Rascasse Audience Intelligence

Lil Nas X Audience in United States

A data profile of the people who buy, follow and care about Lil Nas X in United States — modelled from more than twelve digital signal sources. Lil Nas X has an estimated audience of 2,341,652 people in United States.

#74among Hip hop in United States#2182among Person in United States#1354in Music & Radio

The average Lil Nas X fan in United States is 21.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lil Peep, Teyana Taylor, ASAP Rocky, with strongest over-indexing on Lil Peep (20.74× the country average).

Demographically, the Lil Nas X audience skews more male with an average age of 21.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lil Nas X fan in United States is more male, around 21.6 years old, with strong Patriotism tendencies and a notable affinity for Lil Peep.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lil Nas X profile in United States.

Audience size
2.3M
in United States
Gender
42.2%♀
57.8% male
Age
21.6
average years
Country rank
#12549
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lil Nas X fans

42.2% are female, 57.8% are male, average age 21.6.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Lil Nas X audience in United States
MetricValue
Female42.2%
Male57.8%
Average age21.6
Estimated audience size2,341,652
Fig. 03

Age distribution

Ø 21.6
average years
Age distribution of the Lil Nas X audience in United States
Age bracketShare%
16-1984%
20-2910%
30-394%
40-492%
50+0%
Fig. 04

Worldwide distribution

46.0%

of the worldwide Lil Nas X audience comes from United States.

Worldwide audience distribution share by country for Lil Nas X
CountryShare
United States46.0%
Brazil6.7%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lil Nas X audience in United States is strongest.

Fig. 05

Top regions by affinity

Lil Nas X fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.48×
02Alabama~50K1.44×
03Washington, District of Columbia~9K1.21×
04Louisiana~40K1.20×
05Arizona~60K1.18×
06Maryland~50K1.18×
07South Carolina~40K1.16×
08Mississippi~20K1.16×
09Alaska~6K1.15×
10Virginia~70K1.14×
11North Carolina~80K1.13×
12California~300K1.12×
13New York~100K1.06×
14Arkansas~20K1.06×
15Texas~200K1.05×
16Tennessee~50K1.05×
17Delaware~7K1.04×
18Ohio~80K1.03×
19Michigan~70K1.03×
20Pennsylvania~80K1.02×
21New Jersey~60K1.02×
22Washington~50K1.02×
23Massachusetts~50K1.02×
24Illinois~80K1.01×
25Rhode Island~8K1.01×
26Indiana~40K1.00×
27Oregon~30K1.00×
28Oklahoma~30K1.00×
29Nevada~20K0.99×
30Florida~200K0.98×
31Missouri~40K0.98×
32Kentucky~30K0.98×
33Minnesota~30K0.96×
34Connecticut~20K0.93×
35Kansas~20K0.89×
36Wisconsin~30K0.88×
37Nebraska~10K0.88×
38West Virginia~10K0.88×
39Utah~20K0.87×
40Maine~8K0.87×
41Colorado~30K0.86×
42Idaho~10K0.86×
43New Mexico~10K0.85×
44North Dakota~4K0.85×
45Iowa~20K0.83×
46South Dakota~5K0.83×
47Hawaii~9K0.82×
48New Hampshire~8K0.81×
49Vermont~3K0.81×
50Montana~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Lil Nas X, United States
0.79×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lil Nas X audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lil Nas X audience
#·InterestCategoryAffinity×
01Lil PeepMusic & Radio20.74×
02Yung LeanMusic & Radio19.52×
03Lil Uzi VertMusic & Radio11.63×
04ASAP RockyMusic & Radio9.13×
05Teyana TaylorMovies & TV7.36×
06Tyler, The CreatorMusic & Radio6.97×
07Rick and MortyMovies & TV5.78×
08PumaFashion & Accessoires5.46×
09Kendrick LamarMusic & Radio5.29×
10DrakeMusic & Radio4.11×
11Nicki MinajMusic & Radio3.85×
12Premier LeagueSports3.53×
13LeBron JamesSports2.75×
14StreetwearFashion & Accessoires2.68×
157-ElevenShopping2.29×
16SpotifyInternet & Social Media1.86×
17TikTokInternet & Social Media1.83×
18SupermanMovies & TV1.74×
19Video gamesGames1.73×
20ConcertsMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lil Nas X audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lil Nas X audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Early Adopter MentalityPOWER1.49×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lil Nas X audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
IndividualismJOY0.82×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lil Nas X have in United States?

Lil Nas X has an estimated audience of 2,341,652 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lil Nas X fans?

42.2% of Lil Nas X fans are female, 57.8% are male, with an average age of 21.6 years.

03

Which brands do Lil Nas X fans like most?

Lil Nas X fans show strongest brand affinity for Lil Peep (20.74×), Teyana Taylor (7.36×), and ASAP Rocky (9.13×) over the country average.

04

Where do Lil Nas X fans live in United States?

Lil Nas X fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lil Nas X fans also like?

Beyond Lil Nas X itself, the audience over-indexes on Teyana Taylor (7.36×), ASAP Rocky (9.13×), Rick and Morty (5.78×), and Superman (1.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Nas X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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