A data profile of the people who buy, follow and care about Kabuki in United States — modelled from more than twelve digital signal sources. Kabuki has an estimated audience of 1,121,802 people in United States.
The average Kabuki fan in United States is 37.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Sustainable energy, Renewable energy, QVC, with strongest over-indexing on Sustainable energy (4.05× the country average).
Demographically, the Kabuki audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kabuki fan in United States is more female, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Kabuki profile in United States.
63.2% are female, 36.8% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 37.9 |
| Estimated audience size | 1,121,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 18% |
Where the Kabuki audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rhode Island | ~20K | 6.32× | |
| 02 | Mississippi | ~50K | 5.59× | |
| 03 | Alabama | ~50K | 3.22× | |
| 04 | Tennessee | ~50K | 2.06× | |
| 05 | Arizona | ~50K | 2.00× | |
| 06 | California | ~200K | 1.84× | |
| 07 | Hawaii | ~9K | 1.79× | |
| 08 | Virginia | ~40K | 1.52× | |
| 09 | Pennsylvania | ~60K | 1.49× | |
| 10 | Utah | ~10K | 1.24× | |
| 11 | Florida | ~90K | 1.20× | |
| 12 | Kentucky | ~20K | 1.18× | |
| 13 | North Carolina | ~40K | 1.13× | |
| 14 | Nevada | ~10K | 1.10× | |
| 15 | Michigan | ~30K | 1.02× | |
| 16 | Indiana | ~20K | 0.97× | |
| 17 | Texas | ~80K | 0.81× | |
| 18 | Alaska | ~2K | 0.76× | |
| 19 | Vermont | ~1K | 0.74× | |
| 20 | North Dakota | ~2K | 0.71× | |
| 21 | Arkansas | ~6K | 0.69× | |
| 22 | South Dakota | ~2K | 0.69× | |
| 23 | Montana | ~2K | 0.68× | |
| 24 | Maine | ~3K | 0.65× | |
| 25 | Washington, District of Columbia | ~2K | 0.65× | |
| 26 | Idaho | ~4K | 0.64× | |
| 27 | West Virginia | ~3K | 0.64× | |
| 28 | Delaware | ~2K | 0.64× | |
| 29 | Oregon | ~8K | 0.63× | |
| 30 | New Hampshire | ~3K | 0.63× | |
| 31 | Ohio | ~20K | 0.62× | |
| 32 | New Mexico | ~3K | 0.61× | |
| 33 | Nebraska | ~3K | 0.60× | |
| 34 | Missouri | ~10K | 0.59× | |
| 35 | Louisiana | ~9K | 0.58× | |
| 36 | Connecticut | ~7K | 0.58× | |
| 37 | New Jersey | ~20K | 0.57× | |
| 38 | Oklahoma | ~7K | 0.56× | |
| 39 | New York | ~30K | 0.55× | |
| 40 | Kansas | ~5K | 0.55× | |
| 41 | Massachusetts | ~10K | 0.54× | |
| 42 | Iowa | ~5K | 0.52× | |
| 43 | Georgia | ~20K | 0.50× | |
| 44 | Maryland | ~10K | 0.50× | |
| 45 | Washington | ~10K | 0.49× | |
| 46 | South Carolina | ~8K | 0.48× | |
| 47 | Minnesota | ~8K | 0.48× | |
| 48 | Wisconsin | ~8K | 0.47× | |
| 49 | Illinois | ~20K | 0.44× | |
| 50 | Colorado | ~8K | 0.44× |
The strongest cross-interests of the Kabuki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 4.05× | ||
| 02 | QVC | Movies & TV | 4.00× | ||
| 03 | Renewable energy | Business & Career | 3.61× | ||
| 04 | Mineral water | Food & Beverages | 3.55× | ||
| 05 | Life extension | Health | 3.44× | ||
| 06 | First class travel | Travel & Leisure | 3.03× | ||
| 07 | FedEx | Business & Career | 2.96× | ||
| 08 | Weather forecasting | Home & Garden | 2.81× | ||
| 09 | Discount stores | Shopping | 2.48× | ||
| 10 | Mortgage loans | Business & Career | 2.29× | ||
| 11 | Solar energy | Home & Garden | 2.29× | ||
| 12 | Innovation | Business & Career | 2.13× | ||
| 13 | Shopping malls | Shopping | 2.01× | ||
| 14 | Subway | Food & Beverages | 1.94× | ||
| 15 | Airbnb | Travel & Leisure | 1.80× | ||
| 16 | Organic food | Food & Beverages | 1.78× | ||
| 17 | Pizza Hut | Food & Beverages | 1.77× | ||
| 18 | Internet & Social Media | 1.71× | |||
| 19 | McDonald's | Food & Beverages | 1.59× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.80× | |
| Patriotism | CONSERVATISM | 1.60× | |
| Sustainability | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Creativity | OPEN | 0.90× |
Kabuki has an estimated audience of 1,121,802 people in United States, concentrated in California and Florida.
63.2% of Kabuki fans are female, 36.8% are male, with an average age of 37.9 years.
Kabuki fans show strongest brand affinity for Sustainable energy (4.05×), Renewable energy (3.61×), and QVC (4×) over the country average.
Kabuki fans in United States are most concentrated in California (reach ~200K), Florida (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Kabuki itself, the audience over-indexes on Renewable energy (3.61×), QVC (4×), FedEx (2.96×), and Mortgage loans (2.29×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kabuki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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