Rascasse Audience Intelligence

Life Alert Emergency Response Target Market in United States

A data profile of the people who buy, follow and care about Life Alert Emergency Response in United States — modelled from more than twelve digital signal sources. Life Alert Emergency Response has an estimated audience of 622,195 people in United States.

#3312among Brand in United States#2009in Business & Career

The average Life Alert Emergency Response fan in United States is 55.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Consumer Cellular, Robert Redford, Ronaldinho, with strongest over-indexing on Consumer Cellular (49.49× the country average).

Demographically, the Life Alert Emergency Response audience skews more female with an average age of 55.7, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Life Alert Emergency Response fan in United States is more female, around 55.7 years old, with strong Need for Security tendencies and a notable affinity for Consumer Cellular.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life Alert Emergency Response profile in United States.

Audience size
622K
in United States
Gender
71.6%♀
28.4% male
Age
55.7
average years
Country rank
#32102
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Life Alert Emergency Response

71.6% are female, 28.4% are male, average age 55.7.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Life Alert Emergency Response audience in United States
MetricValue
Female71.6%
Male28.4%
Average age55.7
Estimated audience size622,195
Fig. 03

Age distribution

Ø 55.7
average years
Age distribution of the Life Alert Emergency Response audience in United States
Age bracketShare%
16-194%
20-292%
30-392%
40-498%
50+84%
Fig. 04

Worldwide distribution

99.3%

of the worldwide Life Alert Emergency Response audience comes from United States.

Worldwide audience distribution share by country for Life Alert Emergency Response
CountryShare
United States99.3%
Germany0.4%
Mexico0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life Alert Emergency Response audience in United States is strongest.

Fig. 05

Top regions by affinity

Life Alert Emergency Response customers by region in United States
#RegionReachAffinity×
01West Virginia~4K1.43×
02Mississippi~7K1.24×
03Arkansas~6K1.22×
04Missouri~10K1.21×
05Alabama~10K1.19×
06Maine~3K1.18×
07Iowa~6K1.17×
08Kentucky~9K1.16×
09New Hampshire~3K1.15×
10Ohio~20K1.13×
11South Carolina~10K1.13×
12Michigan~20K1.11×
13Vermont~1K1.11×
14Wisconsin~10K1.10×
15Oklahoma~8K1.10×
16South Dakota~2K1.08×
17North Carolina~20K1.07×
18Tennessee~10K1.07×
19Connecticut~7K1.07×
20Pennsylvania~20K1.06×
21Nebraska~3K1.05×
22Indiana~10K1.04×
23New Mexico~3K1.04×
24Louisiana~8K1.03×
25Kansas~5K1.03×
26Montana~2K1.03×
27North Dakota~1K0.99×
28Rhode Island~2K0.98×
29Florida~40K0.97×
30Idaho~3K0.97×
31Delaware~2K0.97×
32Virginia~10K0.95×
33Illinois~20K0.94×
34Minnesota~8K0.90×
35Georgia~20K0.89×
36New Jersey~10K0.87×
37Arizona~10K0.87×
38Maryland~9K0.86×
39New York~30K0.85×
40Massachusetts~10K0.85×
41Oregon~6K0.85×
42Nevada~5K0.85×
43Hawaii~2K0.85×
44Colorado~8K0.83×
45Alaska~1K0.82×
46California~60K0.81×
47Texas~40K0.81×
48Washington~10K0.81×
49Washington, District of Columbia~1K0.66×
50Utah~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Life Alert Emergency Response, United States
0.64×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Life Alert Emergency Response audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Life Alert Emergency Response audience
#·InterestCategoryAffinity×
01Consumer CellularTechnology & Electronics49.49×
02Newcastle United F.C.Sports20.00×
03Oblivion (2013 film)Movies & TV20.00×
04Pep GuardiolaSports20.00×
05RonaldinhoSports19.68×
06Retirement planningBusiness & Career8.17×
07Robert RedfordMovies & TV7.78×
08Retirement communityKids & Family6.39×
09CholesterolFood & Beverages5.66×
10YMCAPolitics & Society5.46×
11RetirementBusiness & Career4.80×
12Preventive healthcareHealth4.24×
13Ace HardwareHome & Garden3.24×
14GeneticsKids & Family3.03×
15MenardsHome & Garden2.59×
16Discount storesShopping2.51×
17Dollar GeneralShopping1.94×
18Quality of lifeHealth1.86×
19PinterestInternet & Social Media1.74×
20Health careBusiness & Career1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Life Alert Emergency Response audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Life Alert Emergency Response audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.34×
Family OrientationCONSERVATISM2.05×
Career OrientationPOWER1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Life Alert Emergency Response audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
ExtroversionTHRILL0.83×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Life Alert Emergency Response's target market in United States?

Life Alert Emergency Response's target market in United States covers an estimated 622,195 people, concentrated in California and Texas.

02

What is the gender split and age of Life Alert Emergency Response customers?

71.6% of the Life Alert Emergency Response audience are female, 28.4% are male, with an average age of 55.7 years.

03

Which brands do Life Alert Emergency Response fans like most?

Life Alert Emergency Response fans show strongest brand affinity for Consumer Cellular (49.49×), Robert Redford (7.78×), and Ronaldinho (19.68×) over the country average.

04

Where do Life Alert Emergency Response fans live in United States?

Life Alert Emergency Response fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Life Alert Emergency Response fans also like?

Beyond Life Alert Emergency Response itself, the audience over-indexes on Robert Redford (7.78×), Ronaldinho (19.68×), Retirement planning (8.17×), and Retirement community (6.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Life Alert Emergency Response audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Life Alert Emergency Response. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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