Rascasse Audience Intelligence

KSL NewsRadio Audience in United States

A data profile of the people who buy, follow and care about KSL NewsRadio in United States — modelled from more than twelve digital signal sources. KSL NewsRadio has an estimated audience of 505,336 people in United States.

#28among Radio Station in United States#5094in Music & Radio

The average KSL NewsRadio fan in United States is 36.8 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, Florida, Texas.

Top brand affinities include Utah Jazz, Real Salt Lake, Mortgage loans, with strongest over-indexing on Utah Jazz (19.92× the country average).

Demographically, the KSL NewsRadio audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KSL NewsRadio fan in United States is more female, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Utah Jazz.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KSL NewsRadio profile in United States.

Audience size
505K
in United States
Gender
58.6%♀
41.4% male
Age
36.8
average years
Country rank
#36415
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KSL NewsRadio fans

58.6% are female, 41.4% are male, average age 36.8.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for KSL NewsRadio audience in United States
MetricValue
Female58.6%
Male41.4%
Average age36.8
Estimated audience size505,336
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the KSL NewsRadio audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3922%
40-4918%
50+13%
Fig. 04

Worldwide distribution

98.2%

of the worldwide KSL NewsRadio audience comes from United States.

Worldwide audience distribution share by country for KSL NewsRadio
CountryShare
United States98.2%
Canada0.4%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KSL NewsRadio audience in United States is strongest.

Fig. 05

Top regions by affinity

KSL NewsRadio fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K34.56×
02Idaho~9K3.43×
03Wyoming~1K1.34×
04Alaska~1K0.99×
05Rhode Island~2K0.95×
06Delaware~1K0.95×
07West Virginia~2K0.94×
08North Dakota<1K0.94×
09Montana~1K0.93×
10South Dakota~1K0.93×
11Louisiana~6K0.92×
12Nevada~4K0.92×
13Mississippi~4K0.92×
14New Hampshire~2K0.92×
15Washington, District of Columbia~1K0.91×
16Alabama~6K0.90×
17Connecticut~5K0.90×
18Arkansas~4K0.90×
19Nebraska~2K0.90×
20Wisconsin~7K0.89×
21Kentucky~6K0.89×
22Hawaii~2K0.89×
23Maine~2K0.89×
24New Jersey~10K0.88×
25Indiana~8K0.88×
26Oklahoma~5K0.88×
27Iowa~4K0.88×
28Kansas~3K0.88×
29Michigan~10K0.86×
30Massachusetts~9K0.86×
31Maryland~7K0.86×
32New Mexico~2K0.86×
33Pennsylvania~10K0.85×
34Tennessee~9K0.85×
35Minnesota~6K0.84×
36Missouri~7K0.82×
37Ohio~10K0.81×
38Illinois~10K0.80×
39South Carolina~6K0.79×
40Georgia~10K0.78×
41North Carolina~10K0.78×
42Virginia~9K0.77×
43Oregon~4K0.75×
44New York~20K0.70×
45Arizona~7K0.68×
46Colorado~5K0.68×
47Florida~20K0.67×
48Washington~6K0.64×
49Texas~20K0.52×
50California~20K0.39×
Fig. 06

Affinity by region

Affinity by region — KSL NewsRadio, United States
0.39×1.00×34.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KSL NewsRadio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KSL NewsRadio audience
#·InterestCategoryAffinity×
01Real Salt LakeSports48.48×
02Costa CoffeeFood & Beverages20.00×
03Utah JazzSports19.92×
04Max VerstappenSports7.18×
05Sustainable energyHome & Garden4.89×
06Tabloid (newspaper format)Literature3.97×
07Home automationTechnology & Electronics3.44×
08FedExBusiness & Career3.28×
09Mortgage loansBusiness & Career3.17×
10Renewable energyBusiness & Career3.00×
11Solar energyHome & Garden2.85×
12SubwayFood & Beverages2.72×
13Pizza HutFood & Beverages2.05×
14McDonald'sFood & Beverages2.04×
15Domino's PizzaFood & Beverages1.92×
16PinterestInternet & Social Media1.90×
17RedditInternet & Social Media1.73×
18AirbnbTravel & Leisure1.67×
19StarbucksFood & Beverages1.66×
20BarbecueFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KSL NewsRadio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KSL NewsRadio audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
PatriotismCONSERVATISM1.64×
IndulgenceJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KSL NewsRadio audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
CreativityOPEN0.82×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KSL NewsRadio have in United States?

KSL NewsRadio has an estimated audience of 505,336 people in United States, concentrated in Utah and Florida.

02

What is the gender split and age of KSL NewsRadio fans?

58.6% of KSL NewsRadio fans are female, 41.4% are male, with an average age of 36.8 years.

03

Which brands do KSL NewsRadio fans like most?

KSL NewsRadio fans show strongest brand affinity for Utah Jazz (19.92×), Real Salt Lake (48.48×), and Mortgage loans (3.17×) over the country average.

04

Where do KSL NewsRadio fans live in United States?

KSL NewsRadio fans in United States are most concentrated in Utah (reach ~200K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do KSL NewsRadio fans also like?

Beyond KSL NewsRadio itself, the audience over-indexes on Real Salt Lake (48.48×), Mortgage loans (3.17×), Sustainable energy (4.89×), and Subway (2.72×) compared to the United States average.

Appendix

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See KSL NewsRadio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KSL NewsRadio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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