Kobalt (tools) Audience in United States

Kobalt (tools) has an estimated audience of 737,751 people in United States. 21.5% are female, 78.5% are male, average age 45.3. Top regions: Texas, California, Florida. Top brand affinities: Harbor Freight Tools, Plaster, Ryobi, ConocoPhillips, Drywall.

The average Kobalt (tools) fan in United States is 45.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Harbor Freight Tools, Plaster, Ryobi, with strongest over-indexing on Harbor Freight Tools (15.21× the country average). Demographically, the Kobalt (tools) audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Kobalt (tools) fans

Demographic split for Kobalt (tools) audience in United States
MetricValue
Female21.5%
Male78.5%
Average age45.3
Estimated audience size737,751

Audience persona

The typical Kobalt (tools) fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Harbor Freight Tools.

Top regions in United States

Top regions ranked by reach for Kobalt (tools) in United States
RegionReachAffinity
Texas72,2121.14×
California65,7460.81×
Florida45,5890.91×
North Carolina38,2721.72×
Arizona31,4192.09×
New York27,2330.66×
Pennsylvania25,0651.01×
Ohio24,9591.1×
Tennessee23,1491.56×
Georgia22,3910.99×
Virginia19,1411.07×
South Carolina17,9711.62×
Michigan16,5930.86×
Indiana16,4401.22×
Kentucky15,7451.7×
Illinois15,7240.64×
Alabama15,1901.47×
Missouri13,7371.16×
Oklahoma13,1111.6×
Washington12,9770.88×
Louisiana11,8461.25×
Colorado10,7930.93×
New Jersey10,4250.56×
Arkansas9,1821.51×
Maryland9,0050.71×
Mississippi8,2621.36×
Massachusetts7,9570.55×
New Mexico7,2121.95×
Oregon6,8180.81×
West Virginia6,5441.9×
Utah6,3030.95×
Kansas5,8821.01×
Nevada5,8190.82×
Minnesota5,0490.48×
Wisconsin5,0110.45×
Iowa4,9000.81×
Connecticut4,2170.57×
Idaho3,7421.01×
Nebraska2,8840.78×
Maine2,2610.86×
Hawaii2,1760.69×
New Hampshire1,9490.67×
Delaware1,7570.86×
Alaska1,6331.03×
Montana1,4230.7×
Rhode Island1,4020.6×
South Dakota1,2530.74×
North Dakota1,0310.68×
Washington, District of Columbia9580.43×
Vermont7480.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kobalt (tools) audience
BrandAffinityCategory
Harbor Freight Tools15.21×Home & Garden
Plaster24.8×Health
Ryobi22.49×Cars & Mobility
ConocoPhillips19.69×Business & Career
Drywall12.09×Home & Garden
Daytona International Speedway11.89×Sports
Discount Tire6.03×Shopping
Dremel26.08×Home & Garden
Masonry9.33×Home & Garden
Klein Tools22.3×Home & Garden
Lowe's3.23×Shopping
Makita13.24×Home & Garden
Love's Travel Stops & Country Stores11.24×Shopping
Staples (Canada)4.39×Business & Career
AutoZone3.32×Cars & Mobility
Lawn mower6.22×Home & Garden
Kia Sportage15.91×Cars & Mobility
Red Wing Shoes19.13×Fashion & Accessoires
Automobile repair shop6.67×Cars & Mobility
Menards3.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kobalt (tools) audience
TraitClusterScore
PatriotismCONSERVATISM2.74
DIY MentalityTHRILL2.06
Quality AwarenessPREMIUM1.86
Need for SecurityCONSERVATISM1.75
Convenience OrientationPREMIUM1.71
Career OrientationPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Kobalt (tools)
CountryShare
United States63.9%
Germany7.5%
Poland5.5%

See Kobalt (tools) audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Kobalt (tools) have in United States?

Kobalt (tools) has an estimated audience of 737,751 people in United States, concentrated in Texas and California.

What is the gender split and age of Kobalt (tools) fans?

21.5% of Kobalt (tools) fans are female, 78.5% are male, with an average age of 45.3 years.

Which brands do Kobalt (tools) fans like most?

Kobalt (tools) fans show strongest brand affinity for Harbor Freight Tools (15.21×), Plaster (24.8×), and Ryobi (22.49×) over the country average.

Where do Kobalt (tools) fans live in United States?

Kobalt (tools) fans in United States are most concentrated in Texas (reach 72,212), California (reach 65,746), and Florida (reach 45,589). These three regions account for the largest share of the active audience.

What other brands do Kobalt (tools) fans also like?

Beyond Kobalt (tools) itself, the audience over-indexes on Plaster (24.8×), Ryobi (22.49×), ConocoPhillips (19.69×), and Drywall (12.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kobalt (tools). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.