Rascasse Audience Intelligence

KNBR Audience in United States

A data profile of the people who buy, follow and care about KNBR in United States — modelled from more than twelve digital signal sources. KNBR has an estimated audience of 371,747 people in United States.

#40among Radio Station in United States#6196in Music & Radio

The average KNBR fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Oregon.

Top brand affinities include San Jose Sharks, San Francisco Giants, Mortgage loans, with strongest over-indexing on San Jose Sharks (26.79× the country average).

Demographically, the KNBR audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KNBR fan in United States is more male, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for San Jose Sharks.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KNBR profile in United States.

Audience size
372K
in United States
Gender
25.3%♀
74.7% male
Age
42.8
average years
Country rank
#43227
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KNBR fans

25.3% are female, 74.7% are male, average age 42.8.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for KNBR audience in United States
MetricValue
Female25.3%
Male74.7%
Average age42.8
Estimated audience size371,747
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the KNBR audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3924%
40-4924%
50+25%
Fig. 04

Worldwide distribution

99.8%

of the worldwide KNBR audience comes from United States.

Worldwide audience distribution share by country for KNBR
CountryShare
United States99.8%
Philippines0.1%
Germany0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KNBR audience in United States is strongest.

Fig. 05

Top regions by affinity

KNBR fans by region: top regions in United States
#RegionReachAffinity×
01California~300K14.00×
02Oregon~20K3.60×
03Hawaii~5K2.85×
04Nevada~10K2.64×
05Alaska~1K1.63×
06Montana~2K1.58×
07Colorado~9K1.50×
08Washington~10K1.33×
09Arizona~10K1.27×
10Idaho~2K1.26×
11Washington, District of Columbia~1K0.99×
12South Dakota<1K0.97×
13North Dakota<1K0.97×
14Vermont<1K0.97×
15Kansas~3K0.91×
16Rhode Island~1K0.90×
17Delaware<1K0.90×
18New Mexico~2K0.89×
19West Virginia~2K0.89×
20Maine~1K0.89×
21New Hampshire~1K0.88×
22Mississippi~3K0.86×
23Nebraska~2K0.86×
24Utah~3K0.85×
25Arkansas~3K0.85×
26Iowa~3K0.82×
27Louisiana~4K0.80×
28Kentucky~4K0.80×
29Oklahoma~3K0.80×
30Alabama~4K0.78×
31Connecticut~3K0.78×
32Wisconsin~4K0.77×
33Missouri~4K0.75×
34South Carolina~4K0.74×
35Maryland~5K0.73×
36Indiana~5K0.72×
37Minnesota~4K0.71×
38Tennessee~5K0.69×
39Ohio~8K0.66×
40Massachusetts~5K0.65×
41Michigan~6K0.62×
42Virginia~6K0.62×
43North Carolina~7K0.61×
44Texas~20K0.60×
45New Jersey~6K0.60×
46Georgia~7K0.59×
47Pennsylvania~7K0.58×
48Illinois~7K0.56×
49New York~10K0.54×
50Florida~10K0.47×
Fig. 06

Affinity by region

Affinity by region — KNBR, United States
0.47×1.00×14.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KNBR audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KNBR audience
#·InterestCategoryAffinity×
01CalzedoniaFashion & Accessoires29.27×
02San Jose SharksSports26.79×
03San Francisco GiantsSports13.91×
04AthleticsSports9.53×
05Single-family detached homeHome & Garden4.76×
06Renewable energyBusiness & Career4.26×
07FedExBusiness & Career3.93×
08Tabloid (newspaper format)Literature3.93×
09Sustainable energyHome & Garden3.34×
10Mortgage loansBusiness & Career3.27×
11Solar energyHome & Garden2.95×
12Golden State WarriorsSports2.76×
13Online newspaperNews2.76×
14Vehicle insuranceCars & Mobility2.48×
15GolfSports2.20×
16AirbnbTravel & Leisure1.96×
17BarbecueFood & Beverages1.83×
18MLBSports1.73×
19BaseballSports1.71×
20PinterestInternet & Social Media1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KNBR audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KNBR audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.17×
Convenience OrientationPREMIUM1.96×
Early Adopter MentalityPOWER1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KNBR audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.50×
Risk AppetiteTHRILL0.51×
ExtroversionTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KNBR have in United States?

KNBR has an estimated audience of 371,747 people in United States, concentrated in California and Texas.

02

What is the gender split and age of KNBR fans?

25.3% of KNBR fans are female, 74.7% are male, with an average age of 42.8 years.

03

Which brands do KNBR fans like most?

KNBR fans show strongest brand affinity for San Jose Sharks (26.79×), San Francisco Giants (13.91×), and Mortgage loans (3.27×) over the country average.

04

Where do KNBR fans live in United States?

KNBR fans in United States are most concentrated in California (reach ~300K), Texas (reach ~20K), and Oregon (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do KNBR fans also like?

Beyond KNBR itself, the audience over-indexes on San Francisco Giants (13.91×), Mortgage loans (3.27×), Calzedonia (29.27×), and FedEx (3.93×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See KNBR audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KNBR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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