Rascasse Audience Intelligence

Lake Como Audience in United States

A data profile of the people who buy, follow and care about Lake Como in United States — modelled from more than twelve digital signal sources. Lake Como has an estimated audience of 254,761 people in United States.

#18among Lake in United States#6456among POI in United States#4432in Travel & Leisure

The average Lake Como fan in United States is 46.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Robert Redford, Milwaukee Brewers, with strongest over-indexing on Trader Joe's (3.61× the country average).

Demographically, the Lake Como audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lake Como fan in United States is more female, around 46.4 years old, with strong Travelling tendencies and a notable affinity for Trader Joe's.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake Como profile in United States.

Audience size
255K
in United States
Gender
65.2%♀
34.8% male
Age
46.4
average years
Country rank
#52371
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Como fans

65.2% are female, 34.8% are male, average age 46.4.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Lake Como audience in United States
MetricValue
Female65.2%
Male34.8%
Average age46.4
Estimated audience size254,761
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Lake Como audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3914%
40-4924%
50+41%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Lake Como audience comes from United States.

Worldwide audience distribution share by country for Lake Como
CountryShare
Italy42.6%
United States9.0%
Sweden4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Como audience in United States is strongest.

Fig. 05

Top regions by affinity

Lake Como fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K2.29×
02Minnesota~6K1.60×
03New Jersey~10K1.55×
04Washington, District of Columbia~1K1.54×
05Massachusetts~7K1.48×
06New York~20K1.36×
07California~40K1.33×
08Colorado~5K1.33×
09Connecticut~3K1.33×
10Florida~20K1.29×
11Utah~3K1.16×
12Rhode Island<1K1.16×
13Illinois~10K1.14×
14Virginia~7K1.12×
15Delaware<1K1.11×
16Washington~6K1.10×
17Texas~20K1.06×
18New Hampshire~1K1.06×
19Arizona~5K1.04×
20Pennsylvania~9K1.03×
21Georgia~8K1.02×
22Vermont<1K1.01×
23Maryland~4K0.99×
24Wisconsin~4K0.99×
25Hawaii~1K0.99×
26Nevada~2K0.97×
27North Carolina~7K0.95×
28Idaho~1K0.94×
29Maine<1K0.91×
30Oregon~3K0.90×
31Tennessee~5K0.88×
32South Carolina~3K0.88×
33Michigan~6K0.87×
34Missouri~4K0.87×
35Ohio~7K0.85×
36Kansas~2K0.85×
37Nebraska~1K0.82×
38Indiana~4K0.78×
39Kentucky~2K0.75×
40Iowa~2K0.74×
41Louisiana~2K0.73×
42Oklahoma~2K0.73×
43North Dakota<1K0.73×
44Arkansas~2K0.72×
45South Dakota<1K0.72×
46Alabama~2K0.70×
47Alaska<1K0.70×
48New Mexico<1K0.69×
49West Virginia<1K0.61×
50Mississippi~1K0.59×
Fig. 06

Affinity by region

Affinity by region — Lake Como, United States
0.59×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Como audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Como audience
#·InterestCategoryAffinity×
01Real ValladolidSports28.59×
02Deportivo AlavésSports19.12×
03Waldorf Astoria Hotels & ResortsTravel & Leisure14.00×
04FIFA Club World CupSports7.08×
05World Heritage SitePolitics & Society7.04×
06WatchmakerFashion & Accessoires5.83×
07Milwaukee BrewersSports4.95×
08Robert RedfordMovies & TV4.89×
09Pittsburgh PiratesSports4.62×
10Trader Joe'sShopping3.61×
11Detroit TigersSports3.55×
12Non-alcoholic beverageFood & Beverages3.49×
13Book discussion clubLiterature3.32×
14Retirement planningBusiness & Career2.97×
15The Washington PostNews2.62×
16New York PostNews2.34×
17RetirementBusiness & Career2.21×
18Ace HardwareHome & Garden1.85×
19Las VegasTravel & Leisure1.76×
20MenardsHome & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Como audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Como audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.98×
IndulgenceJOY1.79×
SpiritualityBALANCE1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Como audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.53×
Convenience OrientationPREMIUM0.75×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Como have in United States?

Lake Como has an estimated audience of 254,761 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lake Como fans?

65.2% of Lake Como fans are female, 34.8% are male, with an average age of 46.4 years.

03

Which brands do Lake Como fans like most?

Lake Como fans show strongest brand affinity for Trader Joe's (3.61×), Robert Redford (4.89×), and Milwaukee Brewers (4.95×) over the country average.

04

Where do Lake Como fans live in United States?

Lake Como fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Como fans also like?

Beyond Lake Como itself, the audience over-indexes on Robert Redford (4.89×), Milwaukee Brewers (4.95×), Detroit Tigers (3.55×), and Waldorf Astoria Hotels & Resorts (14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lake audiences in United States

See Lake Como audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Como. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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