Lil Nas X Audience in United States

Lil Nas X has an estimated audience of 2,493,155 people in United States. 45.1% are female, 54.9% are male, average age 22.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Lil Peep, ASAP Rocky, Enterprise Rent-A-Car.

The average Lil Nas X fan in United States is 22.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Lil Peep, with strongest over-indexing on Google Maps (4.41× the country average). Demographically, the Lil Nas X audience skews balanced with an average age of 22.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Lil Nas X fans

Demographic split for Lil Nas X audience in United States
MetricValue
Female45.1%
Male54.9%
Average age22.2
Estimated audience size2,493,155

Audience persona

The typical Lil Nas X fan in United States is balanced, around 22.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Lil Nas X in United States
RegionReachAffinity
California292,1871.07×
Texas233,4111.09×
Florida182,6231.08×
New York155,0621.11×
Georgia117,3771.53×
North Carolina86,3691.15×
Illinois84,1401.01×
Pennsylvania82,0820.98×
Ohio77,1101×
Arizona72,9741.43×
Michigan69,0571.06×
Virginia65,5051.08×
Alabama61,4321.76×
New Jersey60,9220.96×
Tennessee55,7541.11×
Maryland50,7371.18×
Washington50,0571×
Massachusetts46,2920.94×
Indiana45,7331×
South Carolina44,5101.19×
Missouri39,7090.99×
Louisiana38,9731.21×
Colorado33,8590.86×
Minnesota31,9130.89×
Wisconsin31,8140.85×
Kentucky30,2300.97×
Oklahoma28,0221.01×
Oregon26,5580.93×
Mississippi25,3901.24×
Connecticut23,1010.92×
Utah22,9151.03×
Nevada22,1220.92×
Arkansas21,5271.05×
Kansas17,3110.88×
Iowa16,6730.81×
Nebraska10,5630.84×
Idaho10,2140.82×
New Mexico10,0280.8×
West Virginia9,6610.83×
Hawaii8,9590.84×
Washington, District of Columbia8,7551.17×
Rhode Island7,4290.94×
Maine7,3970.83×
New Hampshire7,3550.75×
Alaska7,2731.36×
Delaware6,4460.94×
Montana5,3450.77×
South Dakota4,2360.73×
North Dakota3,7820.74×
Vermont2,9790.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lil Nas X audience
BrandAffinityCategory
Google Maps4.41×Internet & Social Media
Indeed.com4.48×Business & Career
Lil Peep20.53×Music & Radio
ASAP Rocky10.89×Music & Radio
Enterprise Rent-A-Car5.22×Cars & Mobility
Streetwear4.39×Fashion & Accessoires
Stussy9.93×Fashion & Accessoires
Houston Astros6.6×Sports
Autism Awareness7.22×Health
Apple Store5.84×Shopping
Supreme6.29×Fashion & Accessoires
Capital One2.92×Business & Career
Moto Guzzi18.72×Cars & Mobility
Camila Cabello13.17×Music & Radio
Circle K4.96×Shopping
Diabetes mellitus awareness4.72×Health
Beetlejuice3.39×Movies & TV
Premier League5.35×Sports
Lil Uzi Vert15.25×Music & Radio
Spotify2.24×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lil Nas X audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.41
Early Adopter MentalityPOWER1.78
ExtroversionTHRILL1.38
Luxury OrientationPREMIUM1.31
Social Media UsageJOY1.22
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Lil Nas X
CountryShare
United States48.0%
Brazil6.8%
United Kingdom4.5%

See Lil Nas X audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Lil Nas X have in United States?

Lil Nas X has an estimated audience of 2,493,155 people in United States, concentrated in California and Texas.

What is the gender split and age of Lil Nas X fans?

45.1% of Lil Nas X fans are female, 54.9% are male, with an average age of 22.2 years.

Which brands do Lil Nas X fans like most?

Lil Nas X fans show strongest brand affinity for Google Maps (4.41×), Indeed.com (4.48×), and Lil Peep (20.53×) over the country average.

Where do Lil Nas X fans live in United States?

Lil Nas X fans in United States are most concentrated in California (reach 292,187), Texas (reach 233,411), and Florida (reach 182,623). These three regions account for the largest share of the active audience.

What other brands do Lil Nas X fans also like?

Beyond Lil Nas X itself, the audience over-indexes on Indeed.com (4.48×), Lil Peep (20.53×), ASAP Rocky (10.89×), and Enterprise Rent-A-Car (5.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Nas X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.