Larry H. Miller Audience in United States

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Larry H. Miller has an estimated audience of 277,338 people in United States. 36.8% are female, 63.2% are male, average age 38.8. Top regions: Utah, Arizona, New Mexico. Top brand affinities: Utah Jazz, Kia Sportage, Used car, Google Maps, CarGurus.

The average Larry H. Miller fan in United States is 38.8 years old, more male, and lives primarily in Utah. The audience is concentrated in Utah, Arizona, New Mexico. Top brand affinities include Utah Jazz, Kia Sportage, Used car, with strongest over-indexing on Utah Jazz (10.87× the country average). Demographically, the Larry H. Miller audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Larry H. Miller fans

Demographic split for Larry H. Miller audience in United States
MetricValue
Female36.8%
Male63.2%
Average age38.8
Estimated audience size277,338

Audience persona

The typical Larry H. Miller fan in United States is more male, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Utah Jazz.

Top regions in United States

Top regions ranked by reach for Larry H. Miller in United States
RegionReachAffinity
Utah42,56017.14×
Arizona28,0284.95×
New Mexico17,60112.65×
Colorado17,2053.94×
Idaho8,6086.19×
California5,9360.19×
Texas1,9860.08×
Washington1,5560.28×
Nevada1,1690.44×
New York9780.06×
Florida8570.05×
Wyoming8352.03×
Georgia5970.07×
Illinois5900.06×
Oregon4960.16×
Ohio4770.06×
Pennsylvania4370.05×
North Carolina4030.05×
Virginia3950.06×
Michigan3710.05×
Montana3520.46×
Missouri3380.08×
Massachusetts3120.06×
Tennessee3100.06×
New Jersey2700.04×
Minnesota2490.06×
Indiana2320.05×
Maryland2030.04×
Wisconsin1970.05×
Oklahoma1920.06×
South Carolina1860.04×
Kentucky1700.05×
Kansas1690.08×
Louisiana1650.05×
Nebraska1580.11×
Alabama1440.04×
Iowa1370.06×
Arkansas1320.06×
Hawaii1240.1×
Connecticut1080.04×
Mississippi1080.05×
North Dakota870.15×
South Dakota810.13×
West Virginia730.06×
Alaska730.12×
New Hampshire650.06×
Washington, District of Columbia640.08×
Rhode Island630.07×
Maine580.06×
Vermont570.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Larry H. Miller audience
BrandAffinityCategory
Utah Jazz10.87×Sports
Kia Sportage18.43×Cars & Mobility
Used car4.25×Cars & Mobility
Google Maps3.22×Internet & Social Media
CarGurus4.43×Cars & Mobility
Aaron Rodgers4.76×Sports
Autism Awareness6.81×Health
Diabetes mellitus awareness4.73×Health
AutoZone2.63×Cars & Mobility
Capital One2.6×Business & Career
Seattle Mariners4.98×Sports
Bauer Hockey18.43×Sports
Honda HR-V16.11×Cars & Mobility
Singer-songwriter2.48×Music & Radio
Calgary Flames14.94×Sports
Microblogging4.93×Technology & Electronics
Enterprise Rent-A-Car3.07×Cars & Mobility
Pre-school playgroup16.73×Kids & Family
Duke Blue Devils men's basketball4.67×Sports
Jeep Grand Cherokee5.31×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Larry H. Miller audience
TraitClusterScore
Risk AppetiteTHRILL1.3
Luxury OrientationPREMIUM1.19
Family OrientationCONSERVATISM1.17
Need for SecurityCONSERVATISM1.12
ExtroversionTHRILL1.07
Sports ActivityPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Larry H. Miller
CountryShare
United States96.9%
Italy3.1%
Germany0.1%

See Larry H. Miller audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Larry H. Miller have in United States?

Larry H. Miller has an estimated audience of 277,338 people in United States, concentrated in Utah and Arizona.

What is the gender split and age of Larry H. Miller fans?

36.8% of Larry H. Miller fans are female, 63.2% are male, with an average age of 38.8 years.

Which brands do Larry H. Miller fans like most?

Larry H. Miller fans show strongest brand affinity for Utah Jazz (10.87×), Kia Sportage (18.43×), and Used car (4.25×) over the country average.

Where do Larry H. Miller fans live in United States?

Larry H. Miller fans in United States are most concentrated in Utah (reach 42,560), Arizona (reach 28,028), and New Mexico (reach 17,601). These three regions account for the largest share of the active audience.

What other brands do Larry H. Miller fans also like?

Beyond Larry H. Miller itself, the audience over-indexes on Kia Sportage (18.43×), Used car (4.25×), Google Maps (3.22×), and CarGurus (4.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Larry H. Miller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.