Rascasse Audience Intelligence

lorna jane Target Market in United States

A data profile of the people who buy, follow and care about lorna jane in United States — modelled from more than twelve digital signal sources. lorna jane has an estimated audience of 336,369 people in United States.

#4714among Brand in United States#1532in Fashion & Accessoires

The average lorna jane fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tennis Warehouse, Charli XCX, Cyndi Lauper, with strongest over-indexing on Tennis Warehouse (55.41× the country average).

Demographically, the lorna jane audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical lorna jane fan in United States is more female, around 30.8 years old, with strong Tradition tendencies and a notable affinity for Tennis Warehouse.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the lorna jane profile in United States.

Audience size
336K
in United States
Gender
75.6%♀
24.4% male
Age
30.8
average years
Country rank
#45564
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of lorna jane

75.6% are female, 24.4% are male, average age 30.8.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for lorna jane audience in United States
MetricValue
Female75.6%
Male24.4%
Average age30.8
Estimated audience size336,369
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the lorna jane audience in United States
Age bracketShare%
16-1942%
20-2923%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

14.3%

of the worldwide lorna jane audience comes from United States.

Worldwide audience distribution share by country for lorna jane
CountryShare
Australia70.5%
United States14.3%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the lorna jane audience in United States is strongest.

Fig. 05

Top regions by affinity

lorna jane customers by region in United States
#RegionReachAffinity×
01California~100K3.80×
02Arizona~10K1.78×
03Washington~10K1.58×
04Hawaii~2K1.56×
05Washington, District of Columbia~2K1.52×
06New York~30K1.35×
07Massachusetts~8K1.25×
08Utah~3K1.15×
09Colorado~6K1.13×
10Texas~30K1.10×
11Alaska<1K1.05×
12Vermont<1K1.04×
13Idaho~2K1.02×
14Oregon~4K1.01×
15Nevada~3K1.01×
16South Dakota<1K1.01×
17North Dakota<1K1.01×
18Montana<1K1.00×
19New Hampshire~1K0.97×
20Maine~1K0.97×
21Rhode Island~1K0.97×
22Delaware<1K0.97×
23Nebraska~2K0.96×
24West Virginia~2K0.96×
25New Jersey~8K0.95×
26New Mexico~2K0.95×
27Mississippi~3K0.94×
28Arkansas~3K0.93×
29Kansas~2K0.93×
30Virginia~8K0.92×
31Minnesota~4K0.92×
32Connecticut~3K0.92×
33Iowa~3K0.92×
34Oklahoma~3K0.91×
35Louisiana~4K0.90×
36Kentucky~4K0.90×
37Illinois~10K0.89×
38Alabama~4K0.89×
39Missouri~5K0.88×
40Wisconsin~4K0.88×
41South Carolina~4K0.88×
42Pennsylvania~10K0.86×
43North Carolina~9K0.86×
44Tennessee~6K0.86×
45Indiana~5K0.86×
46Maryland~5K0.86×
47Florida~20K0.83×
48Michigan~7K0.83×
49Georgia~8K0.79×
50Ohio~8K0.78×
Fig. 06

Affinity by region

Affinity by region — lorna jane, United States
0.78×1.00×3.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the lorna jane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for lorna jane audience
#·InterestCategoryAffinity×
01Kipling (brand)Fashion & Accessoires65.58×
02Tennis WarehouseShopping55.41×
03Max FactorBeauty & Wellness48.74×
04Musée d'OrsayArts & Culture45.00×
05Irina ShaykFashion & Accessoires30.73×
06ShowpoFashion & Accessoires30.68×
07Rogue FitnessSports30.43×
08Charli XCXMusic & Radio26.93×
09Cyndi LauperMusic & Radio26.92×
10Celebrity GossipNews13.36×
11Folk musicMusic & Radio6.05×
12Hair ExtensionsBeauty & Wellness5.40×
13Boho-chicFashion & Accessoires5.07×
14Discount storesShopping3.76×
15Shopping mallsShopping3.15×
16Trader Joe'sShopping3.02×
17Physical fitnessSports2.58×
18CosmeticsBeauty & Wellness2.28×
19ClothingFashion & Accessoires2.15×
20Fitness and wellnessSports1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the lorna jane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by lorna jane audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.57×
Quality AwarenessPREMIUM2.27×
Price SensitivityPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by lorna jane audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
Early Adopter MentalityPOWER0.69×
IndividualismJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is lorna jane's target market in United States?

lorna jane's target market in United States covers an estimated 336,369 people, concentrated in California and Texas.

02

What is the gender split and age of lorna jane customers?

75.6% of the lorna jane audience are female, 24.4% are male, with an average age of 30.8 years.

03

Which brands do lorna jane fans like most?

lorna jane fans show strongest brand affinity for Tennis Warehouse (55.41×), Charli XCX (26.93×), and Cyndi Lauper (26.92×) over the country average.

04

Where do lorna jane fans live in United States?

lorna jane fans in United States are most concentrated in California (reach ~100K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do lorna jane fans also like?

Beyond lorna jane itself, the audience over-indexes on Charli XCX (26.93×), Cyndi Lauper (26.92×), Kipling (brand) (65.58×), and Rogue Fitness (30.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See lorna jane audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for lorna jane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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