K12 (company) Audience in United States

K12 (company) logo

K12 (company) has an estimated audience of 1,346,631 people in United States. 85.5% are female, 14.5% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Monogram, Saving, Jesse Plemons, Google Photos, Nebraska Cornhuskers football.

The average K12 (company) fan in United States is 39.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Monogram, Saving, Jesse Plemons, with strongest over-indexing on Monogram (5.37× the country average). Demographically, the K12 (company) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Education

Demographics of K12 (company) fans

Demographic split for K12 (company) audience in United States
MetricValue
Female85.5%
Male14.5%
Average age39.5
Estimated audience size1,346,631

Audience persona

The typical K12 (company) fan in United States is more female, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for K12 (company) in United States
RegionReachAffinity
Texas289,6992.5×
California145,8750.99×
Florida104,2211.14×
Ohio77,6751.87×
Indiana63,3172.57×
Michigan55,4431.57×
North Carolina49,3421.22×
Virginia47,5081.45×
Alabama46,6752.48×
Tennessee44,5251.65×
South Carolina38,9741.92×
Missouri34,1381.57×
Washington32,2861.2×
Louisiana29,5021.7×
Arizona29,2351.06×
Oklahoma27,8261.86×
Arkansas27,6322.49×
Kentucky25,8341.53×
Georgia25,4980.61×
Pennsylvania23,4060.52×
New York20,3570.27×
Colorado18,9970.9×
Illinois17,9140.4×
Wisconsin16,5190.82×
New Mexico15,5632.3×
Minnesota13,4190.7×
West Virginia12,4081.98×
Kansas11,9321.12×
Oregon10,9820.71×
Maryland9,9850.43×
New Jersey9,2410.27×
Idaho9,0901.35×
Utah9,0590.75×
Iowa8,6080.78×
Nevada7,0930.54×
Mississippi5,8950.53×
Massachusetts5,6020.21×
Connecticut3,3620.25×
Wyoming2,9371.47×
Washington, District of Columbia2,0610.51×
Nebraska1,8040.27×
Hawaii1,5290.26×
Maine1,3850.29×
South Dakota1,3000.42×
Montana1,0650.29×
New Hampshire1,0620.2×
North Dakota9620.35×
Rhode Island9530.22×
Delaware9320.25×
Alaska6510.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for K12 (company) audience
BrandAffinityCategory
Monogram5.37×Home & Garden
Saving2.85×Business & Career
Jesse Plemons3.22×Movies & TV
Google Photos1.97×Technology & Electronics
Nebraska Cornhuskers football2×Sports
Nurse education1.74×Kids & Family
Historic site1.98×Arts & Culture
Staycation1.53×Home & Garden
Stamp collecting2.19×Home & Garden
Charlamagne Tha God3.97×Movies & TV
Holt Renfrew4.92×Shopping
Jack White1.69×Movies & TV
Go Go's4.06×Music & Radio
Solo climbing2.36×Sports
HomeSense1.78×Home & Garden
Google Analytics1.64×Internet & Social Media
Corona (band)1.9×Music & Radio
Fox & Friends1.66×Movies & TV
Mount Kilimanjaro5.37×Travel & Leisure
Tezz2.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by K12 (company) audience
TraitClusterScore
ExtroversionTHRILL2.02
Community OrientationOPEN1.47
PatriotismCONSERVATISM1.45
Price SensitivityPREMIUM1.45
Family OrientationCONSERVATISM1.36
Need for SecurityCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for K12 (company)
CountryShare
United States41.8%
Japan2.9%
Brazil2.3%

See K12 (company) audiences in other countries

More Education audiences in United States

Frequently asked questions

How many fans does K12 (company) have in United States?

K12 (company) has an estimated audience of 1,346,631 people in United States, concentrated in Texas and California.

What is the gender split and age of K12 (company) fans?

85.5% of K12 (company) fans are female, 14.5% are male, with an average age of 39.5 years.

Which brands do K12 (company) fans like most?

K12 (company) fans show strongest brand affinity for Monogram (5.37×), Saving (2.85×), and Jesse Plemons (3.22×) over the country average.

Where do K12 (company) fans live in United States?

K12 (company) fans in United States are most concentrated in Texas (reach 289,699), California (reach 145,875), and Florida (reach 104,221). These three regions account for the largest share of the active audience.

What other brands do K12 (company) fans also like?

Beyond K12 (company) itself, the audience over-indexes on Saving (2.85×), Jesse Plemons (3.22×), Google Photos (1.97×), and Nebraska Cornhuskers football (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for K12 (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.