Leonisa Audience in United States

Leonisa has an estimated audience of 257,079 people in United States. 87.9% are female, 12.1% are male, average age 43.1. Top regions: Florida, New York, California. Top brand affinities: Google Maps, Indeed.com, Autism Awareness, Capital One, Diabetes mellitus awareness.

The average Leonisa fan in United States is 43.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Google Maps, Indeed.com, Autism Awareness, with strongest over-indexing on Google Maps (10.62× the country average). Demographically, the Leonisa audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of Leonisa fans

Demographic split for Leonisa audience in United States
MetricValue
Female87.9%
Male12.1%
Average age43.1
Estimated audience size257,079

Audience persona

The typical Leonisa fan in United States is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Leonisa in United States
RegionReachAffinity
Florida68,1963.92×
New York37,3982.6×
California32,9541.17×
Texas31,4071.42×
New Jersey20,6943.17×
Georgia19,2162.43×
Illinois10,1121.18×
North Carolina9,1581.18×
Virginia8,6511.38×
Massachusetts8,2861.64×
Pennsylvania7,4370.86×
Maryland6,0091.36×
Connecticut5,0241.95×
Ohio4,9940.63×
South Carolina4,2241.09×
Michigan4,1610.62×
Washington4,1120.8×
Tennessee4,0200.78×
Arizona3,9350.75×
Colorado3,8760.96×
Indiana3,2070.68×
Nevada2,6541.07×
Utah2,5811.12×
Louisiana2,4490.74×
Minnesota2,3260.63×
Wisconsin2,2900.59×
Kentucky2,1320.66×
Missouri2,0620.5×
Alabama1,9400.54×
Oregon1,7960.61×
Oklahoma1,7460.61×
Kansas1,2200.6×
Mississippi1,1910.56×
Iowa1,1850.56×
Arkansas1,0910.52×
Washington, District of Columbia9801.27×
Rhode Island9781.19×
New Mexico9370.73×
Idaho8230.64×
New Hampshire7850.77×
Nebraska5950.46×
Hawaii5690.52×
Delaware5250.74×
West Virginia4300.36×
South Dakota4220.71×
Alaska3990.72×
Maine3910.42×
Montana3470.49×
North Dakota3340.63×
Vermont3130.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leonisa audience
BrandAffinityCategory
Google Maps10.62×Internet & Social Media
Indeed.com8.58×Business & Career
Autism Awareness19.03×Health
Capital One7.72×Business & Career
Diabetes mellitus awareness12.48×Health
Jason Momoa17.28×Movies & TV
Antonio Banderas31.96×Movies & TV
Bruce Willis12.47×Movies & TV
Zoe Saldana23.66×Movies & TV
Jessica Simpson24.7×Music & Radio
Alexandra Daddario16.62×Movies & TV
Everglades24.27×Travel & Leisure
Google News8.85×News
Pierce Brosnan18.48×Movies & TV
Apple Store11.56×Shopping
AccuWeather9.37×Home & Garden
Enterprise Rent-A-Car8.69×Cars & Mobility
Microblogging12.67×Technology & Electronics
ICloud13.19×Technology & Electronics
Zac Efron13.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leonisa audience
TraitClusterScore
Family OrientationCONSERVATISM2.01
IndulgenceJOY1.81
Price SensitivityPREMIUM1.78
LGBTQ+ IdentityOPEN1.68
TravellingTHRILL1.52
CreativityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Leonisa
CountryShare
Colombia67.2%
United States13.0%
Spain8.1%

See Leonisa audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does Leonisa have in United States?

Leonisa has an estimated audience of 257,079 people in United States, concentrated in Florida and New York.

What is the gender split and age of Leonisa fans?

87.9% of Leonisa fans are female, 12.1% are male, with an average age of 43.1 years.

Which brands do Leonisa fans like most?

Leonisa fans show strongest brand affinity for Google Maps (10.62×), Indeed.com (8.58×), and Autism Awareness (19.03×) over the country average.

Where do Leonisa fans live in United States?

Leonisa fans in United States are most concentrated in Florida (reach 68,196), New York (reach 37,398), and California (reach 32,954). These three regions account for the largest share of the active audience.

What other brands do Leonisa fans also like?

Beyond Leonisa itself, the audience over-indexes on Indeed.com (8.58×), Autism Awareness (19.03×), Capital One (7.72×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leonisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.