Jenna Bush Hager Audience in United States

Jenna Bush Hager logo

Jenna Bush Hager has an estimated audience of 1,599,831 people in United States. 85.2% are female, 14.8% are male, average age 46.5. Top regions: Texas, California, Florida. Top brand affinities: Nationality, La Jolla, Surf kayaking, Identity Theft Resource Center, Whataburger.

The average Jenna Bush Hager fan in United States is 46.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nationality, La Jolla, Surf kayaking, with strongest over-indexing on Nationality (3.69× the country average). Demographically, the Jenna Bush Hager audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Author

Demographics of Jenna Bush Hager fans

Demographic split for Jenna Bush Hager audience in United States
MetricValue
Female85.2%
Male14.8%
Average age46.5
Estimated audience size1,599,831

Audience persona

The typical Jenna Bush Hager fan in United States is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Jenna Bush Hager in United States
RegionReachAffinity
Texas144,2131.05×
California120,9780.69×
Florida109,3881.01×
New York103,2791.16×
Pennsylvania63,3491.18×
Ohio62,5141.27×
Illinois56,9501.07×
North Carolina55,7571.16×
Virginia49,8171.28×
Michigan47,3361.13×
Georgia46,8050.95×
New Jersey45,8361.13×
Tennessee39,9641.25×
Massachusetts36,3951.15×
Indiana34,9491.2×
Missouri32,1081.25×
South Carolina29,7281.24×
Maryland28,3521.03×
Washington25,5800.8×
Kentucky25,0101.25×
Minnesota24,1231.05×
Wisconsin24,0361×
Connecticut21,7071.35×
Louisiana20,7611.01×
Colorado20,6900.82×
Alabama20,4940.92×
Oklahoma18,6911.05×
Arizona18,6020.57×
Iowa17,6751.34×
Mississippi14,4051.09×
Oregon14,1300.77×
Kansas13,5571.08×
Arkansas12,9930.99×
Nevada9,9180.64×
West Virginia9,3791.26×
Utah9,1840.64×
Nebraska8,5291.06×
Maine7,6641.34×
Rhode Island6,7611.33×
Idaho6,6990.83×
New Mexico6,3220.79×
New Hampshire5,5610.88×
Washington, District of Columbia5,2851.1×
Delaware4,2090.95×
Hawaii3,9650.58×
North Dakota3,3681.02×
Montana3,1780.72×
South Dakota2,7920.75×
Vermont2,4430.87×
Alaska1,4870.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jenna Bush Hager audience
BrandAffinityCategory
Nationality3.69×Politics & Society
La Jolla13.61×Travel & Leisure
Surf kayaking20.61×Sports
Identity Theft Resource Center65.02×Technology & Electronics
Whataburger1.79×Food & Beverages
Nebraska2.66×Travel & Leisure
edureka32.53×Business & Career
Alaska1.52×Travel & Leisure
Pillow1.88×Home & Garden
Home equity1.7×Home & Garden
Jeep Wagoneer4.92×Cars & Mobility
Unique Gifts1.94×Shopping
JamBase9.21×Music & Radio
Israel1.69×Travel & Leisure
Strategic human resource planning6.47×Business & Career
Urban horticulture2.32×Home & Garden
Lulu 黃路梓茵1.55×Movies & TV
Sinaloa2.11×Travel & Leisure
JDSU1.62×Business & Career
Throne of Glass3.88×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jenna Bush Hager audience
TraitClusterScore
Community OrientationOPEN1.68
DIY MentalityTHRILL1.5
CreativityOPEN1.41
Design AffinityPREMIUM1.39
MindfulnessBALANCE1.31
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Jenna Bush Hager
CountryShare
United States86.7%
Canada4.1%
United Kingdom1.2%

See Jenna Bush Hager audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Jenna Bush Hager have in United States?

Jenna Bush Hager has an estimated audience of 1,599,831 people in United States, concentrated in Texas and California.

What is the gender split and age of Jenna Bush Hager fans?

85.2% of Jenna Bush Hager fans are female, 14.8% are male, with an average age of 46.5 years.

Which brands do Jenna Bush Hager fans like most?

Jenna Bush Hager fans show strongest brand affinity for Nationality (3.69×), La Jolla (13.61×), and Surf kayaking (20.61×) over the country average.

Where do Jenna Bush Hager fans live in United States?

Jenna Bush Hager fans in United States are most concentrated in Texas (reach 144,213), California (reach 120,978), and Florida (reach 109,388). These three regions account for the largest share of the active audience.

What other brands do Jenna Bush Hager fans also like?

Beyond Jenna Bush Hager itself, the audience over-indexes on La Jolla (13.61×), Surf kayaking (20.61×), Identity Theft Resource Center (65.02×), and Whataburger (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jenna Bush Hager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.