Rascasse Audience Intelligence

Lake St. Clair Audience in United States

A data profile of the people who buy, follow and care about Lake St. Clair in United States — modelled from more than twelve digital signal sources. Lake St. Clair has an estimated audience of 258,127 people in United States.

#17among Lake in United States#6399among POI in United States#4396in Travel & Leisure

The average Lake St. Clair fan in United States is 31.9 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, California.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Detroit Pistons, with strongest over-indexing on Detroit Tigers (4.95× the country average).

Demographically, the Lake St. Clair audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Individualism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lake St. Clair fan in United States is more female, around 31.9 years old, with strong Individualism tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake St. Clair profile in United States.

Audience size
258K
in United States
Gender
57.7%♀
42.3% male
Age
31.9
average years
Country rank
#52038
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake St. Clair fans

57.7% are female, 42.3% are male, average age 31.9.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Lake St. Clair audience in United States
MetricValue
Female57.7%
Male42.3%
Average age31.9
Estimated audience size258,127
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Lake St. Clair audience in United States
Age bracketShare%
16-1935%
20-2930%
30-3915%
40-4912%
50+8%
Fig. 04

Worldwide distribution

82.4%

of the worldwide Lake St. Clair audience comes from United States.

Worldwide audience distribution share by country for Lake St. Clair
CountryShare
United States82.4%
Canada14.1%
Australia1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake St. Clair audience in United States is strongest.

Fig. 05

Top regions by affinity

Lake St. Clair fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K15.64×
02Ohio~20K2.80×
03Indiana~9K1.84×
04Washington~9K1.82×
05Kentucky~5K1.60×
06Missouri~6K1.55×
07Wisconsin~5K1.28×
08West Virginia~1K1.18×
09Illinois~9K1.08×
10Minnesota~4K1.06×
11Vermont<1K0.95×
12Alaska<1K0.93×
13North Dakota<1K0.93×
14South Dakota<1K0.92×
15Iowa~2K0.90×
16Montana<1K0.90×
17Rhode Island<1K0.88×
18Delaware<1K0.88×
19Arkansas~2K0.87×
20Hawaii<1K0.87×
21New Hampshire<1K0.87×
22Maine<1K0.87×
23New Mexico~1K0.84×
24Idaho~1K0.84×
25Nebraska~1K0.83×
26Washington, District of Columbia<1K0.83×
27Tennessee~4K0.82×
28Mississippi~2K0.81×
29Alabama~3K0.80×
30Kansas~2K0.80×
31South Carolina~3K0.78×
32Oklahoma~2K0.77×
33Louisiana~2K0.74×
34Nevada~2K0.74×
35Utah~2K0.74×
36Pennsylvania~6K0.73×
37Connecticut~2K0.72×
38Georgia~6K0.71×
39Oregon~2K0.69×
40Arizona~4K0.67×
41Colorado~3K0.66×
42Virginia~4K0.65×
43Maryland~3K0.64×
44North Carolina~5K0.63×
45Massachusetts~3K0.60×
46New Jersey~4K0.55×
47Florida~9K0.54×
48New York~7K0.50×
49Texas~9K0.42×
50California~10K0.34×
Fig. 06

Affinity by region

Affinity by region — Lake St. Clair, United States
0.34×1.00×15.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake St. Clair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake St. Clair audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports8.96×
02Detroit TigersSports4.95×
03Jet skiSports3.08×
04Boat showTravel & Leisure3.00×
05Detroit PistonsSports2.98×
06Discount TireShopping2.24×
07Detroit LionsSports2.09×
08Sandra BullockMovies & TV2.09×
09Automobile repair shopCars & Mobility2.05×
10Irish whiskeyFood & Beverages1.98×
11Ryan GoslingMovies & TV1.88×
12Private equityBusiness & Career1.88×
13Britney SpearsMusic & Radio1.78×
14Rail transportTravel & Leisure1.76×
15Hardware storeHome & Garden1.70×
16Air pollutionHealth1.64×
17PersonalisationHome & Garden1.61×
18Veterinary medicineBusiness & Career1.60×
19Red LobsterFood & Beverages1.56×
20Non-alcoholic beverageFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake St. Clair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake St. Clair audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.61×
DIY MentalityTHRILL1.41×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake St. Clair audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Quality AwarenessPREMIUM0.58×
Luxury OrientationPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake St. Clair have in United States?

Lake St. Clair has an estimated audience of 258,127 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Lake St. Clair fans?

57.7% of Lake St. Clair fans are female, 42.3% are male, with an average age of 31.9 years.

03

Which brands do Lake St. Clair fans like most?

Lake St. Clair fans show strongest brand affinity for Detroit Tigers (4.95×), Detroit Red Wings (8.96×), and Detroit Pistons (2.98×) over the country average.

04

Where do Lake St. Clair fans live in United States?

Lake St. Clair fans in United States are most concentrated in Michigan (reach ~100K), Ohio (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Lake St. Clair fans also like?

Beyond Lake St. Clair itself, the audience over-indexes on Detroit Red Wings (8.96×), Detroit Pistons (2.98×), Discount Tire (2.24×), and Detroit Lions (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lake audiences in United States

See Lake St. Clair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake St. Clair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →