KBXX 97.9 The Box Audience in United States
KBXX 97.9 The Box has an estimated audience of 305,925 people in United States. 60.8% are female, 39.2% are male, average age 37.4. Top brand affinities: Graham Greene, Chili con carne, Consequence (rapper), Leverage (TV series), Commercial mortgage.
Top brand affinities include Graham Greene, Chili con carne, Consequence (rapper), with strongest over-indexing on Graham Greene (2.5× the country average). Demographically, the KBXX 97.9 The Box audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.
Category: Music & Radio · Type: Radio Station
Demographics of KBXX 97.9 The Box fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 37.4 |
| Estimated audience size | 305,925 |
Audience persona
The typical KBXX 97.9 The Box fan in United States is more female, around 37.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Graham Greene.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graham Greene | 2.5× | Literature |
| Chili con carne | 2.51× | Food & Beverages |
| Consequence (rapper) | 1.93× | Music & Radio |
| Leverage (TV series) | 1.61× | Movies & TV |
| Commercial mortgage | 1.56× | Business & Career |
| Overtone | 2.07× | Beauty & Wellness |
| Jabberwocky (band) | 1.93× | Music & Radio |
| Nick Jr. (Australia) | 1.73× | Kids & Family |
| Brittney Griner | 1.52× | Sports |
| Alan Greenspan | 2.41× | Business & Career |
| Ural Mountains | 2.16× | Travel & Leisure |
| Cockpit | 1.52× | Travel & Leisure |
| E-box | 2.05× | Health |
| Finding Your Roots | 1.72× | Movies & TV |
| Lion of Judah | 2.15× | |
| Pat's King of Steaks | 2.44× | |
| Iguala | 1.96× | Travel & Leisure |
| Jebel Ali Free Zone | 6.84× | Business & Career |
| Cal Ripken, Jr. | 2× | Sports |
| Ash vs Evil Dead | 1.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.21 |
| Family Orientation | CONSERVATISM | 1.14 |
| Need for Security | CONSERVATISM | 1.09 |
| Career Orientation | POWER | 1.07 |
| Social Media Usage | JOY | 1.04 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| United Kingdom | 0.3% |
| Canada | 0.2% |
See KBXX 97.9 The Box audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for KBXX 97.9 The Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.