Key lime Audience in United States

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Key lime has an estimated audience of 414,531 people in United States. 71.3% are female, 28.7% are male, average age 41.3. Top regions: Florida, California, Texas. Top brand affinities: Keene, New Hampshire, Minnesota, Sinaloa, Nebraska, Jingoism.

The average Key lime fan in United States is 41.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Keene, New Hampshire, Minnesota, Sinaloa, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Key lime audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Key lime fans

Demographic split for Key lime audience in United States
MetricValue
Female71.3%
Male28.7%
Average age41.3
Estimated audience size414,531

Audience persona

The typical Key lime fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Key lime in United States
RegionReachAffinity
Florida72,6142.59×
California59,2071.3×
Texas35,3910.99×
New York28,0841.21×
Georgia17,3431.36×
Illinois16,0711.16×
North Carolina14,1151.13×
Pennsylvania13,0460.93×
New Jersey11,9381.13×
Virginia11,3921.13×
Ohio11,0600.87×
Michigan10,5270.97×
Maryland8,9031.25×
Arizona8,7561.03×
Massachusetts8,4831.04×
Washington8,4261.01×
Tennessee8,3291×
South Carolina8,0941.3×
Indiana7,0770.93×
Missouri6,5670.98×
Colorado6,4410.99×
Alabama6,0971.05×
Louisiana5,5661.04×
Wisconsin5,5390.89×
Minnesota5,2010.88×
Oklahoma4,8551.05×
Connecticut4,4621.07×
Oregon4,4430.93×
Kentucky4,4330.85×
Nevada4,2041.05×
Utah3,7091×
Arkansas3,3320.98×
Mississippi3,1830.93×
Iowa2,8450.83×
Kansas2,8370.87×
Hawaii2,1331.2×
Idaho1,7090.82×
Nebraska1,6020.77×
New Mexico1,5540.75×
Washington, District of Columbia1,4661.18×
West Virginia1,3570.7×
Maine1,2950.87×
New Hampshire1,2910.79×
Rhode Island1,1970.91×
Delaware1,1431×
Montana8690.76×
Alaska6890.78×
South Dakota6880.72×
Vermont5700.78×
North Dakota5260.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Key lime audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Minnesota4.89×Travel & Leisure
Sinaloa8.73×Travel & Leisure
Nebraska6.01×Travel & Leisure
Jingoism3.51×Politics & Society
Goop8.39×Internet & Social Media
headspace13.54×Health
Cherish (group)15.67×Music & Radio
Governor of Michigan10.63×Politics & Society
Google Home9.06×Technology & Electronics
Grace Slick11.8×Music & Radio
Justice3.86×Politics & Society
Wok8.41×Food & Beverages
Historic site5.16×Arts & Culture
Sailor5.85×Travel & Leisure
Fairy godmother8.02×Literature
Product design2.06×Business & Career
National Paralympic Committee24.04×Sports
Hardik Pandya15.32×Sports
Grinch3.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Key lime audience
TraitClusterScore
IndulgenceJOY1.66
Price SensitivityPREMIUM1.47
Healthy LifestyleBALANCE1.37
Community OrientationOPEN1.36
Family OrientationCONSERVATISM1.35
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Key lime
CountryShare
Italy35.9%
United States35.5%
Thailand5.7%

See Key lime audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Key lime have in United States?

Key lime has an estimated audience of 414,531 people in United States, concentrated in Florida and California.

What is the gender split and age of Key lime fans?

71.3% of Key lime fans are female, 28.7% are male, with an average age of 41.3 years.

Which brands do Key lime fans like most?

Key lime fans show strongest brand affinity for Keene, New Hampshire (675×), Minnesota (4.89×), and Sinaloa (8.73×) over the country average.

Where do Key lime fans live in United States?

Key lime fans in United States are most concentrated in Florida (reach 72,614), California (reach 59,207), and Texas (reach 35,391). These three regions account for the largest share of the active audience.

What other brands do Key lime fans also like?

Beyond Key lime itself, the audience over-indexes on Minnesota (4.89×), Sinaloa (8.73×), Nebraska (6.01×), and Jingoism (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Key lime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.