Rascasse Audience Intelligence

Logan International Airport Audience in United States

A data profile of the people who buy, follow and care about Logan International Airport in United States — modelled from more than twelve digital signal sources. Logan International Airport has an estimated audience of 1,205,294 people in United States.

#19among Airport in United States#1804among POI in United States#1567in Travel & Leisure

The average Logan International Airport fan in United States is 42.0 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New Hampshire, California.

Top brand affinities include Boston Bruins, Hybrid electric vehicle, Carcare, with strongest over-indexing on Boston Bruins (18.46× the country average).

Demographically, the Logan International Airport audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Logan International Airport fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Boston Bruins.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Logan International Airport profile in United States.

Audience size
1.2M
in United States
Gender
58.7%♀
41.3% male
Age
42.0
average years
Country rank
#20826
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Logan International Airport fans

58.7% are female, 41.3% are male, average age 42.0.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Logan International Airport audience in United States
MetricValue
Female58.7%
Male41.3%
Average age42.0
Estimated audience size1,205,294
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Logan International Airport audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

95.5%

of the worldwide Logan International Airport audience comes from United States.

Worldwide audience distribution share by country for Logan International Airport
CountryShare
United States95.5%
Germany2.2%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Logan International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Logan International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K18.30×
02New Hampshire~40K8.54×
03Rhode Island~20K5.39×
04Maine~20K4.13×
05Vermont~4K2.01×
06Connecticut~20K1.60×
07Montana~2K0.71×
08Washington, District of Columbia~3K0.70×
09South Dakota~2K0.63×
10North Dakota~2K0.63×
11Alaska~2K0.62×
12West Virginia~3K0.54×
13Delaware~2K0.50×
14Mississippi~5K0.47×
15Hawaii~2K0.47×
16Idaho~3K0.46×
17New Mexico~3K0.44×
18Virginia~10K0.43×
19Nebraska~3K0.43×
20New York~30K0.42×
21Arkansas~4K0.41×
22Utah~4K0.38×
23Kansas~4K0.37×
24Florida~30K0.36×
25Maryland~8K0.36×
26Iowa~4K0.36×
27Oklahoma~5K0.35×
28Colorado~6K0.33×
29South Carolina~6K0.33×
30Louisiana~5K0.33×
31Kentucky~5K0.33×
32North Carolina~10K0.32×
33Oregon~4K0.32×
34Nevada~4K0.32×
35New Jersey~10K0.31×
36Washington~7K0.31×
37Alabama~5K0.31×
38Georgia~10K0.30×
39Wisconsin~5K0.30×
40Minnesota~5K0.30×
41Pennsylvania~10K0.29×
42Arizona~7K0.29×
43Tennessee~7K0.29×
44Illinois~10K0.28×
45Michigan~9K0.28×
46Missouri~5K0.28×
47Ohio~10K0.27×
48Indiana~6K0.27×
49California~30K0.22×
50Texas~20K0.21×
Fig. 06

Affinity by region

Affinity by region — Logan International Airport, United States
0.21×1.00×18.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Logan International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Logan International Airport audience
#·InterestCategoryAffinity×
01Mazda6Cars & Mobility18.74×
02Sports sedanCars & Mobility18.74×
03Subcompact carCars & Mobility18.74×
04Range Rover SportCars & Mobility18.74×
05Boston BruinsSports18.46×
06Hybrid electric vehicleCars & Mobility15.58×
07Mazda3Cars & Mobility12.88×
08Station wagonCars & Mobility12.40×
09City carCars & Mobility11.37×
10Family carCars & Mobility9.28×
11CarcareCars & Mobility9.06×
12Plug-in hybridCars & Mobility8.04×
13Auto showCars & Mobility7.51×
14CoupéCars & Mobility7.47×
15HatchbackCars & Mobility6.88×
16Antique carCars & Mobility6.78×
17Touring motorcycleCars & Mobility6.03×
18Jaguar CarsCars & Mobility5.98×
19Boston Red SoxSports5.22×
20Tesla MotorsCars & Mobility4.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Logan International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Logan International Airport audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.81×
PatriotismCONSERVATISM2.27×
Risk AppetiteTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Logan International Airport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Logan International Airport have in United States?

Logan International Airport has an estimated audience of 1,205,294 people in United States, concentrated in Massachusetts and New Hampshire.

02

What is the gender split and age of Logan International Airport fans?

58.7% of Logan International Airport fans are female, 41.3% are male, with an average age of 42.0 years.

03

Which brands do Logan International Airport fans like most?

Logan International Airport fans show strongest brand affinity for Boston Bruins (18.46×), Hybrid electric vehicle (15.58×), and Carcare (9.06×) over the country average.

04

Where do Logan International Airport fans live in United States?

Logan International Airport fans in United States are most concentrated in Massachusetts (reach ~400K), New Hampshire (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Logan International Airport fans also like?

Beyond Logan International Airport itself, the audience over-indexes on Hybrid electric vehicle (15.58×), Carcare (9.06×), Family car (9.28×), and City car (11.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Logan International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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