Rascasse Audience Intelligence

Jenna Bush Hager Audience in United States

A data profile of the people who buy, follow and care about Jenna Bush Hager in United States — modelled from more than twelve digital signal sources. Jenna Bush Hager has an estimated audience of 1,575,273 people in United States.

#35among Author in United States#3389among Person in United States#1059in Politics & Society

The average Jenna Bush Hager fan in United States is 46.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include QVC, Pinterest, Weather forecasting, with strongest over-indexing on QVC (13.84× the country average).

Demographically, the Jenna Bush Hager audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jenna Bush Hager fan in United States is more female, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Politics & Society · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jenna Bush Hager profile in United States.

Audience size
1.6M
in United States
Gender
85.2%♀
14.8% male
Age
46.5
average years
Country rank
#17104
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jenna Bush Hager fans

85.2% are female, 14.8% are male, average age 46.5.

Fig. 02

Gender split

85.2%
Female
14.8%
Male
Demographic split for Jenna Bush Hager audience in United States
MetricValue
Female85.2%
Male14.8%
Average age46.5
Estimated audience size1,575,273
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Jenna Bush Hager audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3913%
40-4923%
50+42%
Fig. 04

Worldwide distribution

85.5%

of the worldwide Jenna Bush Hager audience comes from United States.

Worldwide audience distribution share by country for Jenna Bush Hager
CountryShare
United States85.5%
Canada4.2%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jenna Bush Hager audience in United States is strongest.

Fig. 05

Top regions by affinity

Jenna Bush Hager fans by region: top regions in United States
#RegionReachAffinity×
01Maine~8K1.40×
02Rhode Island~7K1.38×
03Connecticut~20K1.37×
04Iowa~20K1.35×
05West Virginia~10K1.28×
06Virginia~50K1.23×
07Tennessee~40K1.23×
08Ohio~60K1.21×
09Missouri~30K1.21×
10South Carolina~30K1.21×
11Kentucky~20K1.20×
12Pennsylvania~60K1.16×
13Indiana~30K1.13×
14Alabama~30K1.12×
15North Carolina~50K1.11×
16Michigan~50K1.11×
17Massachusetts~40K1.11×
18Mississippi~10K1.11×
19Minnesota~30K1.10×
20New York~100K1.08×
21Nebraska~9K1.08×
22Delaware~5K1.08×
23North Dakota~4K1.08×
24New Jersey~40K1.07×
25Washington, District of Columbia~5K1.05×
26Maryland~30K1.03×
27Kansas~10K1.03×
28Illinois~50K0.99×
29Wisconsin~20K0.99×
30Oklahoma~20K0.99×
31Florida~100K0.98×
32Arkansas~10K0.98×
33Texas~100K0.97×
34New Hampshire~6K0.96×
35Vermont~3K0.95×
36Louisiana~20K0.94×
37Georgia~40K0.89×
38Idaho~7K0.87×
39New Mexico~7K0.83×
40South Dakota~3K0.82×
41Colorado~20K0.79×
42Montana~4K0.79×
43Oregon~10K0.75×
44Washington~20K0.74×
45Arizona~20K0.72×
46Alaska~2K0.68×
47Nevada~10K0.65×
48California~100K0.63×
49Utah~9K0.63×
50Hawaii~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Jenna Bush Hager, United States
0.62×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jenna Bush Hager audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jenna Bush Hager audience
#·InterestCategoryAffinity×
01Jrue HolidaySports18.85×
02Books-A-MillionLiterature14.63×
03De'Aaron FoxSports14.63×
04QVCMovies & TV13.84×
05Elderly careHealth11.10×
06Weather forecastingHome & Garden9.08×
07Book discussion clubLiterature8.37×
08Garden centreHome & Garden8.29×
09GoodreadsLiterature7.14×
10FedExBusiness & Career5.64×
11Web serverTechnology & Electronics5.58×
12Discount storesShopping5.24×
13PinterestInternet & Social Media4.27×
14Shopping mallsShopping3.81×
15Mortgage loansBusiness & Career3.72×
16Cancer awarenessHealth3.37×
17TV talkshowsMovies & TV3.01×
18FurnitureHome & Garden2.70×
19AirbnbTravel & Leisure2.62×
20MSNNews2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jenna Bush Hager audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jenna Bush Hager audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.97×
Convenience OrientationPREMIUM2.26×
Price SensitivityPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jenna Bush Hager audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Risk AppetiteTHRILL0.79×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jenna Bush Hager have in United States?

Jenna Bush Hager has an estimated audience of 1,575,273 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jenna Bush Hager fans?

85.2% of Jenna Bush Hager fans are female, 14.8% are male, with an average age of 46.5 years.

03

Which brands do Jenna Bush Hager fans like most?

Jenna Bush Hager fans show strongest brand affinity for QVC (13.84×), Pinterest (4.27×), and Weather forecasting (9.08×) over the country average.

04

Where do Jenna Bush Hager fans live in United States?

Jenna Bush Hager fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jenna Bush Hager fans also like?

Beyond Jenna Bush Hager itself, the audience over-indexes on Pinterest (4.27×), Weather forecasting (9.08×), FedEx (5.64×), and Discount stores (5.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jenna Bush Hager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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