A data profile of the people who buy, follow and care about Kon Knueppel in United States — modelled from more than twelve digital signal sources. Kon Knueppel has an estimated audience of 2,312,542 people in United States.
The average Kon Knueppel fan in United States is 32.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, North Carolina, Texas.
Top brand affinities include Reggie Jackson, Brook Lopez, Mobile game, with strongest over-indexing on Reggie Jackson (17.78× the country average).
Demographically, the Kon Knueppel audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kon Knueppel fan in United States is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Reggie Jackson.
The key figures that characterise the Kon Knueppel profile in United States.
40.9% are female, 59.1% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 32.0 |
| Estimated audience size | 2,312,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 10% |
Where the Kon Knueppel audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Carolina | ~200K | 3.07× | |
| 02 | Wisconsin | ~100K | 2.97× | |
| 03 | Maine | ~10K | 1.79× | |
| 04 | South Carolina | ~50K | 1.48× | |
| 05 | Massachusetts | ~60K | 1.25× | |
| 06 | New York | ~200K | 1.22× | |
| 07 | Illinois | ~90K | 1.19× | |
| 08 | New Jersey | ~70K | 1.18× | |
| 09 | Virginia | ~60K | 1.15× | |
| 10 | Maryland | ~40K | 1.11× | |
| 11 | Minnesota | ~40K | 1.11× | |
| 12 | Indiana | ~50K | 1.09× | |
| 13 | Connecticut | ~20K | 1.08× | |
| 14 | Pennsylvania | ~80K | 1.04× | |
| 15 | Ohio | ~70K | 1.03× | |
| 16 | Washington, District of Columbia | ~7K | 1.00× | |
| 17 | Georgia | ~70K | 0.99× | |
| 18 | New Hampshire | ~9K | 0.95× | |
| 19 | Texas | ~200K | 0.94× | |
| 20 | California | ~200K | 0.93× | |
| 21 | Tennessee | ~40K | 0.93× | |
| 22 | Rhode Island | ~7K | 0.93× | |
| 23 | Florida | ~100K | 0.92× | |
| 24 | Michigan | ~60K | 0.92× | |
| 25 | Missouri | ~30K | 0.92× | |
| 26 | Vermont | ~4K | 0.92× | |
| 27 | Louisiana | ~30K | 0.91× | |
| 28 | Kentucky | ~30K | 0.89× | |
| 29 | Arkansas | ~20K | 0.87× | |
| 30 | North Dakota | ~4K | 0.87× | |
| 31 | Delaware | ~5K | 0.86× | |
| 32 | Arizona | ~40K | 0.85× | |
| 33 | Alabama | ~30K | 0.84× | |
| 34 | Mississippi | ~20K | 0.84× | |
| 35 | Iowa | ~20K | 0.84× | |
| 36 | South Dakota | ~4K | 0.84× | |
| 37 | Nebraska | ~9K | 0.82× | |
| 38 | Hawaii | ~8K | 0.82× | |
| 39 | Oregon | ~20K | 0.81× | |
| 40 | Oklahoma | ~20K | 0.80× | |
| 41 | Nevada | ~20K | 0.79× | |
| 42 | West Virginia | ~8K | 0.76× | |
| 43 | Alaska | ~4K | 0.75× | |
| 44 | Washington | ~30K | 0.74× | |
| 45 | Colorado | ~30K | 0.72× | |
| 46 | Montana | ~5K | 0.72× | |
| 47 | Kansas | ~10K | 0.71× | |
| 48 | Utah | ~10K | 0.70× | |
| 49 | Idaho | ~7K | 0.61× | |
| 50 | New Mexico | ~6K | 0.54× |
The strongest cross-interests of the Kon Knueppel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reggie Jackson | Sports | 17.78× | ||
| 02 | Brook Lopez | Sports | 16.29× | ||
| 03 | Washington Wizards | Sports | 3.85× | ||
| 04 | Memphis Grizzlies | Sports | 3.62× | ||
| 05 | Minnesota Timberwolves | Sports | 3.35× | ||
| 06 | Brooklyn Nets | Sports | 3.25× | ||
| 07 | Phoenix Suns | Sports | 3.15× | ||
| 08 | Charlotte Hornets | Sports | 3.01× | ||
| 09 | Houston Rockets | Sports | 2.94× | ||
| 10 | Sneaker collecting | Fashion & Accessoires | 2.26× | ||
| 11 | LeBron James | Sports | 2.15× | ||
| 12 | College basketball | Sports | 2.02× | ||
| 13 | Golden State Warriors | Sports | 2.01× | ||
| 14 | NBA Finals | Sports | 1.97× | ||
| 15 | Anime convention | Literature | 1.95× | ||
| 16 | Mobile game | Games | 1.83× | ||
| 17 | NBA playoffs | Sports | 1.80× | ||
| 18 | Scooby-Doo | Movies & TV | 1.77× | ||
| 19 | Mixed martial arts | Sports | 1.70× | ||
| 20 | Los Angeles Lakers | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.21× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Risk Appetite | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Mindfulness | BALANCE | 0.85× | |
| Quality Awareness | PREMIUM | 0.86× |
Kon Knueppel has an estimated audience of 2,312,542 people in United States, concentrated in California and North Carolina.
40.9% of Kon Knueppel fans are female, 59.1% are male, with an average age of 32.0 years.
Kon Knueppel fans show strongest brand affinity for Reggie Jackson (17.78×), Brook Lopez (16.29×), and Mobile game (1.83×) over the country average.
Kon Knueppel fans in United States are most concentrated in California (reach ~200K), North Carolina (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Kon Knueppel itself, the audience over-indexes on Brook Lopez (16.29×), Mobile game (1.83×), NBA Finals (1.97×), and Houston Rockets (2.94×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kon Knueppel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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