KSL NewsRadio Audience in United States
KSL NewsRadio has an estimated audience of 506,037 people in United States. 58.6% are female, 41.4% are male, average age 36.8. Top brand affinities: Utah Jazz, Google Maps, Capital One, CarGurus, Indeed.com.
Top brand affinities include Utah Jazz, Google Maps, Capital One, with strongest over-indexing on Utah Jazz (17.39× the country average). Demographically, the KSL NewsRadio audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Risk Appetite.
Category: Music & Radio · Type: Radio Station
Demographics of KSL NewsRadio fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 36.8 |
| Estimated audience size | 506,037 |
Audience persona
The typical KSL NewsRadio fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Utah Jazz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Jazz | 17.39× | Sports |
| Google Maps | 5.76× | Internet & Social Media |
| Capital One | 5.84× | Business & Career |
| CarGurus | 6.93× | Cars & Mobility |
| Indeed.com | 4.8× | Business & Career |
| Real Salt Lake | 39.22× | Sports |
| DeviantArt | 6.81× | Internet & Social Media |
| Kia Sportage | 18.8× | Cars & Mobility |
| AccuWeather | 5.25× | Home & Garden |
| Enterprise Rent-A-Car | 4.77× | Cars & Mobility |
| Aaron Rodgers | 4.96× | Sports |
| Circle K | 5.3× | Shopping |
| Google News | 4.33× | News |
| Bruce Willis | 5.3× | Movies & TV |
| Beetlejuice | 3.49× | Movies & TV |
| Diane Keaton | 3.92× | Movies & TV |
| Khan Academy | 5.28× | Business & Career |
| ICloud | 5.68× | Technology & Electronics |
| Billy Bob Thornton | 5.2× | Movies & TV |
| GoDaddy | 7.65× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Risk Appetite | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.29 |
| Need for Security | CONSERVATISM | 1.29 |
| Quality Awareness | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.2% |
| Canada | 0.4% |
| United Kingdom | 0.3% |
See KSL NewsRadio audiences in other countries
More Music & Radio audiences in United States
- NPR (15,654,866)
- WWWQ (6,004,720)
- Capital (radio network) (4,220,100)
- Jam! (2,847,041)
- KSL (radio) (2,388,643)
How to read this data
Audience size is the estimated number of people in United States who actively search for KSL NewsRadio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.