Liquorice Audience in United States
Liquorice has an estimated audience of 553,623 people in United States. 67.9% are female, 32.1% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Vanessa Kirby, Amanda Seyfried, Indeed.com, Google Maps, Capital One.
The average Liquorice fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vanessa Kirby, Amanda Seyfried, Indeed.com, with strongest over-indexing on Vanessa Kirby (20× the country average). Demographically, the Liquorice audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Liquorice fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 40.2 |
| Estimated audience size | 553,623 |
Audience persona
The typical Liquorice fan in United States is more female, around 40.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vanessa Kirby.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 79,853 | 1.31× |
| Texas | 50,855 | 1.07× |
| Florida | 43,235 | 1.15× |
| New York | 39,692 | 1.28× |
| Illinois | 19,916 | 1.08× |
| Georgia | 18,153 | 1.06× |
| Pennsylvania | 17,967 | 0.96× |
| New Jersey | 17,335 | 1.23× |
| Massachusetts | 16,612 | 1.52× |
| North Carolina | 16,294 | 0.98× |
| Virginia | 15,388 | 1.14× |
| Michigan | 15,368 | 1.06× |
| Ohio | 14,414 | 0.85× |
| Washington | 14,070 | 1.27× |
| Arizona | 11,706 | 1.04× |
| Tennessee | 10,173 | 0.92× |
| Maryland | 10,123 | 1.06× |
| Indiana | 9,741 | 0.96× |
| Colorado | 9,393 | 1.08× |
| Minnesota | 8,886 | 1.12× |
| Missouri | 8,169 | 0.92× |
| Oregon | 7,984 | 1.26× |
| South Carolina | 7,472 | 0.9× |
| Wisconsin | 7,367 | 0.88× |
| Kentucky | 6,754 | 0.97× |
| Connecticut | 6,304 | 1.14× |
| Alabama | 6,211 | 0.8× |
| Louisiana | 5,736 | 0.8× |
| Oklahoma | 5,719 | 0.93× |
| Utah | 5,547 | 1.12× |
| Nevada | 5,261 | 0.98× |
| Kansas | 4,116 | 0.94× |
| Arkansas | 3,743 | 0.82× |
| Iowa | 3,574 | 0.78× |
| Mississippi | 3,094 | 0.68× |
| Idaho | 2,660 | 0.96× |
| Nebraska | 2,631 | 0.95× |
| Washington, District of Columbia | 2,321 | 1.39× |
| New Mexico | 2,268 | 0.82× |
| New Hampshire | 2,194 | 1.01× |
| Hawaii | 2,109 | 0.89× |
| West Virginia | 1,848 | 0.72× |
| Maine | 1,815 | 0.92× |
| Rhode Island | 1,773 | 1.01× |
| Alaska | 1,356 | 1.14× |
| Montana | 1,276 | 0.83× |
| Delaware | 1,200 | 0.79× |
| North Dakota | 1,181 | 1.04× |
| South Dakota | 980 | 0.77× |
| Vermont | 936 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vanessa Kirby | 20× | Movies & TV |
| Amanda Seyfried | 15.88× | Movies & TV |
| Indeed.com | 5.68× | Business & Career |
| Google Maps | 4.96× | Internet & Social Media |
| Capital One | 4.77× | Business & Career |
| Enterprise Rent-A-Car | 5.51× | Cars & Mobility |
| CarGurus | 5.22× | Cars & Mobility |
| Carey Mulligan | 19.59× | Movies & TV |
| Circle K | 5.86× | Shopping |
| Smule | 20× | Music & Radio |
| DeviantArt | 4.57× | Internet & Social Media |
| Google News | 3.74× | News |
| Aaron Rodgers | 3.82× | Sports |
| Orange Julius | 20× | Food & Beverages |
| Apple Store | 4.51× | Shopping |
| Dollar General | 2.19× | Shopping |
| AccuWeather | 3.6× | Home & Garden |
| Khan Academy | 4.58× | Business & Career |
| Pierce Brosnan | 6.76× | Movies & TV |
| Kelly Osbourne | 5.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.07 |
| Indulgence | JOY | 1.74 |
| Design Affinity | PREMIUM | 1.51 |
| Price Sensitivity | PREMIUM | 1.5 |
| Travelling | THRILL | 1.49 |
| Sustainability | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| Taiwan | 9.5% |
| Egypt | 7.1% |
See Liquorice audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Liquorice have in United States?
Liquorice has an estimated audience of 553,623 people in United States, concentrated in California and Texas.
What is the gender split and age of Liquorice fans?
67.9% of Liquorice fans are female, 32.1% are male, with an average age of 40.2 years.
Which brands do Liquorice fans like most?
Liquorice fans show strongest brand affinity for Vanessa Kirby (20×), Amanda Seyfried (15.88×), and Indeed.com (5.68×) over the country average.
Where do Liquorice fans live in United States?
Liquorice fans in United States are most concentrated in California (reach 79,853), Texas (reach 50,855), and Florida (reach 43,235). These three regions account for the largest share of the active audience.
What other brands do Liquorice fans also like?
Beyond Liquorice itself, the audience over-indexes on Amanda Seyfried (15.88×), Indeed.com (5.68×), Google Maps (4.96×), and Capital One (4.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Liquorice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.