Rascasse Audience Intelligence

La Mer (cosmetics) Target Market in United States

A data profile of the people who buy, follow and care about La Mer (cosmetics) in United States — modelled from more than twelve digital signal sources. La Mer (cosmetics) has an estimated audience of 392,584 people in United States.

#74among Cosmetics in United States#4348among Brand in United States#438in Beauty & Wellness

The average La Mer (cosmetics) fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Max Mara, Hair Extensions, Anastasia Beverly Hills, with strongest over-indexing on Max Mara (17.58× the country average).

Demographically, the La Mer (cosmetics) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Mer (cosmetics) fan in United States is more female, around 33.9 years old, with strong Tradition tendencies and a notable affinity for Max Mara.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Mer (cosmetics) profile in United States.

Audience size
393K
in United States
Gender
94.6%♀
5.4% male
Age
33.9
average years
Country rank
#42007
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of La Mer (cosmetics)

94.6% are female, 5.4% are male, average age 33.9.

Fig. 02

Gender split

94.6%
Female
5.4%
Male
Demographic split for La Mer (cosmetics) audience in United States
MetricValue
Female94.6%
Male5.4%
Average age33.9
Estimated audience size392,584
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the La Mer (cosmetics) audience in United States
Age bracketShare%
16-1926%
20-2926%
30-3925%
40-4918%
50+4%
Fig. 04

Worldwide distribution

11.3%

of the worldwide La Mer (cosmetics) audience comes from United States.

Worldwide audience distribution share by country for La Mer (cosmetics)
CountryShare
China16.2%
United States11.3%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Mer (cosmetics) audience in United States is strongest.

Fig. 05

Top regions by affinity

La Mer (cosmetics) customers by region in United States
#RegionReachAffinity×
01Hawaii~20K10.80×
02New York~60K2.48×
03California~90K2.06×
04New Jersey~20K1.93×
05Massachusetts~10K1.62×
06Washington~10K1.56×
07Washington, District of Columbia~2K1.38×
08Connecticut~5K1.22×
09Nevada~4K1.16×
10Florida~30K1.04×
11Virginia~10K1.04×
12Maryland~7K1.03×
13Illinois~10K1.02×
14Pennsylvania~10K0.96×
15Oregon~4K0.95×
16Delaware~1K0.94×
17Texas~30K0.92×
18Rhode Island~1K0.88×
19Georgia~10K0.87×
20New Hampshire~1K0.86×
21Alaska<1K0.85×
22Arizona~7K0.83×
23Vermont<1K0.77×
24Colorado~5K0.76×
25North Carolina~9K0.74×
26Louisiana~4K0.68×
27Oklahoma~3K0.68×
28Minnesota~4K0.67×
29Maine<1K0.67×
30Tennessee~5K0.65×
31Utah~2K0.64×
32Michigan~7K0.63×
33New Mexico~1K0.63×
34South Carolina~4K0.62×
35Alabama~3K0.62×
36Idaho~1K0.62×
37Montana<1K0.62×
38Missouri~4K0.61×
39Kentucky~3K0.61×
40North Dakota<1K0.61×
41Indiana~4K0.60×
42Wisconsin~4K0.59×
43South Dakota<1K0.58×
44Ohio~7K0.57×
45Kansas~2K0.57×
46Arkansas~2K0.56×
47Nebraska~1K0.56×
48Mississippi~2K0.55×
49West Virginia<1K0.53×
50Iowa~2K0.51×
Fig. 06

Affinity by region

Affinity by region — La Mer (cosmetics), United States
0.51×1.00×10.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Mer (cosmetics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Mer (cosmetics) audience
#·InterestCategoryAffinity×
01Max MaraFashion & Accessoires17.58×
02Anastasia Beverly HillsBeauty & Wellness14.99×
03Ted BakerFashion & Accessoires12.20×
04WellaBeauty & Wellness11.28×
05RedkenBeauty & Wellness8.85×
06It CosmeticsBeauty & Wellness8.22×
07Cast-iron cookwareHome & Garden6.26×
08Hair ExtensionsBeauty & Wellness5.11×
09Art dealerArts & Culture4.95×
10Group buyingShopping4.58×
11Unique GiftsShopping4.34×
12Folk musicMusic & Radio3.47×
13Self-healingHealth2.93×
14DiaryKids & Family2.26×
15Self-loveHealth2.12×
16Motivational speakingBusiness & Career2.10×
17High-definition televisionTechnology & Electronics1.92×
18Social changePolitics & Society1.92×
19PedicureBeauty & Wellness1.84×
20Electronic dance musicMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Mer (cosmetics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Mer (cosmetics) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.47×
Risk AppetiteTHRILL1.59×
Urban LifestyleOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Mer (cosmetics) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
Sports ActivityPOWER0.64×
Career OrientationPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is La Mer (cosmetics)'s target market in United States?

La Mer (cosmetics)'s target market in United States covers an estimated 392,584 people, concentrated in California and New York.

02

What is the gender split and age of La Mer (cosmetics) customers?

94.6% of the La Mer (cosmetics) audience are female, 5.4% are male, with an average age of 33.9 years.

03

Which brands do La Mer (cosmetics) fans like most?

La Mer (cosmetics) fans show strongest brand affinity for Max Mara (17.58×), Hair Extensions (5.11×), and Anastasia Beverly Hills (14.99×) over the country average.

04

Where do La Mer (cosmetics) fans live in United States?

La Mer (cosmetics) fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do La Mer (cosmetics) fans also like?

Beyond La Mer (cosmetics) itself, the audience over-indexes on Hair Extensions (5.11×), Anastasia Beverly Hills (14.99×), Ted Baker (12.2×), and Redken (8.85×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for La Mer (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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