Liquorice Audience in United States

Liquorice logo

Liquorice has an estimated audience of 553,623 people in United States. 67.9% are female, 32.1% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Zoo Tycoon (series), Ken Burns, Historic site, Buffalo Bulls.

The average Liquorice fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Zoo Tycoon (series), Ken Burns, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Liquorice audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Liquorice fans

Demographic split for Liquorice audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.2
Estimated audience size553,623

Audience persona

The typical Liquorice fan in United States is more female, around 40.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Liquorice in United States
RegionReachAffinity
California79,8531.31×
Texas50,8551.07×
Florida43,2351.15×
New York39,6921.28×
Illinois19,9161.08×
Georgia18,1531.06×
Pennsylvania17,9670.96×
New Jersey17,3351.23×
Massachusetts16,6121.52×
North Carolina16,2940.98×
Virginia15,3881.14×
Michigan15,3681.06×
Ohio14,4140.85×
Washington14,0701.27×
Arizona11,7061.04×
Tennessee10,1730.92×
Maryland10,1231.06×
Indiana9,7410.96×
Colorado9,3931.08×
Minnesota8,8861.12×
Missouri8,1690.92×
Oregon7,9841.26×
South Carolina7,4720.9×
Wisconsin7,3670.88×
Kentucky6,7540.97×
Connecticut6,3041.14×
Alabama6,2110.8×
Louisiana5,7360.8×
Oklahoma5,7190.93×
Utah5,5471.12×
Nevada5,2610.98×
Kansas4,1160.94×
Arkansas3,7430.82×
Iowa3,5740.78×
Mississippi3,0940.68×
Idaho2,6600.96×
Nebraska2,6310.95×
Washington, District of Columbia2,3211.39×
New Mexico2,2680.82×
New Hampshire2,1941.01×
Hawaii2,1090.89×
West Virginia1,8480.72×
Maine1,8150.92×
Rhode Island1,7731.01×
Alaska1,3561.14×
Montana1,2760.83×
Delaware1,2000.79×
North Dakota1,1811.04×
South Dakota9800.77×
Vermont9360.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liquorice audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Zoo Tycoon (series)20×Games
Ken Burns6.94×Movies & TV
Historic site3.93×Arts & Culture
Buffalo Bulls26.01×Sports
Christmas Gifts4.28×Kids & Family
Karbala7.49×Travel & Leisure
Jingoism1.74×Politics & Society
Unique Gifts1.77×Shopping
Governor of Michigan5.28×Politics & Society
Grinch2.85×Movies & TV
Women's empowerment2.95×Politics & Society
Hibachi5.32×Food & Beverages
Goop3.55×Internet & Social Media
Birthday Gifts2.1×Kids & Family
JDSU1.9×Business & Career
Mothercare1.8×Kids & Family
Isothermal process15.88×Business & Career
Layne Staley3.41×Music & Radio
Vocal harmony2.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liquorice audience
TraitClusterScore
Healthy LifestyleBALANCE2.07
IndulgenceJOY1.74
Design AffinityPREMIUM1.51
Price SensitivityPREMIUM1.5
TravellingTHRILL1.49
SustainabilityBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Liquorice
CountryShare
United States12.7%
Taiwan9.5%
Egypt7.1%

See Liquorice audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Liquorice have in United States?

Liquorice has an estimated audience of 553,623 people in United States, concentrated in California and Texas.

What is the gender split and age of Liquorice fans?

67.9% of Liquorice fans are female, 32.1% are male, with an average age of 40.2 years.

Which brands do Liquorice fans like most?

Liquorice fans show strongest brand affinity for Regional styles of Mexican music (20×), Zoo Tycoon (series) (20×), and Ken Burns (6.94×) over the country average.

Where do Liquorice fans live in United States?

Liquorice fans in United States are most concentrated in California (reach 79,853), Texas (reach 50,855), and Florida (reach 43,235). These three regions account for the largest share of the active audience.

What other brands do Liquorice fans also like?

Beyond Liquorice itself, the audience over-indexes on Zoo Tycoon (series) (20×), Ken Burns (6.94×), Historic site (3.93×), and Buffalo Bulls (26.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liquorice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.