Rascasse Audience Intelligence

Lollipop Audience in United States

A data profile of the people who buy, follow and care about Lollipop in United States — modelled from more than twelve digital signal sources. Lollipop has an estimated audience of 1,203,774 people in United States.

#74among Sweet in United States#8059among Topic in United States#1195in Food & Beverages

The average Lollipop fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pizza Hut, Chupa Chups, Five Below, with strongest over-indexing on Pizza Hut (2.26× the country average).

Demographically, the Lollipop audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lollipop fan in United States is more female, around 34.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lollipop profile in United States.

Audience size
1.2M
in United States
Gender
75.8%♀
24.2% male
Age
34.0
average years
Country rank
#20842
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lollipop fans

75.8% are female, 24.2% are male, average age 34.0.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Lollipop audience in United States
MetricValue
Female75.8%
Male24.2%
Average age34.0
Estimated audience size1,203,774
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Lollipop audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Lollipop audience comes from United States.

Worldwide audience distribution share by country for Lollipop
CountryShare
United States18.1%
United Kingdom5.8%
Spain4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lollipop audience in United States is strongest.

Fig. 05

Top regions by affinity

Lollipop fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.64×
02Virginia~40K1.26×
03New Jersey~40K1.23×
04Oklahoma~20K1.23×
05Pennsylvania~50K1.22×
06Texas~100K1.21×
07California~200K1.19×
08Florida~90K1.16×
09Maryland~20K1.16×
10Georgia~40K1.14×
11Louisiana~20K1.14×
12Mississippi~10K1.12×
13Illinois~40K1.10×
14North Carolina~40K1.09×
15Washington~30K1.08×
16Delaware~4K1.08×
17Nebraska~6K1.03×
18South Carolina~20K1.02×
19Connecticut~10K1.01×
20Hawaii~5K1.01×
21Arkansas~10K1.00×
22Kentucky~10K0.99×
23Massachusetts~20K0.98×
24Utah~10K0.98×
25Kansas~9K0.97×
26New Mexico~6K0.97×
27West Virginia~5K0.97×
28Indiana~20K0.96×
29Minnesota~20K0.96×
30Alabama~20K0.96×
31Oregon~10K0.96×
32Arizona~20K0.95×
33Nevada~10K0.95×
34Michigan~30K0.94×
35Ohio~30K0.93×
36Tennessee~20K0.93×
37Rhode Island~4K0.93×
38Missouri~20K0.92×
39Iowa~9K0.92×
40Maine~4K0.92×
41Alaska~2K0.90×
42South Dakota~2K0.89×
43North Dakota~2K0.88×
44Wisconsin~20K0.86×
45Washington, District of Columbia~3K0.85×
46Colorado~20K0.83×
47Vermont~2K0.83×
48Idaho~5K0.82×
49New Hampshire~4K0.82×
50Montana~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Lollipop, United States
0.76×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lollipop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lollipop audience
#·InterestCategoryAffinity×
01Chupa ChupsFood & Beverages39.52×
02Mineral waterFood & Beverages3.13×
03Non-alcoholic beverageFood & Beverages2.97×
04Microwave ovenHome & Garden2.29×
05Pizza HutFood & Beverages2.26×
06ConfectioneryFood & Beverages2.23×
07Five BelowShopping2.22×
08Children's clothingFashion & Accessoires2.07×
09Britney SpearsMusic & Radio2.05×
10CupcakeFood & Beverages1.97×
11Dunkin' DonutsFood & Beverages1.92×
12CandyFood & Beverages1.88×
13Domino's PizzaFood & Beverages1.85×
14PastryFood & Beverages1.77×
15PharmacyBusiness & Career1.68×
16SubwayFood & Beverages1.64×
17Discount storesShopping1.62×
18United Parcel ServiceBusiness & Career1.60×
19J. C. PenneyShopping1.59×
20Snack foodFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lollipop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lollipop audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.42×
Price SensitivityPREMIUM1.39×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lollipop audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.73×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lollipop have in United States?

Lollipop has an estimated audience of 1,203,774 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lollipop fans?

75.8% of Lollipop fans are female, 24.2% are male, with an average age of 34.0 years.

03

Which brands do Lollipop fans like most?

Lollipop fans show strongest brand affinity for Pizza Hut (2.26×), Chupa Chups (39.52×), and Five Below (2.22×) over the country average.

04

Where do Lollipop fans live in United States?

Lollipop fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lollipop fans also like?

Beyond Lollipop itself, the audience over-indexes on Chupa Chups (39.52×), Five Below (2.22×), Domino's Pizza (1.85×), and Non-alcoholic beverage (2.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Lollipop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lollipop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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