Rascasse Audience Intelligence

Leonisa Target Market in United States

A data profile of the people who buy, follow and care about Leonisa in United States — modelled from more than twelve digital signal sources. Leonisa has an estimated audience of 258,920 people in United States.

#22among Lingerie in United States#5395among Brand in United States#1667in Fashion & Accessoires

The average Leonisa fan in United States is 43.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Everglades, Corset, United Parcel Service, with strongest over-indexing on Everglades (24.82× the country average).

Demographically, the Leonisa audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leonisa fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Everglades.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leonisa profile in United States.

Audience size
259K
in United States
Gender
87.9%♀
12.1% male
Age
43.1
average years
Country rank
#51947
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Leonisa

87.9% are female, 12.1% are male, average age 43.1.

Fig. 02

Gender split

87.9%
Female
12.1%
Male
Demographic split for Leonisa audience in United States
MetricValue
Female87.9%
Male12.1%
Average age43.1
Estimated audience size258,920
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Leonisa audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3923%
40-4928%
50+24%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Leonisa audience comes from United States.

Worldwide audience distribution share by country for Leonisa
CountryShare
Colombia68.3%
United States12.5%
Spain7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leonisa audience in United States is strongest.

Fig. 05

Top regions by affinity

Leonisa customers by region in United States
#RegionReachAffinity×
01Florida~70K3.95×
02New Jersey~20K2.84×
03New York~30K2.32×
04Georgia~20K2.26×
05Connecticut~5K1.77×
06Massachusetts~8K1.52×
07Texas~30K1.30×
08Maryland~6K1.27×
09Rhode Island~1K1.23×
10Virginia~8K1.21×
11North Carolina~9K1.13×
12Washington, District of Columbia<1K1.12×
13Illinois~10K1.11×
14Utah~2K1.08×
15California~30K1.07×
16Nevada~3K1.05×
17South Carolina~4K1.03×
18Delaware<1K1.00×
19Alaska<1K0.95×
20Vermont<1K0.94×
21New Hampshire<1K0.93×
22South Dakota<1K0.93×
23North Dakota<1K0.93×
24Colorado~4K0.92×
25New Mexico~1K0.92×
26Montana<1K0.90×
27Pennsylvania~8K0.88×
28Idaho~1K0.87×
29West Virginia~1K0.87×
30Hawaii<1K0.87×
31Maine<1K0.87×
32Arizona~5K0.86×
33Mississippi~2K0.86×
34Louisiana~3K0.85×
35Washington~4K0.83×
36Tennessee~4K0.83×
37Nebraska~1K0.83×
38Kansas~2K0.82×
39Arkansas~2K0.81×
40Kentucky~3K0.80×
41Oklahoma~2K0.79×
42Oregon~2K0.78×
43Iowa~2K0.78×
44Indiana~4K0.76×
45Minnesota~3K0.76×
46Alabama~3K0.75×
47Wisconsin~3K0.74×
48Missouri~3K0.70×
49Michigan~5K0.69×
50Ohio~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Leonisa, United States
0.68×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leonisa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leonisa audience
#·InterestCategoryAffinity×
01EvergladesTravel & Leisure24.82×
02La Perla (clothing)Fashion & Accessoires20.56×
03Akame ga Kill!Literature20.00×
04CorsetFashion & Accessoires11.98×
05Family carCars & Mobility6.43×
06HypermarketShopping6.08×
07United Parcel ServiceBusiness & Career5.58×
08Nordstrom rackFashion & Accessoires5.17×
09Planet FitnessSports3.11×
10Home AppliancesHome & Garden2.93×
11HandbagsFashion & Accessoires2.88×
12Las VegasTravel & Leisure2.88×
13NordstromShopping2.82×
14Beauty salonsBeauty & Wellness2.67×
15Home improvementHome & Garden2.13×
16WalmartShopping2.13×
17PinterestInternet & Social Media2.11×
18RecipesFood & Beverages2.01×
19XInternet & Social Media1.81×
20CookingFood & Beverages1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leonisa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leonisa audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.95×
Family OrientationCONSERVATISM2.43×
Price SensitivityPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leonisa audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.54×
SustainabilityBALANCE0.71×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Leonisa's target market in United States?

Leonisa's target market in United States covers an estimated 258,920 people, concentrated in Florida and New York.

02

What is the gender split and age of Leonisa customers?

87.9% of the Leonisa audience are female, 12.1% are male, with an average age of 43.1 years.

03

Which brands do Leonisa fans like most?

Leonisa fans show strongest brand affinity for Everglades (24.82×), Corset (11.98×), and United Parcel Service (5.58×) over the country average.

04

Where do Leonisa fans live in United States?

Leonisa fans in United States are most concentrated in Florida (reach ~70K), New York (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Leonisa fans also like?

Beyond Leonisa itself, the audience over-indexes on Corset (11.98×), United Parcel Service (5.58×), Nordstrom rack (5.17×), and Planet Fitness (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Leonisa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leonisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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