Rascasse Audience Intelligence

Liquorice Audience in United States

A data profile of the people who buy, follow and care about Liquorice in United States — modelled from more than twelve digital signal sources. Liquorice has an estimated audience of 553,623 people in United States.

#44among Vegetable in United States#10985among Topic in United States#1847in Food & Beverages

The average Liquorice fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Pizza Hut, Subway, with strongest over-indexing on FedEx (4.7× the country average).

Demographically, the Liquorice audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liquorice fan in United States is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liquorice profile in United States.

Audience size
554K
in United States
Gender
67.9%♀
32.1% male
Age
40.2
average years
Country rank
#34509
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liquorice fans

67.9% are female, 32.1% are male, average age 40.2.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Liquorice audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.2
Estimated audience size553,623
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Liquorice audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3915%
40-4920%
50+27%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Liquorice audience comes from United States.

Worldwide audience distribution share by country for Liquorice
CountryShare
United States12.7%
Taiwan9.5%
Egypt7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liquorice audience in United States is strongest.

Fig. 05

Top regions by affinity

Liquorice fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.48×
02California~80K1.25×
03Washington~10K1.23×
04New York~40K1.20×
05New Jersey~20K1.15×
06Oregon~7K1.14×
07Washington, District of Columbia~2K1.14×
08Minnesota~9K1.10×
09Utah~5K1.10×
10Connecticut~6K1.08×
11Virginia~10K1.07×
12Florida~40K1.06×
13Alaska~1K1.06×
14Illinois~20K1.05×
15Maryland~10K1.04×
16Texas~50K1.03×
17Colorado~9K1.03×
18Michigan~10K1.02×
19New Hampshire~2K1.02×
20North Dakota~1K1.02×
21Indiana~10K1.01×
22Rhode Island~2K1.01×
23Georgia~20K1.00×
24Maine~2K1.00×
25Arizona~10K0.99×
26Idaho~3K0.99×
27Nebraska~3K0.99×
28Vermont<1K0.99×
29Hawaii~2K0.98×
30Nevada~5K0.97×
31South Dakota~1K0.97×
32Oklahoma~6K0.96×
33Kansas~4K0.96×
34Montana~1K0.96×
35Pennsylvania~20K0.95×
36Kentucky~7K0.95×
37Arkansas~4K0.95×
38Tennessee~10K0.94×
39North Carolina~20K0.93×
40South Carolina~8K0.93×
41Iowa~4K0.93×
42New Mexico~3K0.93×
43West Virginia~2K0.93×
44Delaware~1K0.93×
45Missouri~8K0.92×
46Louisiana~6K0.91×
47Wisconsin~8K0.90×
48Alabama~7K0.88×
49Mississippi~4K0.87×
50Ohio~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Liquorice, United States
0.84×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liquorice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liquorice audience
#·InterestCategoryAffinity×
01ColumboMovies & TV20.00×
02Kelly OsbourneMusic & Radio6.39×
03LotteryGames5.28×
04FedExBusiness & Career4.70×
05Sustainable energyHome & Garden4.60×
06QVCMovies & TV4.38×
07Renewable energyBusiness & Career3.58×
08Pizza HutFood & Beverages3.47×
09SubwayFood & Beverages3.44×
10Discount storesShopping3.08×
11McDonald'sFood & Beverages2.78×
12Mortgage loansBusiness & Career2.65×
13Shopping mallsShopping2.55×
14Organic foodFood & Beverages2.29×
15Domino's PizzaFood & Beverages2.29×
16IKEAHome & Garden2.27×
17PinterestInternet & Social Media2.25×
18AirbnbTravel & Leisure2.15×
19Trader Joe'sShopping2.04×
20StarbucksFood & Beverages2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liquorice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liquorice audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.10×
Healthy LifestyleBALANCE1.87×
Family OrientationCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liquorice audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
Pet OwnershipJOY0.79×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liquorice have in United States?

Liquorice has an estimated audience of 553,623 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liquorice fans?

67.9% of Liquorice fans are female, 32.1% are male, with an average age of 40.2 years.

03

Which brands do Liquorice fans like most?

Liquorice fans show strongest brand affinity for FedEx (4.7×), Pizza Hut (3.47×), and Subway (3.44×) over the country average.

04

Where do Liquorice fans live in United States?

Liquorice fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Liquorice fans also like?

Beyond Liquorice itself, the audience over-indexes on Pizza Hut (3.47×), Subway (3.44×), McDonald's (2.78×), and Kelly Osbourne (6.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Liquorice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liquorice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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