Rascasse Audience Intelligence

Jordan Poole Audience in United States

A data profile of the people who buy, follow and care about Jordan Poole in United States — modelled from more than twelve digital signal sources. Jordan Poole has an estimated audience of 1,955,186 people in United States.

#162among Basketball in United States#2662among Person in United States#1303in Sports

The average Jordan Poole fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Reggie Jackson, Brook Lopez, New Orleans Pelicans, with strongest over-indexing on Reggie Jackson (20.65× the country average).

Demographically, the Jordan Poole audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical Jordan Poole fan in United States is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Reggie Jackson.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jordan Poole profile in United States.

Audience size
2M
in United States
Gender
40.8%♀
59.2% male
Age
31.8
average years
Country rank
#14490
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jordan Poole fans

40.8% are female, 59.2% are male, average age 31.8.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Jordan Poole audience in United States
MetricValue
Female40.8%
Male59.2%
Average age31.8
Estimated audience size1,955,186
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Jordan Poole audience in United States
Age bracketShare%
16-1943%
20-2920%
30-3915%
40-4912%
50+11%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Jordan Poole audience comes from United States.

Worldwide audience distribution share by country for Jordan Poole
CountryShare
United States72.5%
Canada5.0%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jordan Poole audience in United States is strongest.

Fig. 05

Top regions by affinity

Jordan Poole fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~70K2.78×
02Maryland~50K1.60×
03Washington, District of Columbia~9K1.49×
04California~300K1.48×
05Mississippi~20K1.38×
06Michigan~70K1.37×
07Georgia~70K1.27×
08Virginia~60K1.25×
09New York~100K1.20×
10Wisconsin~30K1.17×
11North Carolina~60K1.13×
12Alabama~30K1.13×
13Indiana~40K1.12×
14Illinois~70K1.08×
15New Jersey~50K1.06×
16Arkansas~20K1.04×
17Massachusetts~40K1.02×
18Ohio~60K1.00×
19Delaware~5K0.99×
20Texas~200K0.98×
21Hawaii~8K0.97×
22Pennsylvania~60K0.95×
23South Carolina~30K0.95×
24Nevada~20K0.94×
25Oklahoma~20K0.93×
26Tennessee~40K0.92×
27Florida~100K0.91×
28Minnesota~20K0.88×
29Rhode Island~5K0.88×
30North Dakota~3K0.88×
31Missouri~30K0.85×
32West Virginia~7K0.83×
33Alaska~3K0.82×
34South Dakota~4K0.81×
35Washington~30K0.76×
36Nebraska~7K0.76×
37New Mexico~7K0.75×
38Vermont~2K0.71×
39Wyoming~2K0.71×
40Colorado~20K0.70×
41New Hampshire~5K0.69×
42Montana~4K0.67×
43Utah~10K0.65×
44Idaho~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Jordan Poole, United States
0.62×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jordan Poole audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jordan Poole audience
#·InterestCategoryAffinity×
01Reggie JacksonSports20.65×
02Brook LopezSports19.07×
03New Orleans PelicansSports5.57×
04Minnesota TimberwolvesSports3.36×
05Washington WizardsSports3.31×
06Charlotte HornetsSports3.22×
07Brooklyn NetsSports3.17×
08Phoenix SunsSports3.14×
09Houston RocketsSports3.03×
10LeBron JamesSports2.19×
11Sneaker collectingFashion & Accessoires2.15×
12Golden State WarriorsSports2.03×
13College basketballSports1.99×
14NBA FinalsSports1.96×
15Anime conventionLiterature1.92×
16Scooby-DooMovies & TV1.84×
17NBA playoffsSports1.83×
18Mobile gameGames1.79×
19Mixed martial artsSports1.69×
20Los Angeles LakersSports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jordan Poole audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jordan Poole audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Convenience OrientationPREMIUM1.19×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jordan Poole audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jordan Poole have in United States?

Jordan Poole has an estimated audience of 1,955,186 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jordan Poole fans?

40.8% of Jordan Poole fans are female, 59.2% are male, with an average age of 31.8 years.

03

Which brands do Jordan Poole fans like most?

Jordan Poole fans show strongest brand affinity for Reggie Jackson (20.65×), Brook Lopez (19.07×), and New Orleans Pelicans (5.57×) over the country average.

04

Where do Jordan Poole fans live in United States?

Jordan Poole fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jordan Poole fans also like?

Beyond Jordan Poole itself, the audience over-indexes on Brook Lopez (19.07×), New Orleans Pelicans (5.57×), Houston Rockets (3.03×), and Mobile game (1.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jordan Poole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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