Rascasse Audience Intelligence

KBXX 97.9 The Box Audience in United States

A data profile of the people who buy, follow and care about KBXX 97.9 The Box in United States — modelled from more than twelve digital signal sources. KBXX 97.9 The Box has an estimated audience of 306,263 people in United States.

#53among Radio Station in United States#6962in Music & Radio

The average KBXX 97.9 The Box fan in United States is 37.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Houston Rockets, Internet celebrity, Whataburger, with strongest over-indexing on Houston Rockets (7.32× the country average).

Demographically, the KBXX 97.9 The Box audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

The typical KBXX 97.9 The Box fan in United States is more female, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Houston Rockets.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KBXX 97.9 The Box profile in United States.

Audience size
306K
in United States
Gender
60.8%♀
39.2% male
Age
37.4
average years
Country rank
#47841
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KBXX 97.9 The Box fans

60.8% are female, 39.2% are male, average age 37.4.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for KBXX 97.9 The Box audience in United States
MetricValue
Female60.8%
Male39.2%
Average age37.4
Estimated audience size306,263
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the KBXX 97.9 The Box audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3924%
40-4921%
50+12%
Fig. 04

Worldwide distribution

99.4%

of the worldwide KBXX 97.9 The Box audience comes from United States.

Worldwide audience distribution share by country for KBXX 97.9 The Box
CountryShare
United States99.4%
United Kingdom0.3%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KBXX 97.9 The Box audience in United States is strongest.

Fig. 05

Top regions by affinity

KBXX 97.9 The Box fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K21.11×
02Louisiana~5K1.20×
03North Dakota<1K1.13×
04South Dakota<1K1.01×
05New Mexico~2K1.00×
06Washington, District of Columbia<1K1.00×
07Delaware<1K1.00×
08Alaska<1K1.00×
09Mississippi~3K0.99×
10Hawaii~1K0.99×
11Montana<1K0.99×
12Vermont<1K0.99×
13Nevada~3K0.98×
14Nebraska~2K0.98×
15Idaho~2K0.98×
16West Virginia~1K0.98×
17New Hampshire~1K0.98×
18Maine~1K0.98×
19Rhode Island<1K0.98×
20Arkansas~2K0.97×
21Iowa~2K0.96×
22Kansas~2K0.96×
23Oregon~3K0.95×
24Oklahoma~3K0.95×
25Utah~3K0.95×
26Alabama~4K0.94×
27Kentucky~4K0.94×
28Connecticut~3K0.94×
29Missouri~5K0.93×
30South Carolina~4K0.93×
31Massachusetts~6K0.92×
32Indiana~5K0.92×
33Maryland~5K0.92×
34Minnesota~4K0.92×
35New Jersey~7K0.91×
36Arizona~6K0.91×
37Washington~6K0.91×
38Tennessee~6K0.91×
39Colorado~4K0.91×
40Michigan~7K0.90×
41Ohio~8K0.89×
42North Carolina~8K0.89×
43Illinois~9K0.86×
44Pennsylvania~9K0.85×
45Florida~20K0.81×
46New York~10K0.81×
47California~20K0.71×
Fig. 06

Affinity by region

Affinity by region — KBXX 97.9 The Box, United States
0.71×1.00×21.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KBXX 97.9 The Box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KBXX 97.9 The Box audience
#·InterestCategoryAffinity×
01Houston DynamoSports16.02×
02Houston RocketsSports7.32×
03Katt WilliamsMovies & TV5.85×
04Houston TexansSports5.47×
05Teyana TaylorMovies & TV5.36×
06Internet celebrityInternet & Social Media4.35×
07WhataburgerFood & Beverages4.19×
08Gangsta rapMusic & Radio2.77×
09Charlotte HornetsSports2.50×
10Credit (finance)Business & Career2.37×
11Dallas MavericksSports2.37×
12Red LobsterFood & Beverages2.14×
13United AirlinesTravel & Leisure2.05×
14Street foodFood & Beverages1.87×
15T-MobileTechnology & Electronics1.82×
16Eyelash extensionsBeauty & Wellness1.80×
17Los Angeles LakersSports1.62×
18Discount TireShopping1.59×
19Online newspaperNews1.54×
20Breaking newsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KBXX 97.9 The Box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KBXX 97.9 The Box audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.64×
Convenience OrientationPREMIUM1.58×
Urban LifestyleOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KBXX 97.9 The Box audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.20×
Design AffinityPREMIUM0.48×
Sports ActivityPOWER0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KBXX 97.9 The Box have in United States?

KBXX 97.9 The Box has an estimated audience of 306,263 people in United States, concentrated in Texas and California.

02

What is the gender split and age of KBXX 97.9 The Box fans?

60.8% of KBXX 97.9 The Box fans are female, 39.2% are male, with an average age of 37.4 years.

03

Which brands do KBXX 97.9 The Box fans like most?

KBXX 97.9 The Box fans show strongest brand affinity for Houston Rockets (7.32×), Internet celebrity (4.35×), and Whataburger (4.19×) over the country average.

04

Where do KBXX 97.9 The Box fans live in United States?

KBXX 97.9 The Box fans in United States are most concentrated in Texas (reach ~200K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do KBXX 97.9 The Box fans also like?

Beyond KBXX 97.9 The Box itself, the audience over-indexes on Internet celebrity (4.35×), Whataburger (4.19×), Houston Texans (5.47×), and Teyana Taylor (5.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See KBXX 97.9 The Box audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KBXX 97.9 The Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →