Rascasse Audience Intelligence

Legendary Whitetails Target Market in United States

A data profile of the people who buy, follow and care about Legendary Whitetails in United States — modelled from more than twelve digital signal sources. Legendary Whitetails has an estimated audience of 394,907 people in United States.

#17among Outdoor in United States#4336among Brand in United States#1449in Fashion & Accessoires

The average Legendary Whitetails fan in United States is 36.8 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Wisconsin, New York.

Top brand affinities include Boot Barn, Federal Bureau of Investigation, Sportsman's Warehouse, with strongest over-indexing on Boot Barn (11.22× the country average).

Demographically, the Legendary Whitetails audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Legendary Whitetails fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Boot Barn.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Legendary Whitetails profile in United States.

Audience size
395K
in United States
Gender
36.1%♀
63.9% male
Age
36.8
average years
Country rank
#41904
Brand in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Legendary Whitetails

36.1% are female, 63.9% are male, average age 36.8.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Legendary Whitetails audience in United States
MetricValue
Female36.1%
Male63.9%
Average age36.8
Estimated audience size394,907
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Legendary Whitetails audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

95.9%

of the worldwide Legendary Whitetails audience comes from United States.

Worldwide audience distribution share by country for Legendary Whitetails
CountryShare
United States95.9%
Canada1.1%
Mexico0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Legendary Whitetails audience in United States is strongest.

Fig. 05

Top regions by affinity

Legendary Whitetails customers by region in United States
#RegionReachAffinity×
01Wisconsin~20K2.96×
02West Virginia~4K2.17×
03Vermont~1K2.04×
04North Dakota~2K1.96×
05Minnesota~10K1.92×
06Maine~3K1.85×
07South Dakota~2K1.71×
08Pennsylvania~20K1.57×
09Michigan~20K1.57×
10Montana~2K1.50×
11New Hampshire~2K1.38×
12Wyoming<1K1.37×
13Iowa~4K1.28×
14Idaho~2K1.17×
15Alaska<1K1.12×
16Tennessee~8K1.05×
17Missouri~7K1.04×
18Kentucky~5K1.04×
19Arkansas~3K1.04×
20Nebraska~2K1.01×
21Ohio~10K1.00×
22Indiana~7K0.95×
23Alabama~5K0.90×
24Mississippi~3K0.88×
25Virginia~8K0.87×
26Kansas~3K0.83×
27Oregon~4K0.82×
28Delaware<1K0.81×
29New York~20K0.77×
30Illinois~10K0.75×
31North Carolina~9K0.74×
32Washington~6K0.73×
33Oklahoma~3K0.73×
34Connecticut~3K0.71×
35Rhode Island<1K0.69×
36Colorado~4K0.67×
37Hawaii~1K0.67×
38South Carolina~4K0.66×
39New Mexico~1K0.66×
40Louisiana~3K0.65×
41Massachusetts~5K0.62×
42Georgia~7K0.61×
43Maryland~4K0.61×
44Utah~2K0.59×
45New Jersey~5K0.50×
46Nevada~2K0.45×
47Arizona~3K0.43×
48Texas~10K0.35×
49California~10K0.32×
50Florida~9K0.32×
Fig. 06

Affinity by region

Affinity by region — Legendary Whitetails, United States
0.32×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Legendary Whitetails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Legendary Whitetails audience
#·InterestCategoryAffinity×
01Boot BarnFashion & Accessoires11.22×
02cavendersFashion & Accessoires10.14×
03Federal Bureau of InvestigationPolitics & Society9.44×
04Big 5 Sporting GoodsSports8.14×
05Sportsman's WarehouseShopping7.12×
06Wrangler (jeans)Fashion & Accessoires7.01×
07AnglingSports4.95×
08Harbor Freight ToolsHome & Garden4.08×
09Tractor Supply CompanyShopping3.73×
10Lawn mowerHome & Garden3.63×
11Discount TireShopping3.58×
12Bass Pro ShopsSports3.46×
13Atlanta BravesSports3.38×
14Hardware storeHome & Garden3.12×
15WhiskyFood & Beverages2.78×
16MenardsHome & Garden2.70×
17Real propertyHome & Garden2.37×
18AutoZoneCars & Mobility2.29×
19CampingTravel & Leisure1.91×
20GrillingFood & Beverages1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Legendary Whitetails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Legendary Whitetails audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.33×
Convenience OrientationPREMIUM1.72×
DIY MentalityTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Legendary Whitetails audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Legendary Whitetails's target market in United States?

Legendary Whitetails's target market in United States covers an estimated 394,907 people, concentrated in Pennsylvania and Wisconsin.

02

What is the gender split and age of Legendary Whitetails customers?

36.1% of the Legendary Whitetails audience are female, 63.9% are male, with an average age of 36.8 years.

03

Which brands do Legendary Whitetails fans like most?

Legendary Whitetails fans show strongest brand affinity for Boot Barn (11.22×), Federal Bureau of Investigation (9.44×), and Sportsman's Warehouse (7.12×) over the country average.

04

Where do Legendary Whitetails fans live in United States?

Legendary Whitetails fans in United States are most concentrated in Pennsylvania (reach ~20K), Wisconsin (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Legendary Whitetails fans also like?

Beyond Legendary Whitetails itself, the audience over-indexes on Federal Bureau of Investigation (9.44×), Sportsman's Warehouse (7.12×), Discount Tire (3.58×), and Tractor Supply Company (3.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See Legendary Whitetails audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Legendary Whitetails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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