KNBR Audience in United States

KNBR logo

KNBR has an estimated audience of 373,103 people in United States. 25.3% are female, 74.7% are male, average age 42.8. Top regions: California, Texas, Oregon. Top brand affinities: San Jose Sharks, San Francisco Giants, Calzedonia, Houston Astros, Los Angeles Dodgers.

The average KNBR fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Oregon. Top brand affinities include San Jose Sharks, San Francisco Giants, Calzedonia, with strongest over-indexing on San Jose Sharks (24.53× the country average). Demographically, the KNBR audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of KNBR fans

Demographic split for KNBR audience in United States
MetricValue
Female25.3%
Male74.7%
Average age42.8
Estimated audience size373,103

Audience persona

The typical KNBR fan in United States is more male, around 42.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for San Jose Sharks.

Top regions in United States

Top regions ranked by reach for KNBR in United States
RegionReachAffinity
California279,82814.5×
Texas21,5480.67×
Oregon18,7014.37×
Arizona11,9761.57×
Colorado11,6071.97×
New York9,8460.47×
Nevada9,6292.67×
Washington8,8021.18×
Hawaii4,9123.06×
Illinois4,4140.36×
Florida3,9950.16×
Virginia3,4660.38×
Georgia3,0190.26×
New Jersey2,7430.29×
Michigan2,5870.27×
Montana2,4462.36×
Pennsylvania2,2390.18×
Kansas2,2340.76×
Massachusetts2,1910.3×
Idaho2,1811.17×
Minnesota2,0860.39×
North Carolina1,9810.18×
Utah1,9430.58×
Alaska1,8522.32×
Ohio1,6360.14×
Tennessee1,6110.22×
Missouri1,4090.23×
New Mexico1,3990.75×
Indiana1,2990.19×
Oklahoma1,2430.3×
South Carolina1,2270.22×
Alabama1,1840.23×
Kentucky1,1650.25×
Maryland1,0910.17×
Louisiana9690.2×
Wisconsin9530.17×
Connecticut9510.25×
Mississippi8860.29×
Iowa8380.27×
Washington, District of Columbia8100.72×
Arkansas7260.24×
Nebraska7260.39×
West Virginia6750.39×
Maine6260.47×
South Dakota5790.67×
North Dakota5640.74×
New Hampshire5560.38×
Wyoming5460.99×
Rhode Island5370.45×
Vermont5280.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KNBR audience
BrandAffinityCategory
San Jose Sharks24.53×Sports
San Francisco Giants10.59×Sports
Calzedonia29.3×Fashion & Accessoires
Houston Astros5.99×Sports
Los Angeles Dodgers4.22×Sports
Los Angeles Lakers2.95×Sports
Seattle Seahawks3.83×Sports
Burning Man7.5×Music & Radio
Golden State Warriors2.6×Sports
Boston Celtics3.15×Sports
Kartell26.75×Home & Garden
Green Bay Packers2.78×Sports
Las Vegas Raiders3.66×Sports
LeBron James2.56×Sports
Los Angeles Rams3.48×Sports
MLB1.61×Sports
Minnesota Timberwolves3.28×Sports
Houston Rockets2.83×Sports
Boston Red Sox3.04×Sports
Athletics6.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KNBR audience
TraitClusterScore
Early Adopter MentalityPOWER1.91
Quality AwarenessPREMIUM1.17
Luxury OrientationPREMIUM1.12
Urban LifestyleOPEN0.95
Sports ActivityPOWER0.95
Need for SecurityCONSERVATISM0.93

Worldwide distribution

Worldwide audience distribution share by country for KNBR
CountryShare
United States99.8%
Philippines0.1%
Germany0.1%

See KNBR audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does KNBR have in United States?

KNBR has an estimated audience of 373,103 people in United States, concentrated in California and Texas.

What is the gender split and age of KNBR fans?

25.3% of KNBR fans are female, 74.7% are male, with an average age of 42.8 years.

Which brands do KNBR fans like most?

KNBR fans show strongest brand affinity for San Jose Sharks (24.53×), San Francisco Giants (10.59×), and Calzedonia (29.3×) over the country average.

Where do KNBR fans live in United States?

KNBR fans in United States are most concentrated in California (reach 279,828), Texas (reach 21,548), and Oregon (reach 18,701). These three regions account for the largest share of the active audience.

What other brands do KNBR fans also like?

Beyond KNBR itself, the audience over-indexes on San Francisco Giants (10.59×), Calzedonia (29.3×), Houston Astros (5.99×), and Los Angeles Dodgers (4.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KNBR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.