dakota5,2890.45×
North Dakota5,1070.49×
Alaska4,4620.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jaylen Brown audience
BrandAffinityCategory
Mathcore11.97×Music & Radio
Elsword24.26×Games
Grinch5.79×Movies & TV
Goop7.7×Internet & Social Media
Pro-Ject5.85×Music & Radio
Governor of Michigan10.31×Politics & Society
Vocal harmony5.98×Music & Radio
Hipster11.86×Politics & Society
Harlow13.8×Travel & Leisure
Historic site4.97×Arts & Culture
Alaska1.82×Travel & Leisure
Wok6.85×Food & Beverages
Fairy godmother7.74×Literature
No Escape (1994 film)11.58×Movies & TV
Combat sport1.63×Sports
TV Fanatic10.01×Movies & TV
Google Home5.89×Technology & Electronics
La Jolla8.04×Travel & Leisure
Hibachi6.61×Food & Beverages
Guitarist (magazine)9.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jaylen Brown audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
Early Adopter MentalityPOWER1.26
Social Media UsageJOY1.03
Sports ActivityPOWER1.01
Risk AppetiteTHRILL1
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Jaylen Brown
CountryShare
United States67.0%
Brazil4.5%
Canada3.9%

See Jaylen Brown audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Jaylen Brown have in United States?

Jaylen Brown has an estimated audience of 5,090,604 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Jaylen Brown fans?

39.0% of Jaylen Brown fans are female, 61.0% are male, with an average age of 34.3 years.

Which brands do Jaylen Brown fans like most?

Jaylen Brown fans show strongest brand affinity for Mathcore (11.97×), Elsword (24.26×), and Grinch (5.79×) over the country average.

Where do Jaylen Brown fans live in United States?

Jaylen Brown fans in United States are most concentrated in Massachusetts (reach 484,691), California (reach 481,181), and Texas (reach 367,542). These three regions account for the largest share of the active audience.

What other brands do Jaylen Brown fans also like?

Beyond Jaylen Brown itself, the audience over-indexes on Elsword (24.26×), Grinch (5.79×), Goop (7.7×), and Pro-Ject (5.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jaylen Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.