Jenna Bush Hager Audience in United States

Jenna Bush Hager logo

Jenna Bush Hager has an estimated audience of 1,599,831 people in United States. 85.2% are female, 14.8% are male, average age 46.5. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, MSN, Diabetes mellitus awareness, Behati Prinsloo, Mark Twain.

The average Jenna Bush Hager fan in United States is 46.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, MSN, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Jenna Bush Hager audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Author

Demographics of Jenna Bush Hager fans

Demographic split for Jenna Bush Hager audience in United States
MetricValue
Female85.2%
Male14.8%
Average age46.5
Estimated audience size1,599,831

Audience persona

The typical Jenna Bush Hager fan in United States is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Jenna Bush Hager in United States
RegionReachAffinity
Texas144,2131.05×
California120,9780.69×
Florida109,3881.01×
New York103,2791.16×
Pennsylvania63,3491.18×
Ohio62,5141.27×
Illinois56,9501.07×
North Carolina55,7571.16×
Virginia49,8171.28×
Michigan47,3361.13×
Georgia46,8050.95×
New Jersey45,8361.13×
Tennessee39,9641.25×
Massachusetts36,3951.15×
Indiana34,9491.2×
Missouri32,1081.25×
South Carolina29,7281.24×
Maryland28,3521.03×
Washington25,5800.8×
Kentucky25,0101.25×
Minnesota24,1231.05×
Wisconsin24,0361×
Connecticut21,7071.35×
Louisiana20,7611.01×
Colorado20,6900.82×
Alabama20,4940.92×
Oklahoma18,6911.05×
Arizona18,6020.57×
Iowa17,6751.34×
Mississippi14,4051.09×
Oregon14,1300.77×
Kansas13,5571.08×
Arkansas12,9930.99×
Nevada9,9180.64×
West Virginia9,3791.26×
Utah9,1840.64×
Nebraska8,5291.06×
Maine7,6641.34×
Rhode Island6,7611.33×
Idaho6,6990.83×
New Mexico6,3220.79×
New Hampshire5,5610.88×
Washington, District of Columbia5,2851.1×
Delaware4,2090.95×
Hawaii3,9650.58×
North Dakota3,3681.02×
Montana3,1780.72×
South Dakota2,7920.75×
Vermont2,4430.87×
Alaska1,4870.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jenna Bush Hager audience
BrandAffinityCategory
Autism Awareness19.03×Health
MSN7.8×News
Diabetes mellitus awareness12.48×Health
Behati Prinsloo65.02×Fashion & Accessoires
Mark Twain32.19×Literature
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Books-A-Million14.97×Literature
Jrue Holiday20.61×Sports
Google Books24.61×Literature
Bethenny Frankel19.32×Movies & TV
Bachelor of Business Administration32.53×Business & Career
Diaper bag4.88×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Great Clips4.22×Beauty & Wellness
Heather Graham13.94×Literature
Katherine Heigl9.95×Movies & TV
Staples (Canada)3.42×Business & Career
Non-fiction books4.94×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jenna Bush Hager audience
TraitClusterScore
Community OrientationOPEN1.68
DIY MentalityTHRILL1.5
CreativityOPEN1.41
Design AffinityPREMIUM1.39
MindfulnessBALANCE1.31
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Jenna Bush Hager
CountryShare
United States86.7%
Canada4.1%
United Kingdom1.2%

See Jenna Bush Hager audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Jenna Bush Hager have in United States?

Jenna Bush Hager has an estimated audience of 1,599,831 people in United States, concentrated in Texas and California.

What is the gender split and age of Jenna Bush Hager fans?

85.2% of Jenna Bush Hager fans are female, 14.8% are male, with an average age of 46.5 years.

Which brands do Jenna Bush Hager fans like most?

Jenna Bush Hager fans show strongest brand affinity for Autism Awareness (19.03×), MSN (7.8×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Jenna Bush Hager fans live in United States?

Jenna Bush Hager fans in United States are most concentrated in Texas (reach 144,213), California (reach 120,978), and Florida (reach 109,388). These three regions account for the largest share of the active audience.

What other brands do Jenna Bush Hager fans also like?

Beyond Jenna Bush Hager itself, the audience over-indexes on MSN (7.8×), Diabetes mellitus awareness (12.48×), Behati Prinsloo (65.02×), and Mark Twain (32.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jenna Bush Hager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.