Rascasse Audience Intelligence

Jaylen Brown Audience in United States

A data profile of the people who buy, follow and care about Jaylen Brown in United States — modelled from more than twelve digital signal sources. Jaylen Brown has an estimated audience of 5,631,294 people in United States.

#67among Basketball in United States#579among Person in United States#512in Sports

The average Jaylen Brown fan in United States is 31.6 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Giannis Antetokounmpo, Chris Paul, Boston Celtics, with strongest over-indexing on Giannis Antetokounmpo (5.01× the country average).

Demographically, the Jaylen Brown audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jaylen Brown fan in United States is more male, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jaylen Brown profile in United States.

Audience size
5.6M
in United States
Gender
29.0%♀
71.0% male
Age
31.6
average years
Country rank
#6013
Person in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jaylen Brown fans

29.0% are female, 71.0% are male, average age 31.6.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Jaylen Brown audience in United States
MetricValue
Female29.0%
Male71.0%
Average age31.6
Estimated audience size5,631,294
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Jaylen Brown audience in United States
Age bracketShare%
16-1943%
20-2919%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

69.1%

of the worldwide Jaylen Brown audience comes from United States.

Worldwide audience distribution share by country for Jaylen Brown
CountryShare
United States69.1%
Brazil3.8%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jaylen Brown audience in United States is strongest.

Fig. 05

Top regions by affinity

Jaylen Brown fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~500K4.82×
02New Hampshire~70K3.33×
03Rhode Island~50K2.99×
04Maine~50K2.58×
05Connecticut~80K1.67×
06Vermont~10K1.47×
07Georgia~200K1.26×
08Maryland~100K1.24×
09New York~300K1.20×
10Washington, District of Columbia~20K1.20×
11Louisiana~70K1.12×
12New Jersey~100K1.07×
13North Carolina~200K1.06×
14Virginia~100K0.97×
15Florida~300K0.95×
16Illinois~200K0.93×
17Mississippi~40K0.92×
18South Carolina~70K0.91×
19Ohio~100K0.90×
20Pennsylvania~100K0.88×
21Delaware~10K0.87×
22Tennessee~90K0.86×
23Indiana~80K0.83×
24Michigan~100K0.82×
25California~400K0.80×
26Arizona~80K0.79×
27Alabama~60K0.79×
28Texas~300K0.78×
29Arkansas~30K0.74×
30Kentucky~50K0.73×
31Minnesota~50K0.72×
32Missouri~60K0.71×
33Nevada~30K0.70×
34Oregon~40K0.69×
35Wisconsin~50K0.66×
36Colorado~50K0.65×
37Oklahoma~40K0.63×
38Kansas~20K0.62×
39Iowa~30K0.61×
40Hawaii~10K0.61×
41West Virginia~10K0.58×
42North Dakota~6K0.58×
43Washington~50K0.53×
44Nebraska~10K0.52×
45South Dakota~6K0.52×
46Alaska~6K0.51×
47New Mexico~10K0.47×
48Utah~20K0.45×
49Montana~6K0.44×
50Idaho~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Jaylen Brown, United States
0.39×1.00×4.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jaylen Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jaylen Brown audience
#·InterestCategoryAffinity×
01Chris PaulSports6.20×
02Larry BirdSports5.97×
03NESNMovies & TV5.72×
04Giannis AntetokounmpoSports5.01×
05Russell WestbrookSports4.98×
06Klay ThompsonSports4.83×
07Luka DončićSports4.59×
08Russell WilsonSports3.88×
09Boston CelticsSports3.30×
10Houston RocketsSports2.75×
11Cleveland CavaliersSports2.73×
12LeBron JamesSports2.61×
13Sneaker collectingFashion & Accessoires2.48×
14Los Angeles LakersSports2.35×
15NBA FinalsSports2.30×
16NBA playoffsSports2.23×
17NikeFashion & Accessoires1.86×
18Mobile gameGames1.60×
19ESPNMovies & TV1.57×
20FIFA World CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jaylen Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jaylen Brown audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.33×
Risk AppetiteTHRILL1.24×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jaylen Brown audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
CreativityOPEN0.80×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jaylen Brown have in United States?

Jaylen Brown has an estimated audience of 5,631,294 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Jaylen Brown fans?

29.0% of Jaylen Brown fans are female, 71.0% are male, with an average age of 31.6 years.

03

Which brands do Jaylen Brown fans like most?

Jaylen Brown fans show strongest brand affinity for Giannis Antetokounmpo (5.01×), Chris Paul (6.2×), and Boston Celtics (3.3×) over the country average.

04

Where do Jaylen Brown fans live in United States?

Jaylen Brown fans in United States are most concentrated in Massachusetts (reach ~500K), California (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jaylen Brown fans also like?

Beyond Jaylen Brown itself, the audience over-indexes on Chris Paul (6.2×), Boston Celtics (3.3×), NBA Finals (2.3×), and Los Angeles Lakers (2.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jaylen Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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