Kobalt (tools) Audience in United States

Kobalt (tools) logo

Kobalt (tools) has an estimated audience of 737,751 people in United States. 21.5% are female, 78.5% are male, average age 45.3. Top regions: Texas, California, Florida. Top brand affinities: Monogram, Israel, Calvary Chapel, Minnesota, Urban Outfitters.

The average Kobalt (tools) fan in United States is 45.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Monogram, Israel, Calvary Chapel, with strongest over-indexing on Monogram (20× the country average). Demographically, the Kobalt (tools) audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Kobalt (tools) fans

Demographic split for Kobalt (tools) audience in United States
MetricValue
Female21.5%
Male78.5%
Average age45.3
Estimated audience size737,751

Audience persona

The typical Kobalt (tools) fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Kobalt (tools) in United States
RegionReachAffinity
Texas72,2121.14×
California65,7460.81×
Florida45,5890.91×
North Carolina38,2721.72×
Arizona31,4192.09×
New York27,2330.66×
Pennsylvania25,0651.01×
Ohio24,9591.1×
Tennessee23,1491.56×
Georgia22,3910.99×
Virginia19,1411.07×
South Carolina17,9711.62×
Michigan16,5930.86×
Indiana16,4401.22×
Kentucky15,7451.7×
Illinois15,7240.64×
Alabama15,1901.47×
Missouri13,7371.16×
Oklahoma13,1111.6×
Washington12,9770.88×
Louisiana11,8461.25×
Colorado10,7930.93×
New Jersey10,4250.56×
Arkansas9,1821.51×
Maryland9,0050.71×
Mississippi8,2621.36×
Massachusetts7,9570.55×
New Mexico7,2121.95×
Oregon6,8180.81×
West Virginia6,5441.9×
Utah6,3030.95×
Kansas5,8821.01×
Nevada5,8190.82×
Minnesota5,0490.48×
Wisconsin5,0110.45×
Iowa4,9000.81×
Connecticut4,2170.57×
Idaho3,7421.01×
Nebraska2,8840.78×
Maine2,2610.86×
Hawaii2,1760.69×
New Hampshire1,9490.67×
Delaware1,7570.86×
Alaska1,6331.03×
Montana1,4230.7×
Rhode Island1,4020.6×
South Dakota1,2530.74×
North Dakota1,0310.68×
Washington, District of Columbia9580.43×
Vermont7480.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kobalt (tools) audience
BrandAffinityCategory
Monogram20×Home & Garden
Israel4.18×Travel & Leisure
Calvary Chapel19.13×Politics & Society
Minnesota1.98×Travel & Leisure
Urban Outfitters2.09×Shopping
Elsword15.91×Games
Ernest Cline22.49×Literature
Eagan, Minnesota15.81×Shopping
WESH4.3×Movies & TV
ABC 7 Chicago3.55×Movies & TV
MK3.27×Music & Radio
Kajang13.75×Travel & Leisure
Nationality1.52×Politics & Society
N1 road (South Africa)2.81×Travel & Leisure
Sinaloa2.48×Travel & Leisure
Better Off Dead (film)7.15×Movies & TV
Kansas1.61×Travel & Leisure
3D printing1.54×Technology & Electronics
Staycation1.96×Home & Garden
Nebraska1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kobalt (tools) audience
TraitClusterScore
PatriotismCONSERVATISM2.74
DIY MentalityTHRILL2.06
Quality AwarenessPREMIUM1.86
Need for SecurityCONSERVATISM1.75
Convenience OrientationPREMIUM1.71
Career OrientationPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Kobalt (tools)
CountryShare
United States63.9%
Germany7.5%
Poland5.5%

See Kobalt (tools) audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Kobalt (tools) have in United States?

Kobalt (tools) has an estimated audience of 737,751 people in United States, concentrated in Texas and California.

What is the gender split and age of Kobalt (tools) fans?

21.5% of Kobalt (tools) fans are female, 78.5% are male, with an average age of 45.3 years.

Which brands do Kobalt (tools) fans like most?

Kobalt (tools) fans show strongest brand affinity for Monogram (20×), Israel (4.18×), and Calvary Chapel (19.13×) over the country average.

Where do Kobalt (tools) fans live in United States?

Kobalt (tools) fans in United States are most concentrated in Texas (reach 72,212), California (reach 65,746), and Florida (reach 45,589). These three regions account for the largest share of the active audience.

What other brands do Kobalt (tools) fans also like?

Beyond Kobalt (tools) itself, the audience over-indexes on Israel (4.18×), Calvary Chapel (19.13×), Minnesota (1.98×), and Urban Outfitters (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kobalt (tools). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.