lorna jane Audience in United States

lorna jane logo

lorna jane has an estimated audience of 335,718 people in United States. 75.6% are female, 24.4% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: Charli XCX, Tennis Warehouse, Autism Awareness, Diabetes mellitus awareness, Irina Shayk.

The average lorna jane fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Charli XCX, Tennis Warehouse, Autism Awareness, with strongest over-indexing on Charli XCX (33.72× the country average). Demographically, the lorna jane audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of lorna jane fans

Demographic split for lorna jane audience in United States
MetricValue
Female75.6%
Male24.4%
Average age30.8
Estimated audience size335,718

Audience persona

The typical lorna jane fan in United States is more female, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for lorna jane in United States
RegionReachAffinity
California143,4233.88×
Texas32,3471.12×
New York26,5171.41×
Arizona18,4392.69×
Florida16,6000.73×
Washington15,4852.3×
Illinois9,1530.82×
Massachusetts9,0001.36×
New Jersey8,9521.05×
Pennsylvania8,4170.74×
North Carolina7,4180.73×
Virginia6,7940.83×
Colorado6,3521.2×
Georgia6,1420.59×
Ohio5,1390.5×
Michigan5,1160.58×
Oregon4,8031.25×
Nevada4,6251.42×
Hawaii4,3052.98×
Utah3,9501.31×
Tennessee3,9440.59×
Wisconsin3,9440.78×
Maryland3,9040.68×
Indiana3,3300.54×
Minnesota3,2960.69×
Missouri3,2250.6×
South Carolina2,7060.54×
Connecticut2,3590.7×
Washington, District of Columbia2,2402.22×
Alabama2,0320.43×
Louisiana2,0220.47×
Idaho1,7331.03×
Kansas1,6640.63×
Iowa1,5140.55×
Oklahoma1,5010.4×
Kentucky1,4780.35×
Arkansas1,2930.47×
Nebraska1,2720.76×
Mississippi1,0910.39×
New Mexico9040.54×
West Virginia9010.58×
Alaska8991.25×
New Hampshire8660.65×
Montana7840.84×
Maine7760.65×
South Dakota7741×
North Dakota7531.09×
Wyoming7291.46×
Rhode Island7170.67×
Vermont7051.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for lorna jane audience
BrandAffinityCategory
Charli XCX33.72×Music & Radio
Tennis Warehouse62.13×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Irina Shayk39.75×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Cyndi Lauper21.63×Music & Radio
Hair Extensions6.68×Beauty & Wellness
Income tax13.19×Business & Career
Kipling (brand)42.41×Fashion & Accessoires
Toyota Supra12.06×Cars & Mobility
Showpo22.45×Fashion & Accessoires
National Rugby League11.42×Sports
Designer clothing5.24×Fashion & Accessoires
Gigi Hadid12.14×Fashion & Accessoires
Rogue Fitness15.58×Sports
Urban Outfitters4.88×Shopping
Charles, Prince of Wales18.87×Politics & Society
Tory Burch5.21×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by lorna jane audience
TraitClusterScore
SustainabilityBALANCE2.74
Design AffinityPREMIUM1.73
TraditionCONSERVATISM1.51
Sports ActivityPOWER1.47
Quality AwarenessPREMIUM1.42
CreativityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for lorna jane
CountryShare
Australia73.4%
United States15.1%
United Kingdom4.6%

See lorna jane audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does lorna jane have in United States?

lorna jane has an estimated audience of 335,718 people in United States, concentrated in California and Texas.

What is the gender split and age of lorna jane fans?

75.6% of lorna jane fans are female, 24.4% are male, with an average age of 30.8 years.

Which brands do lorna jane fans like most?

lorna jane fans show strongest brand affinity for Charli XCX (33.72×), Tennis Warehouse (62.13×), and Autism Awareness (19.03×) over the country average.

Where do lorna jane fans live in United States?

lorna jane fans in United States are most concentrated in California (reach 143,423), Texas (reach 32,347), and New York (reach 26,517). These three regions account for the largest share of the active audience.

What other brands do lorna jane fans also like?

Beyond lorna jane itself, the audience over-indexes on Tennis Warehouse (62.13×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Irina Shayk (39.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for lorna jane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.