Rascasse Audience Intelligence

John Harbaugh Audience in United States

A data profile of the people who buy, follow and care about John Harbaugh in United States — modelled from more than twelve digital signal sources. John Harbaugh has an estimated audience of 5,125,795 people in United States.

#90among American football in United States#688among Person in United States#559in Sports

The average John Harbaugh fan in United States is 37.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Maryland.

Top brand affinities include NFL, Russell Wilson, Aaron Rodgers, with strongest over-indexing on NFL (1.67× the country average).

Demographically, the John Harbaugh audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Harbaugh fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Harbaugh profile in United States.

Audience size
5.1M
in United States
Gender
36.5%♀
63.5% male
Age
37.4
average years
Country rank
#6541
Person in United States
Fig. 01

Search interest · 12-month trend

+1138%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Harbaugh fans

36.5% are female, 63.5% are male, average age 37.4.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for John Harbaugh audience in United States
MetricValue
Female36.5%
Male63.5%
Average age37.4
Estimated audience size5,125,795
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the John Harbaugh audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4917%
50+19%
Fig. 04

Worldwide distribution

93.2%

of the worldwide John Harbaugh audience comes from United States.

Worldwide audience distribution share by country for John Harbaugh
CountryShare
United States93.2%
Canada2.5%
Mexico1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Harbaugh audience in United States is strongest.

Fig. 05

Top regions by affinity

John Harbaugh fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~300K3.68×
02New Jersey~300K1.98×
03Delaware~20K1.76×
04Pennsylvania~300K1.63×
05Ohio~200K1.53×
06Washington, District of Columbia~20K1.47×
07West Virginia~30K1.41×
08Connecticut~70K1.36×
09Michigan~200K1.33×
10New York~400K1.30×
11Virginia~200K1.23×
12South Carolina~80K1.06×
13Iowa~40K1.02×
14Georgia~200K0.99×
15Tennessee~100K0.99×
16Kentucky~60K0.97×
17Wisconsin~70K0.96×
18Kansas~40K0.94×
19South Dakota~10K0.92×
20Florida~300K0.91×
21Indiana~80K0.90×
22North Carolina~100K0.89×
23Rhode Island~10K0.89×
24Vermont~8K0.88×
25Illinois~100K0.87×
26Nebraska~20K0.87×
27Arizona~90K0.85×
28North Dakota~9K0.84×
29Idaho~20K0.82×
30Montana~10K0.82×
31Missouri~70K0.81×
32Colorado~70K0.81×
33Massachusetts~80K0.80×
34Nevada~40K0.80×
35Maine~10K0.80×
36New Hampshire~20K0.79×
37Hawaii~20K0.76×
38Minnesota~60K0.75×
39New Mexico~20K0.73×
40Alabama~50K0.71×
41Mississippi~30K0.71×
42Arkansas~30K0.71×
43Louisiana~50K0.68×
44California~400K0.65×
45Washington~70K0.65×
46Oklahoma~40K0.63×
47Alaska~7K0.63×
48Texas~300K0.60×
49Utah~30K0.60×
50Oregon~30K0.58×
Fig. 06

Affinity by region

Affinity by region — John Harbaugh, United States
0.58×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Harbaugh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Harbaugh audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.98×
02Dak PrescottSports3.38×
03LSU Tigers footballSports2.99×
04Luka DončićSports2.89×
05Aaron RodgersSports2.69×
06Baltimore RavensSports2.68×
07Minnesota TimberwolvesSports2.35×
08San Francisco 49ersSports2.17×
09BPCars & Mobility2.10×
10Monday Night FootballSports2.02×
11Anime conventionLiterature1.91×
12Mixed martial artsSports1.78×
13NBA playoffsSports1.71×
14CBS SportsMovies & TV1.69×
15NFLSports1.67×
16Buffalo BillsSports1.64×
17Golden State WarriorsSports1.63×
18NBA FinalsSports1.58×
19Super BowlSports1.57×
20ESPNMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Harbaugh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Harbaugh audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Harbaugh audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.85×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Harbaugh have in United States?

John Harbaugh has an estimated audience of 5,125,795 people in United States, concentrated in New York and California.

02

What is the gender split and age of John Harbaugh fans?

36.5% of John Harbaugh fans are female, 63.5% are male, with an average age of 37.4 years.

03

Which brands do John Harbaugh fans like most?

John Harbaugh fans show strongest brand affinity for NFL (1.67×), Russell Wilson (3.98×), and Aaron Rodgers (2.69×) over the country average.

04

Where do John Harbaugh fans live in United States?

John Harbaugh fans in United States are most concentrated in New York (reach ~400K), California (reach ~400K), and Maryland (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do John Harbaugh fans also like?

Beyond John Harbaugh itself, the audience over-indexes on Russell Wilson (3.98×), Aaron Rodgers (2.69×), Mixed martial arts (1.78×), and ESPN (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See John Harbaugh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for John Harbaugh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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