Lake St. Clair Audience in United States
Lake St. Clair has an estimated audience of 258,127 people in United States. 57.7% are female, 42.3% are male, average age 31.9. Top brand affinities: Detroit Red Wings, Detroit Tigers, Detroit Lions, Detroit Pistons, Discount Tire.
Top brand affinities include Detroit Red Wings, Detroit Tigers, Detroit Lions, with strongest over-indexing on Detroit Red Wings (8.73× the country average). Demographically, the Lake St. Clair audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Travel & Leisure · Type: POI · Subtype: Lake
Demographics of Lake St. Clair fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 31.9 |
| Estimated audience size | 258,127 |
Audience persona
The typical Lake St. Clair fan in United States is more female, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Detroit Red Wings.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Detroit Red Wings | 8.73× | Sports |
| Detroit Tigers | 3.85× | Sports |
| Detroit Lions | 2.57× | Sports |
| Detroit Pistons | 2.71× | Sports |
| Discount Tire | 1.59× | Shopping |
| Call of Duty | 1.55× | Games |
| Jet ski | 2.25× | Sports |
| Crocs | 1.52× | Fashion & Accessoires |
| Automobile repair shop | 1.62× | Cars & Mobility |
| Boat show | 2.55× | Travel & Leisure |
| Sandra Bullock | 1.68× | Movies & TV |
| Ford Mustang | 1.52× | Cars & Mobility |
| National Rifle Association | 1.54× | Politics & Society |
| Toronto Maple Leafs | 2.24× | Sports |
| Conor McGregor | 1.52× | Sports |
| Toyota Land Cruiser | 1.55× | Cars & Mobility |
| Tattoo removal | 2.05× | Fashion & Accessoires |
| Makita | 1.64× | Home & Garden |
| Keller Williams Realty | 1.64× | Home & Garden |
| BMW M3 | 1.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.21 |
| Individualism | JOY | 1.16 |
| DIY Mentality | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.09 |
| Need for Security | CONSERVATISM | 1.04 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.5% |
| Canada | 14.1% |
| Australia | 1.5% |
See Lake St. Clair audiences in other countries
More Lake audiences in United States
- Lake Michigan (5,970,640)
- Lake Erie (1,822,285)
- Lake Superior (1,095,806)
- Lake Union (868,239)
- Lake Baikal (867,800)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lake St. Clair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.