Rascasse Audience Intelligence

Ketel Marte Audience in United States

A data profile of the people who buy, follow and care about Ketel Marte in United States — modelled from more than twelve digital signal sources. Ketel Marte has an estimated audience of 1,639,813 people in United States.

#96among Baseball in United States#3247among Person in United States#1481in Sports

The average Ketel Marte fan in United States is 37.3 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, New York.

Top brand affinities include Arizona Diamondbacks, MLB, Seattle Mariners, with strongest over-indexing on Arizona Diamondbacks (11.08× the country average).

Demographically, the Ketel Marte audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.

The typical Ketel Marte fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Arizona Diamondbacks.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ketel Marte profile in United States.

Audience size
1.6M
in United States
Gender
36.0%♀
64.0% male
Age
37.3
average years
Country rank
#16591
Person in United States
Fig. 01

Search interest · 12-month trend

+156%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ketel Marte fans

36.0% are female, 64.0% are male, average age 37.3.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Ketel Marte audience in United States
MetricValue
Female36.0%
Male64.0%
Average age37.3
Estimated audience size1,639,813
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Ketel Marte audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

88.6%

of the worldwide Ketel Marte audience comes from United States.

Worldwide audience distribution share by country for Ketel Marte
CountryShare
United States88.6%
Canada6.1%
Mexico1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ketel Marte audience in United States is strongest.

Fig. 05

Top regions by affinity

Ketel Marte fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K6.75×
02Massachusetts~60K1.92×
03Rhode Island~8K1.67×
04Washington~50K1.64×
05New Jersey~60K1.60×
06Connecticut~20K1.51×
07New York~100K1.38×
08Pennsylvania~70K1.38×
09Maine~7K1.26×
10Delaware~4K0.99×
11Vermont~3K0.98×
12Florida~100K0.95×
13Maryland~20K0.85×
14Nevada~10K0.83×
15Washington, District of Columbia~4K0.80×
16Montana~3K0.80×
17Wisconsin~20K0.79×
18Kansas~10K0.79×
19Alaska~3K0.79×
20Louisiana~20K0.78×
21Wyoming~2K0.78×
22California~100K0.77×
23South Dakota~3K0.74×
24North Dakota~2K0.74×
25West Virginia~5K0.72×
26Indiana~20K0.71×
27Oregon~10K0.70×
28Virginia~30K0.69×
29Iowa~9K0.69×
30Tennessee~20K0.68×
31Nebraska~5K0.65×
32South Carolina~10K0.64×
33Mississippi~8K0.64×
34Georgia~30K0.61×
35Utah~8K0.60×
36Arkansas~8K0.60×
37Texas~70K0.53×
38Oklahoma~9K0.52×
39Minnesota~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Ketel Marte, United States
0.51×1.00×6.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ketel Marte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ketel Marte audience
#·InterestCategoryAffinity×
01Arizona DiamondbacksSports11.08×
02Seattle MarinersSports4.30×
03Major League Baseball All-Star GameSports3.86×
04World SeriesSports3.74×
05Aaron JudgeSports3.37×
06Minor League BaseballSports3.27×
07Boston Red SoxSports3.01×
08Houston AstrosSports2.46×
09MLBSports2.37×
10MLB.comSports2.29×
11New York YankeesSports2.06×
12Anime conventionLiterature1.85×
13House musicMusic & Radio1.82×
14Scooby-DooMovies & TV1.81×
15Detroit TigersSports1.79×
16CBS SportsMovies & TV1.75×
17NBA FinalsSports1.60×
18High schoolBusiness & Career1.59×
19PGA TourSports1.57×
20Las VegasTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ketel Marte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ketel Marte audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
Risk AppetiteTHRILL1.14×
Career OrientationPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ketel Marte audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
CreativityOPEN0.84×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ketel Marte have in United States?

Ketel Marte has an estimated audience of 1,639,813 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Ketel Marte fans?

36.0% of Ketel Marte fans are female, 64.0% are male, with an average age of 37.3 years.

03

Which brands do Ketel Marte fans like most?

Ketel Marte fans show strongest brand affinity for Arizona Diamondbacks (11.08×), MLB (2.37×), and Seattle Mariners (4.3×) over the country average.

04

Where do Ketel Marte fans live in United States?

Ketel Marte fans in United States are most concentrated in Arizona (reach ~200K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ketel Marte fans also like?

Beyond Ketel Marte itself, the audience over-indexes on MLB (2.37×), Seattle Mariners (4.3×), Major League Baseball All-Star Game (3.86×), and Boston Red Sox (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Ketel Marte audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ketel Marte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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