John Harbaugh Audience in United States
John Harbaugh has an estimated audience of 5,008,063 people in United States. 43.3% are female, 56.7% are male, average age 36.5. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.
Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (11.56× the country average). Demographically, the John Harbaugh audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: Person · Subtype: American football
Demographics of John Harbaugh fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 36.5 |
| Estimated audience size | 5,008,063 |
Audience persona
The typical John Harbaugh fan in United States is more male, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 11.56× | Internet & Social Media |
| Governor of Michigan | 14.5× | Politics & Society |
| Mathcore | 15.51× | Music & Radio |
| Grinch | 7.26× | Movies & TV |
| Hipster | 16.38× | Politics & Society |
| Wok | 10.19× | Food & Beverages |
| Harlow | 17.9× | Travel & Leisure |
| Google Home | 9.62× | Technology & Electronics |
| Fairy godmother | 10.94× | Literature |
| Elsword | 23.79× | Games |
| No Escape (1994 film) | 16.31× | Movies & TV |
| Hibachi | 10.2× | Food & Beverages |
| Vocal harmony | 5.86× | Music & Radio |
| La Jolla | 11.07× | Travel & Leisure |
| Historic site | 4.87× | Arts & Culture |
| Guitarist (magazine) | 12.67× | Music & Radio |
| headspace | 9.84× | Health |
| TV Fanatic | 11.13× | Movies & TV |
| El Paso County, Colorado | 12.74× | Travel & Leisure |
| Grace Slick | 8.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.07 |
| Social Media Usage | JOY | 1.03 |
| LGBTQ+ Identity | OPEN | 0.97 |
| Sports Activity | POWER | 0.96 |
| Early Adopter Mentality | POWER | 0.96 |
| Career Orientation | POWER | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.4% |
| Canada | 2.5% |
| Mexico | 1.0% |
See John Harbaugh audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
How to read this data
Audience size is the estimated number of people in United States who actively search for John Harbaugh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.