KBXX 97.9 The Box Audience in United States
KBXX 97.9 The Box has an estimated audience of 305,925 people in United States. 60.8% are female, 39.2% are male, average age 37.4. Top brand affinities: Houston Rockets, Houston Astros, Houston Texans, Whataburger, Internet celebrity.
Top brand affinities include Houston Rockets, Houston Astros, Houston Texans, with strongest over-indexing on Houston Rockets (8.31× the country average). Demographically, the KBXX 97.9 The Box audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.
Category: Music & Radio · Type: Radio Station
Demographics of KBXX 97.9 The Box fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 37.4 |
| Estimated audience size | 305,925 |
Audience persona
The typical KBXX 97.9 The Box fan in United States is more female, around 37.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Houston Rockets.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Houston Rockets | 8.31× | Sports |
| Houston Astros | 8.83× | Sports |
| Houston Texans | 6.16× | Sports |
| Whataburger | 3.24× | Food & Beverages |
| Internet celebrity | 3.23× | Internet & Social Media |
| Teyana Taylor | 4.66× | Movies & TV |
| Los Angeles Lakers | 2.41× | Sports |
| Gangsta rap | 2.58× | Music & Radio |
| Credit (finance) | 2.11× | Business & Career |
| Chicago Bulls | 2.43× | Sports |
| United Airlines | 1.79× | Travel & Leisure |
| LeBron James | 1.96× | Sports |
| Houston Dynamo | 11.31× | Sports |
| Eyelash extensions | 2.15× | Beauty & Wellness |
| Hair care | 1.52× | Beauty & Wellness |
| Cleveland Cavaliers | 2.3× | Sports |
| Miami Heat | 1.98× | Sports |
| Boston Celtics | 1.93× | Sports |
| Streetwear | 1.55× | Fashion & Accessoires |
| Dallas Mavericks | 2.24× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.21 |
| Family Orientation | CONSERVATISM | 1.14 |
| Need for Security | CONSERVATISM | 1.09 |
| Career Orientation | POWER | 1.07 |
| Social Media Usage | JOY | 1.04 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| United Kingdom | 0.3% |
| Canada | 0.2% |
See KBXX 97.9 The Box audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for KBXX 97.9 The Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.