Jefferson Davis Audience in United States

Jefferson Davis logo

Jefferson Davis has an estimated audience of 1,048,417 people in United States. 32.8% are female, 67.2% are male, average age 45.9. Top regions: Texas, California, Florida. Top brand affinities: Pillow, Minnesota, Racing, 3D printing, Google Wallet.

The average Jefferson Davis fan in United States is 45.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pillow, Minnesota, Racing, with strongest over-indexing on Pillow (2.19× the country average). Demographically, the Jefferson Davis audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Jefferson Davis fans

Demographic split for Jefferson Davis audience in United States
MetricValue
Female32.8%
Male67.2%
Average age45.9
Estimated audience size1,048,417

Audience persona

The typical Jefferson Davis fan in United States is more male, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Jefferson Davis in United States
RegionReachAffinity
Texas95,7791.06×
California93,6670.81×
Florida71,004
New York47,5650.81×
Georgia44,2451.37×
Virginia42,5011.66×
North Carolina34,9701.11×
Pennsylvania33,5860.95×
Illinois31,8680.91×
Alabama28,6301.95×
Ohio27,2860.84×
Mississippi27,2553.16×
Tennessee27,0611.29×
New Jersey23,5000.88×
Michigan21,3210.78×
Kentucky20,7481.58×
South Carolina20,5451.3×
Massachusetts19,9300.96×
Arizona19,6130.92×
Washington18,5880.88×
Indiana17,8860.93×
Louisiana17,5011.29×
Maryland17,4870.97×
Missouri16,849
Colorado13,0900.79×
Minnesota12,3490.82×
Wisconsin12,1790.77×
Oklahoma9,8660.85×
Oregon9,2650.77×
Connecticut9,1410.87×
Arkansas7,9500.92×
Kansas7,3720.89×
Utah7,2090.77×
Nevada6,8980.68×
Iowa6,7450.78×
Washington, District of Columbia5,7881.84×
West Virginia5,0801.04×
Nebraska4,3960.84×
Idaho4,3060.82×
New Mexico3,6790.7×
New Hampshire3,6580.89×
Maine3,6190.96×
Rhode Island2,6140.78×
Delaware2,4320.84×
Hawaii2,3750.53×
Montana2,2030.76×
Alaska1,8390.82×
South Dakota1,7750.73×
North Dakota1,5010.7×
Vermont1,3670.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jefferson Davis audience
BrandAffinityCategory
Pillow2.19×Home & Garden
Minnesota1.58×Travel & Leisure
Racing1.88×Cars & Mobility
3D printing1.57×Technology & Electronics
Google Wallet4.27×Technology & Electronics
Enfamil3.88×Kids & Family
N1 road (South Africa)2.19×Travel & Leisure
ABC 7 Chicago2.2×Movies & TV
WESH2.26×Movies & TV
JTV (Indonesia)1.68×
WFTV1.86×Movies & TV
County council1.7×Politics & Society
WSVN1.99×Movies & TV
Better Off Dead (film)2.6×Movies & TV
Jonathan Davis2.13×Music & Radio
Irrigation sprinkler2.02×Home & Garden
Al Ahly SC1.69×Sports
Harry Potter and the Goblet of Fire1.7×Movies & TV
Parma2.06×Travel & Leisure
William F. Buckley, Jr.3.6×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jefferson Davis audience
TraitClusterScore
TraditionCONSERVATISM2.03
IndividualismJOY2.02
Community OrientationOPEN1.66
Career OrientationPOWER1.59
Convenience OrientationPREMIUM1.49
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Jefferson Davis
CountryShare
United States94.5%
Germany3.1%
Italy1.2%

See Jefferson Davis audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Jefferson Davis have in United States?

Jefferson Davis has an estimated audience of 1,048,417 people in United States, concentrated in Texas and California.

What is the gender split and age of Jefferson Davis fans?

32.8% of Jefferson Davis fans are female, 67.2% are male, with an average age of 45.9 years.

Which brands do Jefferson Davis fans like most?

Jefferson Davis fans show strongest brand affinity for Pillow (2.19×), Minnesota (1.58×), and Racing (1.88×) over the country average.

Where do Jefferson Davis fans live in United States?

Jefferson Davis fans in United States are most concentrated in Texas (reach 95,779), California (reach 93,667), and Florida (reach 71,004). These three regions account for the largest share of the active audience.

What other brands do Jefferson Davis fans also like?

Beyond Jefferson Davis itself, the audience over-indexes on Minnesota (1.58×), Racing (1.88×), 3D printing (1.57×), and Google Wallet (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jefferson Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.