Rascasse Audience Intelligence

Krav Maga Audience in United States

A data profile of the people who buy, follow and care about Krav Maga in United States — modelled from more than twelve digital signal sources. Krav Maga has an estimated audience of 2,180,224 people in United States.

#6038among Topic in United States#1190in Sports

The average Krav Maga fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aikido, Self-defense, Judo, with strongest over-indexing on Aikido (14.55× the country average).

Demographically, the Krav Maga audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.

The typical Krav Maga fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Aikido.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Krav Maga profile in United States.

Audience size
2.2M
in United States
Gender
24.1%♀
75.9% male
Age
33.7
average years
Country rank
#13303
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Krav Maga fans

24.1% are female, 75.9% are male, average age 33.7.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Krav Maga audience in United States
MetricValue
Female24.1%
Male75.9%
Average age33.7
Estimated audience size2,180,224
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Krav Maga audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Krav Maga audience comes from United States.

Worldwide audience distribution share by country for Krav Maga
CountryShare
United States24.2%
Italy8.1%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Krav Maga audience in United States is strongest.

Fig. 05

Top regions by affinity

Krav Maga fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.35×
02Utah~20K1.12×
03Nevada~20K1.11×
04Missouri~40K1.03×
05Tennessee~40K1.02×
06Colorado~30K1.01×
07Arizona~40K1.00×
08Massachusetts~40K0.99×
09Michigan~60K0.98×
10Washington~40K0.98×
11New Jersey~50K0.97×
12Virginia~50K0.97×
13Ohio~60K0.96×
14Georgia~60K0.96×
15North Carolina~60K0.96×
16Pennsylvania~70K0.95×
17Illinois~70K0.95×
18New York~100K0.93×
19Florida~100K0.92×
20California~200K0.91×
21Texas~200K0.91×
Fig. 06

Affinity by region

Affinity by region — Krav Maga, United States
0.91×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Krav Maga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Krav Maga audience
#·InterestCategoryAffinity×
01Punching bagSports15.55×
02AikidoSports14.55×
03Jon JonesSports10.77×
04CurlingSports9.89×
05Muhammad AliSports9.83×
06Fight ClubMovies & TV9.57×
07KarateSports6.88×
08JudoSports6.53×
09Self-defenseSports5.81×
10Jake PaulInternet & Social Media5.20×
11GrapplingSports4.16×
12Diaper bagKids & Family2.93×
13NBA FinalsSports2.84×
14College basketballSports2.83×
15MetaphysicsBusiness & Career2.77×
16CarpentryHome & Garden2.62×
17Electric guitarMusic & Radio2.53×
18Bass guitarMusic & Radio2.42×
19Musical instrumentMusic & Radio2.20×
20Planet FitnessSports2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Krav Maga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Krav Maga audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
Risk AppetiteTHRILL1.45×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Krav Maga audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Price SensitivityPREMIUM0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Krav Maga have in United States?

Krav Maga has an estimated audience of 2,180,224 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Krav Maga fans?

24.1% of Krav Maga fans are female, 75.9% are male, with an average age of 33.7 years.

03

Which brands do Krav Maga fans like most?

Krav Maga fans show strongest brand affinity for Aikido (14.55×), Self-defense (5.81×), and Judo (6.53×) over the country average.

04

Where do Krav Maga fans live in United States?

Krav Maga fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Krav Maga fans also like?

Beyond Krav Maga itself, the audience over-indexes on Self-defense (5.81×), Judo (6.53×), Muhammad Ali (9.83×), and Karate (6.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Krav Maga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Krav Maga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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