A data profile of the people who buy, follow and care about JunkYard in United States — modelled from more than twelve digital signal sources. JunkYard has an estimated audience of 2,656,852 people in United States.
The average JunkYard fan in United States is 39.2 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.59× the country average).
Demographically, the JunkYard audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical JunkYard fan in United States is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Concerts.
The key figures that characterise the JunkYard profile in United States.
48.6% are female, 51.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 39.2 |
| Estimated audience size | 2,656,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide JunkYard audience comes from United States.
| Country | Share |
|---|---|
| United States | 54.9% |
| Norway | 17.5% |
| Sweden | 10.5% |
Where the JunkYard audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~90K | 2.19× | |
| 02 | Utah | ~40K | 1.63× | |
| 03 | Indiana | ~70K | 1.48× | |
| 04 | Wisconsin | ~60K | 1.43× | |
| 05 | North Dakota | ~8K | 1.38× | |
| 06 | Illinois | ~100K | 1.36× | |
| 07 | Ohio | ~100K | 1.32× | |
| 08 | Michigan | ~90K | 1.29× | |
| 09 | Arizona | ~70K | 1.23× | |
| 10 | Tennessee | ~70K | 1.23× | |
| 11 | Florida | ~200K | 1.22× | |
| 12 | Kentucky | ~40K | 1.21× | |
| 13 | Wyoming | ~5K | 1.21× | |
| 14 | Texas | ~300K | 1.20× | |
| 15 | Idaho | ~20K | 1.13× | |
| 16 | Iowa | ~20K | 1.08× | |
| 17 | Pennsylvania | ~100K | 1.07× | |
| 18 | Georgia | ~90K | 1.05× | |
| 19 | North Carolina | ~90K | 1.05× | |
| 20 | Missouri | ~50K | 1.05× | |
| 21 | Maryland | ~50K | 1.03× | |
| 22 | Mississippi | ~20K | 1.02× | |
| 23 | Alabama | ~40K | 0.97× | |
| 24 | New Mexico | ~10K | 0.95× | |
| 25 | Washington | ~50K | 0.94× | |
| 26 | West Virginia | ~10K | 0.93× | |
| 27 | Delaware | ~7K | 0.90× | |
| 28 | South Carolina | ~40K | 0.89× | |
| 29 | Kansas | ~20K | 0.89× | |
| 30 | Connecticut | ~20K | 0.88× | |
| 31 | Massachusetts | ~50K | 0.86× | |
| 32 | Oklahoma | ~30K | 0.85× | |
| 33 | Montana | ~6K | 0.85× | |
| 34 | Alaska | ~5K | 0.84× | |
| 35 | Minnesota | ~30K | 0.83× | |
| 36 | Arkansas | ~20K | 0.83× | |
| 37 | Rhode Island | ~7K | 0.83× | |
| 38 | New Jersey | ~60K | 0.82× | |
| 39 | California | ~200K | 0.81× | |
| 40 | South Dakota | ~5K | 0.76× | |
| 41 | Nebraska | ~10K | 0.75× | |
| 42 | Louisiana | ~30K | 0.74× | |
| 43 | Hawaii | ~9K | 0.74× | |
| 44 | Oregon | ~20K | 0.73× | |
| 45 | Nevada | ~20K | 0.71× | |
| 46 | New Hampshire | ~8K | 0.71× | |
| 47 | Maine | ~7K | 0.69× | |
| 48 | Washington, District of Columbia | ~5K | 0.64× | |
| 49 | New York | ~100K | 0.63× | |
| 50 | Vermont | ~3K | 0.62× |
The strongest cross-interests of the JunkYard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.59× | ||
| 02 | Depop | Fashion & Accessoires | 2.24× | ||
| 03 | Livemusic | Music & Radio | 1.93× | ||
| 04 | Compact car | Cars & Mobility | 1.75× | ||
| 05 | Labor Day | Politics & Society | 1.71× | ||
| 06 | Movie theater | Movies & TV | 1.69× | ||
| 07 | Megan Fox | Movies & TV | 1.69× | ||
| 08 | Us Weekly | Internet & Social Media | 1.64× | ||
| 09 | Film score | Music & Radio | 1.63× | ||
| 10 | Music festivals | Music & Radio | 1.62× | ||
| 11 | Voucher | Shopping | 1.60× | ||
| 12 | Bars | Travel & Leisure | 1.56× | ||
| 13 | Brewing | Food & Beverages | 1.56× | ||
| 14 | Nightlife | Arts & Culture | 1.54× | ||
| 15 | Foodie | Food & Beverages | 1.53× | ||
| 16 | Flatbread | Food & Beverages | 1.53× | ||
| 17 | Wine tasting | Food & Beverages | 1.51× | ||
| 18 | Facial hair | Beauty & Wellness | 1.51× | ||
| 19 | Meteorology | Home & Garden | 1.50× | ||
| 20 | Credit union | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Community Orientation | OPEN | 1.22× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| DIY Mentality | THRILL | 0.89× | |
| Creativity | OPEN | 0.92× |
JunkYard has an estimated audience of 2,656,852 people in United States, concentrated in Texas and California.
48.6% of JunkYard fans are female, 51.4% are male, with an average age of 39.2 years.
JunkYard fans show strongest brand affinity for Concerts (2.59×), Bars (1.56×), and Livemusic (1.93×) over the country average.
JunkYard fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond JunkYard itself, the audience over-indexes on Bars (1.56×), Livemusic (1.93×), Foodie (1.53×), and Music festivals (1.62×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for JunkYard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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